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Product Promotion in Times of Epidemic

UPDATE, March 16, 2020: Things are moving very quickly throughout the industry and the economy at large. As of press time, several retail chains have suspended in-store sampling, and it is foreseeable that more will follow suit. This has obviously been very traumatic to the entire promotional industry, and many important details remain to be seen. In the days and weeks to come, we will be working with retailers to return to allowing demos in stores as soon as it is safe to do so. We remain hopeful that even before the point where actual sampling is has fully returned, they may allow non-sampling demos and promotions to be performed. To this end, many of our suggestions for what can be done in-store will still be valid; additionally, we are recommending that brands take this down-time as an opportunity to more thoroughly train their ambassadors so that they are more effective at consumer education once the doors re-open. We will, of course, keep you fully apprised of any new developments as they occur.

In this post, we’re diving a bit deeper into that idea to identify specific opportunities where healthy/natural/organic brands can gain share in a turbulent market. These opportunities are rooted in the fact that consumers are actively looking for specific information and products that will help them be healthier and combat the COVID-19 threat. 

With that in mind, and based on our experience, here are some product brand categories that can and should be capitalizing on the opportunity to be front and center, educating and promoting to shoppers amid all the fear and panic.

  1. Natural Soaps
Double-down-04

This one is easy. Truly natural soaps (such as the amazing products from Dr. Bronners) are WAY better than standard consumer soaps, or even chemical-based antibacterial soaps. For people who are already keenly interested in making sure they have cleaned their hands (etc.) well, all you need to do is tell them that this product is better, and you’ll have an attentive audience.

The key here – as with most Natural/Organic/Sustainable/Healthy (or NOSH) products – is that you need to be able to tell your value story to the shopper who doesn’t already know it. For most brands, the most effective way to do that is person-to-person, with a trained brand ambassador. With a bit of management (and help from Promomash, of course) you can make sure that the extra expense of a demo will be more than compensated by the extra sales and acquisition of new customers.

  1. Supplements: 
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This is another natural fit for the times. There are 2 specific messages that should play well here:

  1. Immune-system support & boost products
  2. General health supplements 

Demos are also a fantastic option for supplements, due to the importance of educating the consumer on how your products help to improve health and immune response, and due to the fact that it’s easier to get a substantial return on investment with the high per-unit prices of the best supplements.

  1. Healthy/organic foods:
Double-down-06

Here, more traditional promotional tactics such as displays and discounts can help to increase the prominence of your brand at a more reasonable price. Well-designed coupon/flyers can help to convey your message. These tactics can be deceptively expensive though, and should be evaluated also on the basis of return on that investment; they will tend to require a high base volume in order to be net worthwhile.

  1. Natural sleep aids:
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Here’s an opportunity that might not be so obvious – but when you think about it, it’s a potential big double-winner. People are stressed out about everything right now… and they probably need sleep. Help! And on top of that, it’s more important than ever that they get adequate sleep, because for many people that’s the one thing they can do to improve their overall health and immune strength.

If you have a product(s) that encourage a good night’s rest, it’s just a matter of gently reminding people of the importance of sleep, and they’ll be totally on board… probably for the long term.

These are just a few ideas to get your creative juices flowing and to stimulate your marketing boldness. You know your products better than we do, and you know why you developed them for the market. The important thing now is to be bold, spread your message, and turn all the uncertainty into new loyal consumers.

If you would like to discuss ideas for how Promomash can help you get out there promoting fast and furiously during this time, feel free to reach out to our team…we have the expertise and resources to help you make the most out of your promotion dollars.

Good luck!

Originally posted by:
Chris Ambarian is the Co-founder and Chief Marketing Officer of Promomash

How To Uncover Your Competitor’s Ads Without Paying A Dime And Create Profitable Ads In the Process

Are you struggling to come up with ideas for your ads but don’t know where to start?

Are you contemplating on hiring a creative ad agency but don’t have the money to invest?

The best way to create an ad – especially if you’re new – is to model your ads from your competitors.

But make sure you don’t copy it to the T – that’s an absolute big no no.

The goal is to see what type of ads your competition is running and create a similar variation of what they made.

This will save you a lot of money because this process doesn’t require a high budget and often times you can create a similar ad at a lower cost.

One thing I’ve learned in marketing is that not all “expensive” or professional-looking images/videos will translate into sales.

