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The pandemic has turned people’s lives upside down worldwide and Christmas 2019 feels like a distant, foreign memory. But what impact will Covid-19 have on this year’s peak sales season? Operations Experience firm parcelLab, has reviewed recent studies and statistics that point to this year’s peak being the most digital ever. They identify who the…
When you get down to it, every online business is simply a collection of webpages. And for an ecommerce brand, one type of page is by far the most important: Your product offer pages. Now, when we talk about product offer pages, we’re referring to the pages on your website where people can actually buy…
So, you want to increase your sales? It’s time you leveraged SMS marketing. You’ve probably heard about how SMS marketing has a whopping 98% open rate. But did you know that 90% of text messages are read within the first 3 minutes, and the response rate is around 45%? Wondering exactly how to get started with SMS marketing?…
Editor’s Note: This article is part of a series that explores the impact the coronavirus crisis is having on the world of ecommerce. Explore daily insights surrounding the coronavirus crisis or check out these additional resources to help you navigate your marketing strategy during this time. The global coronavirus pandemic has ushered in an era of unprecedented times: social…
Last week, my wife and I decided we needed to stock up and hunker down. We’re washing our hands. We’re social distancing. We’re a bit anxious. But…we’re extremely fortunate. We haven’t lost our jobs. The business hasn’t gone under and we have a roof over our heads. I know it’s crazy right now. The health…
UPDATE, March 16, 2020: Things are moving very quickly throughout the industry and the economy at large. As of press time, several retail chains have suspended in-store sampling, and it is foreseeable that more will follow suit. This has obviously been very traumatic to the entire promotional industry, and many important details remain to be seen.…
Are you struggling to come up with ideas for your ads but don’t know where to start? Are you contemplating on hiring a creative ad agency but don’t have the money to invest? The best way to create an ad – especially if you’re new – is to model your ads from your competitors. But…
Going up against behemoths like Amazon and Walmart can leave you feeling outclassed, outgunned, and out-funded. But, good news. E-commerce customer service is one of the last bastions where small absolutely crushes big. Competition is fierce in the e-commerce world. You don’t need me to tell you that. In the US, 10 companies now control…