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Last week, my wife and I decided we needed to stock up and hunker down. We’re washing our hands. We’re social distancing. We’re a bit anxious. But…we’re extremely fortunate. We haven’t lost our jobs. The business hasn’t gone under and we have a roof over our heads. I know it’s crazy right now. The health…
DetailsUPDATE, March 16, 2020: Things are moving very quickly throughout the industry and the economy at large. As of press time, several retail chains have suspended in-store sampling, and it is foreseeable that more will follow suit. This has obviously been very traumatic to the entire promotional industry, and many important details remain to be seen.…
DetailsAre you struggling to come up with ideas for your ads but don’t know where to start? Are you contemplating on hiring a creative ad agency but don’t have the money to invest? The best way to create an ad – especially if you’re new – is to model your ads from your competitors. But…
DetailsGoing up against behemoths like Amazon and Walmart can leave you feeling outclassed, outgunned, and out-funded. But, good news. E-commerce customer service is one of the last bastions where small absolutely crushes big. Competition is fierce in the e-commerce world. You don’t need me to tell you that. In the US, 10 companies now control…
DetailsGetting traffic to your business is essential – whether that’s through paid media or organic search. No one will know about your supplement business unless you put the word out there. Paid media is the fastest way to get paying customers and it’s a good way to gauge if your content resonates with your…
DetailsWhy should you choose custom supplement formulations instead of stock, private label formulas for Your Brand? A few reasons to consider custom formulas are… 1. Your product is unique to Your Brand. 2. Your formula matches your target customer. 3. Your products are made fresh to order 4. You are not selling the same thing…
DetailsDesigning custom supplement formulas is a great way to market and sell innovative products that your competitors do not have. If there’s a void in the market that needs to be filled and if you fully understand what your customers want and need from a supplement company, then specially-made products are a great option for…
DetailsSome people often believe that the Food and Drug Administration (FDA) does not regulate nutritional supplements. However, this can be further from the truth. The FDA has been regulating dietary supplements since 1994 through the Dietary Supplement Health and Education Act or DSHEA. While the law does not require supplement manufacturers to subject their products…
DetailsThe nutritional supplement industry is growing fast in the United States. The demand for products that promote health and wellness is driven by a rapidly aging population, concern for chronic diseases, as well as an increasingly health-conscious younger generation. In turn, this creates stiff competition for business owners who choose to venture into this industry.…
DetailsOne of the most important aspects of running a nutritional supplements business is finding a reliable manufacturer who can supply you with high-quality products that are proven safe and effective. Not only do these 3rd-party providers help you create the products you want your customers to enjoy. If it’s you’re new to the supplement business…
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