There will be times where the ad that you made for free will convert a lot higher than the ad that costed you $100s of dollars to produce.

Now you’re wondering what’s a cost-effective way to spy on your competitors?

There are tools out there that charge a couple of benjamins and some even charge less than that.

But the best tool I found that’s very useful and has also helped us create profitable ads is………

Drumroll please…..

Facebook Ad library!

https://www.facebook.com/ads/library

Yep, you read right!

 

This tool will allow you to see what ads your competitors are running and best of all you don’t need to pay to use it!

What a time to be alive!

Benefits of using this tool:

 

Using Facebook Ad Library, you’ll be able to see what’s currently working in the space and this gives you the luxury of not having to start from scratch.

You also get to see what other products your competitors are promoting and what’s trending in the market.

If they’re running a video ad, then pay attention to how long it is (duration), how many models or influencers they’re using, video effects, and how they’re presenting their product as the solution. Of course, there’s a lot of other things you can look into but these are just the basics to help you understand what goes into an ad.

The longer an ad is running is usually a good sign that it’s profitable. It cost money to run ads on Facebook, so it’s a no brainer that it’s producing results. Keep in mind that this doesn’t apply to fortune 500 companies, they have deeper pockets which allows them to focus more on brand awareness than looking to acquire new customers.

Other tips:

Tip #1: Saving videos from Facebook Ad Library:

Sometimes when you see a really good ad and want to save it for future use or show it to your creative team, then having a back-up copy can be very beneficial. It’s very easy to do this and all you need to do is right click on the video and click on “save video as”.

Tip #2: You can use similarweb.com to find out how much traffic is going to your competitor’s site every month.

Tip #3: You can also take a look at your competitors in Amazon and browse through their TOP customer reviews. Our best ads come from customer testimonials and using this type of ad has allowed us to scale one of our supplement brands to 7 figures.

Social proof is essential to any business and sometimes you can use it to make super profitable ads on Facebook. 🙂

Have fun spying on your competitors!

What Is E-commerce Customer Service? 5 Best Practices for ‘Small’ to Beat ‘Big’

Going up against behemoths like Amazon and Walmart can leave you feeling outclassed, outgunned, and out-funded. But, good news. E-commerce customer service is one of the last bastions where small absolutely crushes big.

Competition is fierce in the e-commerce world. You don’t need me to tell you that.

In the US, 10 companies now control 60.3% of all online retail sales. Somewhere between half and two-thirds of product searches begin on Amazon. And by 2021, fully 70.1% of all digital shoppers are expected to join the Amazon Prime parade.

With trillions in their war chests, the big names have conditioned customers to expect one- to two-day turnarounds, unlimited inventory, and rock-bottom prices.

But, expectations are meant to be exceeded. Especially when it comes to e-commerce customer service.

Are the behemoths really that good at catering to the customer? Do they provide personal support at scale? Are they innovating with the customer in mind?

Simply put: No. In fact, according to this year’s American Customer Satisfaction Index, “There is no improvement in the online shopping experience compared to a year ago—and most aspects have gotten worse.”

Every major online retailer tracked year-over-year declined. And take one guess which category ranks second to last. Yep, “helpfulness of customer support.”

helpfulness of customer support is the second-worst customer experience among top internet retailer
Data, sources, and best practices are available within the E-commerce Customer Service Guide

The truth is going up against the big names as a “small” name can be a huge advantage.

In this guide, we’ll show you how to creatively offload customer support requests, without offloading your customers or support itself. You’ll learn how to automate and integrate support using your current resources.

And we’ll show you how using the right tools — combined with five best practices — can make your business more personal, not less. While still getting more done.

What is e-commerce customer service?

E-commerce customer service provides the framework for supporting shoppers via e-commerce platforms and throughout their life cycles. Support for online businesses must account for the unique challenges involved with serving digital consumers:

  • High volumes of service and support requests
  • Common questions related to products, fulfillment, and returns
  • As well as the need to monitor multiple channels with fast response times

Amidst those concerns, customer experience reigns supreme. Your service team is tasked (quite literally) with being the voice of your brand—the one human touchpoint in an otherwise transaction and digital world.

For early stage companies, the fear of disjointed voices may not be as pressing. Likely because the people talking to customers are the same people who started the business. And that’s what customers love about small businesses.

