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Branched chain amino acids (BCAAs) are incredibly popular with hardcore athletes and body builders. BCAAs include leucine, isoleucine and valine, which are essential amino acids that humans only get from food and beverage because the body doesn’t make them on its own. Among the benefits of BCAA products are stimulation of muscle protein synthesis (MPS), prevention…
The global dietary supplements market is expected to reach $278.02 billion by 2024, according to a new report by Grand View Research, Inc. Favorable outlook toward the medical nutrition market in light of increasing applications for the treatment of malnutrition and cardiovascular disorders is likely to spur the market, the report said. Rising sales of sports nutrition products in the U.S.…
The sports nutrition market is generally the supplement industry’s first adopter and first mover of cutting-edge products. This history bodes especially well today for the entire industry. Sports nutrition, once a smaller niche market of elite athletes and sports teams, is now the fastest growing and leading supplement market due to the entry of active…
Supplements are food but they’re not food. People don’t need to ‘pick up that apple’ with supplements. So, what’s your omnichannel strategy? The question you’re going to have to answer is: What’s your Amazon strategy.” —Rick Polito, New Hope Network Part 1: Supplement sales and growth overview -Supplement growth is strong. It’s neither spiking…