Food and beverage delivery have grabbed much of the cool factor attention in the sports nutrition market. However, the most bang for the buck is still in supplement form, which can deliver higher amounts of beneficial ingredients for building muscle and improving recovery/adaptations, among other body goals. Where supplement brands have a tougher task in…
Sleep aids are rapidly growing in popularity across the globe, posting a compound annual growth rate (CAGR) of 6.5 percent between 2012 and 2017 to reach retail sales of US$2.3 billion in 2017, according to market research firm Euromonitor International. Driven by an increasingly stressed and sleepless consumer base, particularly in the developed world, sleep…
Branched chain amino acids (BCAAs) are incredibly popular with hardcore athletes and body builders. BCAAs include leucine, isoleucine and valine, which are essential amino acids that humans only get from food and beverage because the body doesn’t make them on its own. Among the benefits of BCAA products are stimulation of muscle protein synthesis (MPS), prevention…
Let’s face it: the world feels like it is changing faster and more aggressively than any other time in recent history. In the sports nutrition industry, iron-clad brands are now showing cracks in their armor. This is especially true for legacy sports nutrition brands. These brands are feeling the squeeze to stay relevant against an…
Performance in sports goes beyond competition to include training or regular exercise. By definition, performance is the execution of an action or the ability or manner used in completing a task. Sports nutrition researchers define performance in terms of strength, power and endurance, as well as sport skills including speed, agility and reaction time. Recently,…
Supplements are food but they’re not food. People don’t need to ‘pick up that apple’ with supplements. So, what’s your omnichannel strategy? The question you’re going to have to answer is: What’s your Amazon strategy.” —Rick Polito, New Hope Network Part 1: Supplement sales and growth overview -Supplement growth is strong. It’s neither spiking…