But you will outgrow—or burnout from—the demanding job of customer support.

Your brand’s central voice will dissipate away from the core stakeholders. And this is where the big e-commerce stores fail. They accept this as an inevitability and focus on process rather than emotion. Because it’s easier to scale.

It’s possible to do both. Moreover, it’s necessary.

Download all 5 best practices (+2 bonus tips!) to learn the ropes of e-commerce customer service

5 e-commerce customer service best practices

“Best practices” tend to veer into hypotheticals. Lots of general advice that leaves you thinking, “Isn’t this common sense?”

Instead, we’ve paired it down to five tangible action items, each including examples and next steps, so you’ll know exactly how to move forward.

1. Pick an inbox that integrates with your e-commerce platform

Choose the best customer support software for your online store to create a solid foundation for customer service. Start by evaluating the tool agents use the most: The inbox.

shared inbox allows your team to keep up with customer requests and stay organized.

image of an ecommerce customer service example using a shared inbox
Groove’s shared inbox

For e-commerce specifically, make sure your inbox offers an integration with your store’s platform to streamline your workflow. Tracking and collecting all the interactions a customer has with your brand in one place will pay dividends.

image of an ecommerce integration within a shared inbox
Groove’s Shopify integration provides a quick view of relevant customer information

An integration with your e-commerce platform allows support reps to see a total customer breakdown: Recent purchases, previous chats or calls, links to social media accounts, etc.

Moreover, your software should allow you to respond not just within the inbox, but through whatever service channel your customer initiated contact. Agents can respond quicker, and with more context, to every inquiry.

Other helpful help-desk features include:

  • Personalized folders for agents or teams
  • Priority folders sorted by severity of the request
  • Channel-based folders to separate submission sources
  • Folders for starred conversations you want to pay attention to
  • Time-based folders so nothing, and nobody, falls through the cracks

Even though I’m showing off Groove in this article—which is understandable, right?—I don’t want you to get the wrong impression. Naturally, we think Groove is the best. 😉

But there’s always a chance it won’t be the right fit for your company.

For a tool-by-tool comparison, check out A Better Lemonade Stand’s 7 Customer Service Helpdesks for Ecommerce Stores: How Do They Compare?

2. Make self-service (knowledge base) your e-commerce frontline

knowledge base empowers prospective customers to make informed purchases by providing detailed answers to common questions. After they make a purchase, self-service reduces support volume and increases customer satisfaction.

Why? Because online shoppers genuinely want to help themselves…

90% of shoppers use self-service to find answers
Data from 80 Customer Service Statistics: 8 Lessons to Fuel Growth in 2019 and Beyond

To do this, the first step is ensuring you have a knowledge base. If you don’t, we put together a practical guide on how to create one. Then, keep your help center well organized—with clear sections and tutorials—so customers can easily find what they’re looking for.

image of an ecommerce customer service example using a knowledge base
Parabo Press uses Groove’s knowledge base to answer common questions

Building a solid knowledge base saves both your customers’ and your customer service team’s time.

Make sure that all relevant information (faqs, deliveries, return policy, etc.) is easy to find through Google too. Eliminate yet another step in providing answers to your customers’ questions.

image of an ecommerce customer service example using a knowledge base and google search results
When optimized correctly, Google search results display knowledge base articles for frequently asked e-commerce customer service questions

3. Measure and optimize what matters through smart reporting

From a business-wide perspective, there’s plenty to measure in e-commerce.

In fact, I’ve written extensively about both SaaS and e-commerce customer experience metrics: A guide that (to be honest) almost murdered me during the creation process!

The good news is—if I can master e-commerce customer analytics—anyone can. There you’ll find 10 metrics and step-by-step instructions for each…

Download the Customer Experience Analytics PDF

The even better news here is we can boil all that down to a handful of customer-related key-performance indicators (KPIs) within your helpdesk.

For e-commerce, you’ll want to track metrics like customer happiness, total conversations per day, and tag insights.

image of an ecommerce customer service example using a reporting dashboard
Groove’s Reporting dashboard optimized for e-commerce

Aim to reduce total conversations with a comprehensive knowledge base and website. See if you can improve customer happiness by personalizing responses or reducing response time. And encourage your team to tag trending topics as they see them, so you can alter the product or create a new knowledge base article.

