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Getting Ahead of the Curve: Consumers Seeking Specialty Nutritionals

NutraCap Admin

As the variety of supplements, functional foods, ingredients, and bioactives continue to diversify to meet an ever more sophisticated list of health/wellness issues, it’s not surprising that
consumers are beginning to worry if they’re getting enough of the specialty nutritional ingredients they perceive important for their needs.

While 20% of adults don’t think they get enough basic vitamins/minerals, even more consumers—30% of gen Xers, 27% of millennials, and 24% of adults overall—don’t believe they get enough specialty nutrients, according to FMI’s 2018 U.S. Grocery Shopper Trends. Women (26% vs. 20% of men) are more likely to be concerned about their intake of specialty nutrients; one in five boomers and 16% of matures.

After vitamins/minerals, specialty supplements are the most used category of dietary supplements, taken by 51%; followed by herbals/botanicals (41%), sports nutrition (32%), and weight management supplements (20%), according to the Council for Responsible Nutrition’s2018 Consumer Survey on Dietary Supplements.

Read The Full Article HERE

Harnessing the Power of Matcha (Podcast)

NutraCap Admin

Takeaways

  • Matcha is an 800 year old ingredient
  • It’s uniqueness comes from its color, flavor, and texture.
  • Full of amazing health benefits

What are the health benefits of Matcha?

  • Amazing Antioxidant
  • High in Alkaline
  • Aids in digestion
  • Superfood (By Most Measurements)
  • 30% Protein & Fiber
  • Loaded with Vitamins & Minerals

Where is Matcha Tea traditionally grown?

High quality Matcha is sourced from Japan in the town of Nishio.

What Factors affect quality?

The factors that affect quality are the growing regions, soil conditions, weather conditions, and also the experience of the farmers.

Podcast: Dosage & Delivery Drive Innovation in the Joint Health & Anti-Inflammation Category

NutraCap Admin

Consumers are seeking out convenient and enjoyable formulas to support joint health and inflammation. Powders, shakes, shots, and ready-to-drink mixes are popular delivery formats in the category, however leading ingredients offering support may not always be conducive to novel delivery systems.

This dilemma led Pharmako Biotechnologies and its exclusive U.S. distributor and partner Gencor to develop innovative bioavailable formulas for the joint health and inflammation categories. In this interview, R.V. Venkatesh, managing director for Gencor, and Eric Meppem, director of Pharmako Biotechnologies, discuss the benefits of bioavailable HyrdoCurc curcumin, as well as Levagen and Levagen+ palmitoylethanolamide (PEA).

State of the Nutraceuticals Industry for 2019

NutraCap Admin

In October 2018, Nutraceuticals World conducted a survey of readers to gain insight into their perceptions and attitudes toward the state of the industry. We received responses from 142 qualified industry members working at companies that manufacture, market, or distribute finished nutraceutical products—such as dietary supplements, functional foods, or nutritional beverages—or raw nutritional ingredients for inclusion in finished consumer products. The charts and graphics that follow illustrate results.

Highlights
Overall, confidence in the future of the nutraceuticals market was high; 85% of respondents said they are “very” confident in the future, and another 14% said they are “somewhat” confident. Compared to last year, 60% of respondents are more confident this year and only 12% are less confident.

Among the biggest concerns were regulations (65%), negative or misleading news about the industry (55%), and quality issues (43%). Also of note, 69% of respondents indicated their company is interested in implementing or planning to incorporate clinical research into their business plans. Another 52% cited “increased transparency,” and 51% said delivery/dosage technologies.

Read The Full Article HERE

Marine Ingredients: Sourcing from the Sea

NutraCap Admin

Virtually all scientists believe that life on Earth originated in the sea billions of years ago. If one accepts this premise, it comes as no surprise that the sea and other waters of the world continue to produce natural ingredients that enhance health and contribute to an active, vibrant lifestyle.

The first, of course, is fresh water itself, which humans need for drinking and to provide—via evaporation, rain, and irrigation—the moisture needed to nourish vegetation, forestation, and cultivated crops. Within the foreseeable future, it’s possible people will use the salted sea for the majority of drinking water, too, thanks to desalinization efforts around the globe.

Other health-giving substances from the sea include many thousands of varieties of plant and animal matter that grace dinner tables, providing essential macro- and micronutrients. And then there are specialized oils, extracts and more that have become critical components of the marine ingredients segment of the broader nutraceutical industry.

Read The Full Article HERE

A deep look at sleep-promoting ingredients (Podcast)

NutraCap Admin

Research has shown the many benefits sleep has for every target demographic, but research has not shown that dietary ingredients can cause rid consumers of insomnia or put them to sleep faster. But perhaps, that shouldn’t be the goal of botanicals, vitamins and minerals, according to Michael Grandner, Ph.D., director of the sleep and health research program and an assistant professor in the department of psychiatry in the University of Arizona College of Medicine. Instead, supplements and functional foods help consumers optimize the rebuilding and recovery aspects of sleep. In this podcast, Grandner talks with Sandy Almendarez, editor in chief, INSIDER, about nutrition and sleep, including:

  • Why most consumers are taking melatonin incorrectly
  • How energizing ingredients, such as vitamin B12, can help benefit sleep
  • The problem with current research on dietary ingredients’ ability to promote sleep and where researchers can better spend their time.

