The Power of Probiotics, Prebiotics, and Postbiotics for a Healthy Gut

In recent years, there has been a surge in interest surrounding gut health, with more and more people recognizing the pivotal role it plays in overall well-being. This burgeoning interest has led to the discovery and exploration of various components that promote gut health. Probiotics, prebiotics, and postbiotics have taken center stage in this health…

Unlocking Your Mind’s Potential: Exploring Nootropics and Their Surging Popularity

In the fast-paced world we live in, the pursuit of peak cognitive performance has never been more prevalent. As a result, the use of nootropics, a category of cognitive-enhancing supplements, has seen a remarkable surge in popularity. This blog post delves into the fascinating world of nootropics, exploring what they are, how they work, and…

Finding the Best Supplement Format for You and Your Clients

Supplements have become an integral part of many people’s lives, serving as a convenient way to bridge nutritional gaps and support overall health and wellness. However, with a plethora of supplement formats available, choosing the right one for you or your clients can be a daunting task.    Whether it’s powders, capsules, gummies, or something…

Colostrum supplement white

Unveiling the Power of Colostrum – The super food!

 Ladies and gentlemen, health-conscious individuals of the United States, today Nutracap is here to delve into a remarkable trend that has been sweeping the nation – Colostrum Supplements. These supplements have gained immense popularity, and for good reason. Let’s explore why colostrum supplements are taking the wellness world by storm, along with their key ingredients…

Nootropics for healthy cognitive function

People in many countries, including the U.S., are experiencing an increased life span.1 However, the aging population aims not just for increased, but optimized, years of life. Paramount to this are strategies to improve cognition or delay age-related cognitive decline. Supporting cognitive function is something that can, and should, be considered, even before the earliest signs of…

Considerations for success in the women’s health market

As with any other population, women have unique nutritional needs, life challenges and preferences that influence their purchasing decisions. Clinical studies have indicated a plethora of promising women’s health ingredients to help address nutrient shortfalls and enhance well-being at all life stages. In fact, Cornell University research identified a correlation between increased choline intake in…

Protein powders for an expanding consumer base

Protein powder use among natural consumers is on the rise, according to SPINS data. While the US$892.5 million protein powders segment grew 4.2% over the past year (the 52 weeks ending April 21, 2019), sales in the natural channel of retail grocers grew 8.8% to $156.1 million, outpacing growth for the greater cross-channel segment. Tracking…

Flavor and function considerations when pumping up protein volume

Consumers increasingly are hitting the road to wellness and seeking out products high in protein to fuel their bodies before, during and after workout. Fortunately, today’s array of protein-rich sports nutrition products is in sharp contrast to yesteryear’s ready-to-mix (RTM), ready-to-drink (RTD) powders and energy bars that often fell short on flavor and taste. Brands…