Lastly, combine and monitor bottom-line metrics—like retention, repeat orders, and onsite reviews and rating—alongside your service-specific reporting.

4. Automate everything you can, without losing the personal touch

Automation is the secret sauce of good customer support. Done right, it allows your team to engage on a more personal level with more of your customers.

How? Most likely, you already automate a host of transaction messages: Order confirmations, receipts, and shipping notifications.

What you might not be automating are all the one-off or recurring conversations your customers send when they hit a snag. Common, low-value tasks—like “Where’s my order?” or “How do I return this?”—should likewise be automated so that your support reps can focus on more challenging cases.

But don’t overlook the obvious: Letting customers know you got their request and that you’re on it. During a recent study of ~1,000 small, medium, and large companies across the globe:

62% did not respond to customer service emails

90% did not acknowledge an email had been received

97% did not follow up with their customers are the first email
Source: SuperOffice Customer Service Benchmark Report

The easiest way to avoid those pitfalls is to set-up a personalized auto-reply that, instead of reading like bot-inspired gobbledygook…

bad example of ecommerce customer service

Reads like one human talking to another, while still being honest that it’s an “automatic reply”…

good example of ecommerce customer service
Groove’s auto-replies allow you to automate repetitive tasks

You can even set up automations to target specific customers with specific needs.

example of using auto-replies for better ecommerce customer service
Set up Rules in Groove to route, tag, or auto-respond to certain conversations

From that auto-reply foundation, you should also leverage what we at Groove call canned replies. Saved templates for common conversations you can add, edit, and send with just a few clicks:

Try out canned replies for yourself by signing up for a 15-day trial of Groove

Keep these replies creative, thoughtful, and in your brand’s voice. Just because it’s automated doesn’t mean it needs to sound like a robot.

5. Meet your e-commerce customers on the channels they prefer

Today’s customers have certain assumptions when it comes to communication. Online shoppers expect to be able to connect with their favorite brands over social media, email, real-time messaging, offline support channels, and phone calls.

But keeping up with a ton of different channels can be a huge challenge and hurt your team’s response time.

Unless you know how to connect it all through your helpdesk…

For example, here’s how we integrate Twitter within the Groove inbox for our own customer service:

Twitter mentions funnel through the Groove Inbox

Rather than force an agent to stop what they’re doing and check social media every day (or hour), funnel all your communications through the inbox with integrations.

That same simple process also applies to Facebook:

Facebook mentions funnel through the Groove Inbox

As for live chat and phone support? Absolutely. Both of those sources should likewise be integrated into your centralized help desk software—along with any other communication channels you know your customers care about and use:

communication channels: email, ticketing, phone, SMS, social media, live chat

No missed messages. And no wasted time moving between platforms.

When you proactively listen to your customers’ conversations, whether they happen within your own inbox or through offline channels, you can better serve their needs.

Two bonus e-commerce best practices

6. Outsource e-commerce customer service cautiously

Support is usually the first (and often the only) line of communication customers have with your brand. Offloading it to another company is a big risk.

However, that doesn’t mean outsourcing support is a nonstarter. In some cases (during a holiday boom or when you’re experiencing a surge in sales), it may be the only way to quickly scale your support.

“When businesses grow past $10M-$20M in revenue—larger than five customer service representatives—leaders often find it challenging to maintain quality and keep costs within budget.

Vincent Phamvan

Vincent PhamvanCMO and Head of Growth at Simplr

“By $50M in revenue, scaling the same level of customer experience in-house as when they were a smaller company is very challenging.

“Here’s how Gavin Storey from Tipsy Elves described scaling internally as at a recent virtual summit for the CXLife community:

It was well-intended, but it turns into the blind leading the blind. You have a new, temporary supervisory team leading a new, temporary staffing team and all you’re doing is managing. You’re putting out fires. You’re being reactionary. You can’t be responsive. 

“This is where it may start to make sense to look at a third-party partner (often called a call center or business process outsourcer BPO). Outsourcing customer service can provide a brand with resources to handle much higher volumes with consistent execution by leveraging their playbook. This also can save a company between 20-50% in customer service costs while also expanding hours of operations to cover more hours and days.”

What were the outsourcing results for Gavin?