This podcast was recorded at the annual conference held by the Council for Responsible Nutrition (CRN), which was held in Dana Point, California, in October 2018.

Listen To The Podcast HERE

Ad spend in the dietary supplement category

NutraCap Admin

Advertisers have spent nearly US$900 million on vitamin, mineral and supplement products over the past year, including $239 million on advertisements for vitamins and minerals and $640 million on advertisements for nutritional supplements, according to Kantar Media’s 2018 MARS Consumer Health Study. The study also reviewed digital and connectivity trends among consumers, coinciding with higher digital ad spend in 2018 compared to 2013.

View The Infographic HERE

Bioavailability of curcumin

NutraCap Admin

As an isolated supplement, curcumin is generally understood to be stronger than turmeric, and is often sold as a single compound. Laboratory supplement production focuses on isolating active ingredients, and there is concern that this process may remove compounds that enhance curcumin efficacy. Some researchers question whether the supporting compounds in turmeric are necessary for curcumin bioavailability. Without turmeric, curcumin absorption and resulting efficacy may be reduced. While both turmeric and curcumin are known to have beneficial properties, it is not understood if the synergistic effects of all constituents (including curcumin) within turmeric are more effective than the extracted potent forms of curcumin alone. Until the research is in, this leaves consumers with the question of what product is best: turmeric or curcumin?

One method currently used to improve absorption for curcumin as a single-compound product is the inclusion of piperine, a compound extracted from black pepper that can enhance curcumin absorption. More research is in the pipeline and science substantiating which are the most active compounds and how they work most effectively in one’s body will bring much-needed foundational insight to the curcumin industry.

According to the 2017 Nutrition Business Journal (NBJ) Supplement Business Report, curcumin growth has exploded from product sales of US$15 million in 2005 to $163 million in 2015 and is still spreading from category to category. The rapid increase in popularity has brought many new products to market and, with that, some claims to product benefits and efficacy that are not yet substantiated with research. Overstated claims result in consumer disappointment at best and negative press at worst. The bad press on a product with a claim unsupported by science can reflect on the entire category, regardless of whether those other products have an issue.

Read The Full Article HERE

Farm bill is now law, will ‘unleash the full potential of hemp’

NutraCap Admin

Ask around, and there’s a palpable buzz in the air.

Passage of the 2018 Farm Bill was a rare bipartisan affair—last week it passed the U.S. Senate, 87-13, and it passed the U.S. House, 369-47. President Trump signed the bill into law Thursday, Dec. 20.

Already, there’s an estimated 750 brands in the hemp-derived CBD business, according to a market assessment by Colorado-based brand Functional Remedies.

Is there room for 750 more?

In 2016, there was 9,000 acres of industrial hemp grown in the U.S., according to Vote Hemp. In 2017, it nearly tripled, to 25,000 acres. In 2018, it tripled again, to 77,000 acres. How many triples can U.S. hemp farmers hit?

The Farm Bill, which removes hemp from the Controlled Substances Act and thus takes the DEA out of the picture, is a bellwether event—akin to dropping the rope on the Oklahoma border in 1889 for all those sooners to grab their share of free land.

Even without the Farm Bill, CBD in 2018 grew by more than 80 percent, reaching an estimated $590 million, according to the Brightfield Group.

Read The Full Article HERE

FDA commissioner announces formation of dietary supplement working group

NutraCap Admin

FDA’s top official on Wednesday announced the creation of a working group within his agency to improve oversight of the dietary supplement industry, reflecting concerns over FDA’s ability to manage risks in a sector that has grown 10-fold over the last quarter century.

“I’ve formed a dietary supplement working group within FDA to take a hard look at what more the FDA can be doing within our existing authorities, including re-examining our own internal operating structure and procedures—and what new authorities might make sense,” Gottlieb announced during a speech in Washington at the FDLI [Food and Drug Law Institute] Enforcement, Litigation and Compliance Conference. “We have some specific, new policy measures that we plan to pursue when it comes to modernizing our overall approach to dietary supplements.”

Since passage of the Dietary Supplement Health and Education Act of 1994 (DSHEA), the industry has grown from US$4 billion to more than $40 billion, with more than 50,000 products on the market, Gottlieb observed.

“And while much of this industry is responsible to consumers and the public health, there are also too many bad actors who are not,” he said. “With the growth come new opportunities for consumers to improve their health, but also a lot of new risks.”

Gottlieb added, “I’m concerned that the industry has gotten bigger and riskier faster than our policies and our capacity to manage this risk. That needs to change. And so we plan on advancing new policies that will improve our oversight in this space.”

Gottlieb reported FDA’s success working with its partners at the U.S. Department of Justice (DOJ) on civil and criminal cases involving dietary supplements, an area where he said the agency has “encountered a range of problematic conduct.”

Read The Full Article HERE

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