Seeing suppliers as true partners is key to successful business continuity planning

A business continuity plan is essential for every company, but this is especially important for contract manufacturers that depend on outside sources for ingredients and packaging components. With the globalization of the industry, and the way the nutraceuticals industry’s supply chain works across international boundaries, and with late delivery potentially causing a halt in the…

Supply Chains & The Trust Transparency Paradigm

Transparency has become a reality, not an aspiration, in today’s marketplace. Understandably, customers and consumers in the dietary supplement industry have learned to expect more from companies, and are becoming progressively more demanding. Ingredient manufacturers are becoming the cultural pivot point for change, and supply chains have been the focus of improvement. Expectations about transparency…

Sugar reduction in sports nutrition applications

The sports nutrition market continues to see steady growth. Athletes and mainstream users, including exercisers and those leading active lifestyles, are looking for products that support their recreational and lifestyle-driven performance. Both men and women seek sports nutrition products to help improve their nutritional intake, general health, well-being, performance, and muscle growth and recovery from…

Marketing products to female athletes

The female athlete/active consumer demographic is growing, giving sports nutrition companies a huge opportunity to craft new formulas dedicated specifically to women. Although women use sport-related product less than men, according to data from the Natural Marketing Institute’s (NMI) 2017 Supplements/OTC/Rx Database, “this indicates a huge opportunity to develop and market products to women,” said…