Our CSAT rating is higher than it has ever been historically. It’s consistently maintaining that pace and we would never have been able to do that, taking it on our own.

If you’re considering this, have your own team test and finalize your processes first. Then, clearly lay out your standards to the third party. Directives and priorities should still come from you.

For business below ~$10 million in annual sales, the right move is to hire, train, adopt software, and improve processes for your own customer service team. Only into eight figures should you begin looking for a trusted partner who you can thoroughly vet by…

  • Visiting their facilities
  • Test driving the experience without their knowledge
  • And interviewing existing clients with similar needs and customers

7. Take every opportunity to ‘wow’ customers, cause the big names don’t

With customers quickly coming and going, relationships in e-commerce tend to be fleeting. If you can provide an absolutely spectacular customer experience though, you maximize the chance of them remaining loyal.

But what exactly does it take to delight a potential customer?

Many companies assume it’s speed. When you prioritize response time above all else though, other factors fall to the wayside.

And the truth is, customers care just as much about the friendliness of the rep as getting an accurate resolution to their problem.

most important aspects of customer experience include both speed and friendliness
Source

Often, these expectations require taking extra time to fully understand the problem and respond with empathy. Give your team the time and creative space to wow customers whenever they see an opportunity.

Excellent customer service is the growth engine for e-commerce brands

Without a doubt, great customer service offers a competitive advantage for your e-commerce business in a crowded marketplace. Everyone acknowledges this, but few understand how to properly implement it.

Start with the right tools to set up a strong foundation. Then, create systems to allow your support team to scale their resources.

The most important of those resources being your brand’s unique voice and ability to form personal connections.

Originally posted by MELISSA ROSEN @ Groove

How To Setup A Campaign On Facebook For Your Supplement Business

 

Getting traffic to your business is essential – whether that’s through paid media or organic search. No one will know about your supplement business unless you put the word out there.

Paid media is the fastest way to get paying customers and it’s a good way to gauge if your content resonates with your audience.

Facebook is the ultimate advertising platform that will give you quality traffic at scale.

Today, I will be breaking down how to setup an ad on Facebook.

If you haven’t already, make sure you have an ad account and fan page setup and as well as your Facebook pixel installed on your website.

These are mandatory steps that can’t be skipped because they are needed prior to running ads on Facebook.

Once that’s been setup, follow the steps below to launch your first ad campaign!

 

Step 1. Click On The Create Button

 

Step 2: Choose Your Campaign Objective

You will notice that there are several campaign objectives to choose from. In this article, we will select “conversions” as an example because this is what we use for prospecting new customers.

There’s other objectives you can use but that will depend on what stage of awareness your showing your ad to. (We will discuss this in a future article)

But to keep things simple, we want to attract new customers right now so let’s continue the campaign setup. 🙂

Step 3: Name Your Campaign

This part of the process is often overlooked but is very essential when you start going through your data and cutting out the fat (unprofitable ads).

The name structure that we use is quite simple yet effective.

[stage of awareness] – [are you using CBO?] – [what are you testing] – [date]

So an example would be:

TOF – CBO – Testing new interests – 02/26

TOF = Top of Funnel (prospecting)

CBO = Campaign Budget Optimization. It’s a machine-learning algorithm that will allocate the budget to the best performing ad throughout the day.

Testing new interests = We are conducting a test to see if these new interests will convert into sales.

02/26 = It’s very important to know the date of when you created your campaign because it gives you a better understanding of when to launch new test ads. We recommend “refreshing” your ads once a week.

Budget

A budget between $50-$100/day is a good starting point.

When it comes to testing new ads, we recommend spending 3x your CPA (cost per action) before making any decisions to turn it off or scale it.

If you’re selling a supplement for $39.99 then that would be your CPA.

The whole reason behind spending 3x your CPA is because we’re collecting data. The more data you can work with, the better chances you’ll find what combination of targeting and ads will work.

This is part of the optimization process and I will discuss this in detail in a future article.

Step 4. Setup Your Adset Targeting

Now you’re brought into the adset level. An adset is where you define the targeting, your optimization goals and when you’d like to start your ads.

Again it’s important to note that using a proper name structure for your campaigns, adsets and ads will help you in the long run.

You don’t want to spend 5 minutes looking at your campaigns trying to figure out what you’re testing when the name should give you all that information.

So not only will this give you a general overview of what’s going on but it will also save you a lot of time.

In this example, we are optimizing for purchases. Selecting this option will let Facebook know that we are looking for “buyers”.

Audience Targeting

In this section you define your customer avatar.

Once you reach the “detailed targeting” part, you’ll want to test 1 interest per adset.

By doing this you will know what SPECIFIC interest converted into a sale.

“Stacking” interests in one adset is only recommended once you find your winning ad or if you plan on using a high budget.

Placements

Set it to “automatic placements”. This will allow Facebook’s algorithm to maximize your reach to the most qualified people that will buy your product.

It will also reduce the cost of your CPM (cost per 1000 impression) and potentially reduce the cost to acquire new customers.

Step 5: Setup/Create Your Ad

This is where the magic happens. The creative (ad) is what makes or breaks your campaign. If you’re messaging is horrible or if your image/video doesn’t resonate with your audience then the best targeting will not help you at all.

Here’s a template to follow when it comes to creating your ad copy:

State problem. Agitate problem.

Introduce your product.

Outline 3-5 benefits

Go more in depth on how awesome your product is.

CTA with link.

Here’s a good ad example:

PROTIP: Test images from 3-5 influencers and ask them if you can get access to their fan page.

If you were to use your own fan page with 0 followers, no one will trust your brand.

So by using an influencer’s fan page, you will gain the trust of their audience and ultimately get people to buy your product.

Hopefully you now have a better understanding on how to launch a campaign on Facebook. It may seem a little confusing and daunting at first but that’s usually how it is with anything new that you try.

If you have any questions, let us know!

The benefit of using custom supplement formulas and product samples…

Why should you choose custom supplement formulations instead of stock, private label formulas for Your Brand?


A few reasons to consider custom formulas are…

1. Your product is unique to Your Brand.

2. Your formula matches your target customer.

3. Your products are made fresh to order

4. You are not selling the same thing everyone else is.

5. Your product meets Your customer’s expectations

6. You insure the highest possible quality.

We make creating custom formulated products easy…
1. Call and talk to one of our Brand Developers. They will help you come up with a formula that will fir your needs.


2. Order Your custom formulated samples to try the taste and impact of the product. Custom Sample ship out to you within 7 business days. 


3. Order as little as 144 units of YOUR OWN CUSTOM Formulated product to get started.


Don’t delay that great new idea you have. Call Toll Free for a FREE Brand Consultation today: +1 (800) 688-5956

The Team at NutraCap Labs,

Home of Custom Formulations with 5 Week Turnaround Times and 144 Unit Minimums.

How to Design Custom Supplement Formulas

Designing custom supplement formulas is a great way to market and sell innovative products that your competitors do not have. If there’s a void in the market that needs to be filled and if you fully understand what your customers want and need from a supplement company, then specially-made products are a great option for you.

Furthermore, you can also bring to market unique and creative products that can will not only set yourself apart from the competition but will also allow you to try out ingredient and flavor combinations that haven’t been done before. 

Designing Custom Supplement Formulas

Step 1: Identify the Type of Supplement You Will Make

Let’s start with the obvious—you need to know the type of supplement you will make before creating a specialized formula. Some examples include weight loss supplements, vitamins, pre-workout supplements, or post-workout supplements.

Step 2: Decide on the Ingredients You Will Use

This may require a certain level of understanding of ingredients that you will incorporate into your custom supplement formula. It’s generally up to you to decide what you will use to make your product stand out in the market.

When deciding on ingredients for your custom supplement formula, it’s a good idea to find out which ingredients are trending. But don’t forget to make sure that you have plenty of research to back up the effectiveness of the ingredients you will use.

Step 3: Determine the Ingredients You Will Use

High quality and powerful supplements use the optimal amount of ingredients per serving. Found out the ideal dosage used for a particular ingredient to prevent unwanted side effects that may be caused by using too much of one ingredient per serving.

Step 4: Identify the Form of Supplement You Will Use

Nutritional supplements come in various forms including capsules, tablets powders, gel caps, and liquids. Typically, companies use tablets and capsules since they are inexpensive to manufacture and are easier to ship out. Decide on the best delivery medium for your custom supplement formula based on the kind of ingredients you will use.

Step 5: Determine the Number of Servings Each Container will Have

Look at your competition and see what they offer in terms of packaging sizes. Usually, supplements are available in 30 and 60 serving-options.

Keep in mind that the more servings are in each container, the more expensive your product will be. Some customers might not feel comfortable shelling out a large amount for a supplement they just want to try first.

Bear in mind as well that the number of servings you choose will determine the size of your final packaging. This will, in turn, affect shipping costs particularly for bulkier jars, bottles, tubes, or bags.

Step 6: Decide on an Effective Packaging

The packaging doesn’t only serve as a vessel for your supplements but they can also function as a marketing tool. You want it to look good and appealing whether you are selling it online or in a brick and mortar store. You need to catch the attention of your customers using the type of aesthetic your target demographic is drawn to.

Step 7: Find a Supplement Manufacturer You Can Trust

While investing in custom supplement formulas can be a more involved and time-consuming process, it is still a noteworthy move for your company. The process may seem difficult since it involves a lot of research. However, finding the right manufacturer can help you in your goals of designing custom supplement formulas.

Whether you’re looking to build a custom pre-workout or post-workout supplement or vitamin, Nutracap can help you design the best possible product with the best possible ingredients.

You can spend less time worrying about your formulations with the help of our talented team that includes a full-time Doctor of Pharmacy. This way, you can focus on delivering your products to the people that need them the most.

How Does the FDA Regulate Nutritional Supplements

Some people often believe that the Food and Drug Administration (FDA) does not regulate nutritional supplements. However, this can be further from the truth. The FDA has been regulating dietary supplements since 1994 through the Dietary Supplement Health and Education Act or DSHEA.

While the law does not require supplement manufacturers to subject their products to the same kind of testing as pharmaceutical products, there are still regulations in place to ensures that supplements are safe and effective.

If you’re new to the nutritional supplement industry, you should know that the FDA has guidelines to regulate nutritional supplements. They have guidelines on selling, marketing, ingredient safety, and manufacturing. Here are five specific ways that the FDA regulates the supplement industry:

5 Ways the FDA Regulates Nutritional Supplements

  1. They monitor the marketing claims made by dietary supplement companies. This prevents businesses from making false claims that their products can prevent, reduce the symptoms or, or cure diseases.
  2. They review and approve the introduction of new ingredients to the market. New ingredients are given GRAS (generally recognized as safe) or NDI (new dietary ingredients) status once they pass the testing set by the FDA.
  3. They establish supplement label warning requirements if there is evidence that an ingredient is harmful. If necessary, they may also order the mandatory removal of an ingredient from the marketplace.
  4. They inspect manufacturing facilities and look for deficiencies, if there are any, to ensure a company’s compliance with Good Manufacturing Practices (GMPs). They check for the following:
  • Equipment
  • Cleaning and sanitation practices
  • Employee hygiene practices
  • Manufacturing processes
  • Quality control procedures

If a manufacturer is found to be lacking in certain areas, they will be asked to correct their deficiencies and comply with the GMPs

5. They regulate various factors of your business. This includes raw material verification, finished product testing, and accurate labeling. Such guidelines help ensure that supplements in the market are safe and effective for human consumption.

How to Market Supplements Effectively

The nutritional supplement industry is growing fast in the United States. The demand for products that promote health and wellness is driven by a rapidly aging population, concern for chronic diseases, as well as an increasingly health-conscious younger generation. In turn, this creates stiff competition for business owners who choose to venture into this industry.

As a business owner, your main goal is to create a high-quality product that can stand out in a sea of rivals. Apart from making sure that you use high-quality ingredients and employ good manufacturing processes, it’s also important to market your supplement business effectively and help it stand out from the competition. Today, we’ll be talking about four simple ways to promote and distinguish your products from the crowd. Let’s get started!

Understand Your Target Market

Knowing your audience plays a key role in selling any product. Your marketing strategy should be a reflection of who your target demographic is so you need to understand who they are, what they like, and where they are. Typically, people who consume nutritional supplements are those with medical issues or are motivated by wellness, fitness, and preventive medicine. 

Consumer research can help you come up with the most efficient marketing strategy. By understanding your audience, you can design products that well-suited to their tastes and needs, create compelling promotional materials, and use advertising methods that will inspire people to buy your products.

Develop a Compelling Supplement Packaging Design

Packaging design plays a crucial role in the marketability of your product. As the face of your product line, it should look professionally-made, attractive, easy to read, and designed with your target market in mind. 

An eye-catching label and packaging design can help your supplements fly off the shelves. In this sense, it is important to leverage your product’s label and packaging real estate to draw your customers in. Evaluate packaging and design styles used by your competitors and determine how you can make yours stand out. You can also work with professional graphic designers to come up with a design that best suits your brand.

Have FDA-Compliant Labels

Apart from being attractive to your customers, your label should also comply with the standards set by the Food and Drug Administration. They have regulations on general labeling, identity statements, nutrition labeling, ingredient labeling, claims, net quantity of contents, as well as pre-market notification of new dietary ingredients. 

Your supplements should comply with these guidelines otherwise, you risk your product being legally barred from US distribution. This is a costly and time-consuming issue that can hurt your business. To avoid this, it is best to work with designers who have experience in creating labels that are FDA-compliant.

Bring Your Products to the Digital Sphere

In this digital age, your marketing strategy should involve the internet. Think social media, health and fitness websites, and other online channels where your target audience tends to gather. 

Digital marketing is a useful tool for spreading the word about your product and ensuring sales for your business. You can leverage fans and social media influencers as a form of word-of-mouth marketing. You can also use videos as well as affiliate marketing programs to reach a broader audience.

How to Work with Nutritional Supplement Manufacturers

One of the most important aspects of running a nutritional supplements business is finding a reliable manufacturer who can supply you with high-quality products that are proven safe and effective. Not only do these 3rd-party providers help you create the products you want your customers to enjoy.

If it’s you’re new to the supplement business and you’re unsure how to start working with a manufacturer, don’t fret! Today, we’ll be talking about how you can work with nutritional supplement manufacturers effectively.

Find a Supplement Manufacturer with Exacting Standards

Not all nutritional supplement manufacturers are created equal. Some are more stringent when it comes to following standards of quality and safety. Choose a manufacturing facility that is audited by regulatory authorities at the local, regional, state, and national level and is compliant with cGMP standards.

It is also important that they have a high-quality website that contains detailed information about their operations and quality control systems. A supplement manufacturer must visibly display their contact information. 

Understand their Offerings

Before working with a nutraceuticals manufacturer, you should also get to know what they offer. Familiarize yourself with the products they specialize in. It’s also a good idea to get to know the kind of services they offer like private label, contract manufacturer, design, and packaging.

You should also consider what certifications they can back up on the supplements they will create for you including organic, gluten-free, vegetarian, vegan, cruelty-free, and non-GMO.

Make Your Expectations Clear from the Start

Working with a supplement manufacturer involves clearly communicating your expectations so they understand what you need from the start. You can’t expect them to magically know what you need if you don’t tell them from the start.

Moreover, if there’s anything you need to do in order to expedite the process, be sure to follow-through on your end as well. 

3 Challenges of Supplement Business Startups

The demand for nutritional supplements and sports nutrition products continue to show signs of growth thanks to the ever-growing concern for health and wellness. Over the past few years, more enterprising individuals are entering the industry bearing the next best thing in dietary supplements and sports nutrition.

But as with any business, dietary supplement startups face certain challenges that business owners have to overcome if they want to be successful. This includes developing a viable product supported by scientific evidence and efficacy, branding, distribution, and positioning.

Product Viability

Scientific evidence plays a vital role in the viability of a nutritional supplement. What you’re selling need more than just a simple proof of safety and animal studies. The health-giving claims of your products need to be supported by sound research.

It will also help if your product isn’t only backed up by science but also has a unique selling proposition that will help it stand out from the crowd. 

Distribution Strategy

There are so many ways that consumers can purchase supplements these days. Just one click on Amazon or even social media conjures up dozens of offerings from different brands. 

For early-stage supplement companies, it’s better and far more manageable to focus on a specific demographic and build a strong position in that segment rather than selling to everybody. 

Establishing a strong, if not dominant position, in a group lets you direct your resources to customers with a high potential for sales growth, interest in your product, and loyalty to your brand.

Branding

Building a strong brand identity can be challenging for smaller supplement companies. People’s attention span tends to be short so you need to develop a kind of branding that sticks and that leaves a lasting impression to your customers. Conforming to your target market’s values and needs while having a unique style, voice, and tone provides distinction.

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