Last week, my wife and I decided we needed to stock up and hunker down. We’re washing our hands. We’re social distancing. We’re a bit anxious. But…we’re extremely fortunate. We haven’t lost our jobs. The business hasn’t gone under and we have a roof over our heads. I know it’s crazy right now. The health…
People in many countries, including the U.S., are experiencing an increased life span.1 However, the aging population aims not just for increased, but optimized, years of life. Paramount to this are strategies to improve cognition or delay age-related cognitive decline. Supporting cognitive function is something that can, and should, be considered, even before the earliest signs of…
As with any other population, women have unique nutritional needs, life challenges and preferences that influence their purchasing decisions. Clinical studies have indicated a plethora of promising women’s health ingredients to help address nutrient shortfalls and enhance well-being at all life stages. In fact, Cornell University research identified a correlation between increased choline intake in…
Protein powder use among natural consumers is on the rise, according to SPINS data. While the US$892.5 million protein powders segment grew 4.2% over the past year (the 52 weeks ending April 21, 2019), sales in the natural channel of retail grocers grew 8.8% to $156.1 million, outpacing growth for the greater cross-channel segment. Tracking…
Protein is booming, and powders have played a huge role in delivering efficacious amounts of protein to sports nutrition consumers looking to build and maintain muscle mass. Tubs of ready-to-mix (RTM) protein powders have long been a visual mainstay of many sports nutrition stores, aisles and sections, and powdered ingredients are also used to fill…
Consumers increasingly are hitting the road to wellness and seeking out products high in protein to fuel their bodies before, during and after workout. Fortunately, today’s array of protein-rich sports nutrition products is in sharp contrast to yesteryear’s ready-to-mix (RTM), ready-to-drink (RTD) powders and energy bars that often fell short on flavor and taste. Brands…
The large, complex U.S. dairy market faces several forces that are influencing growth and challenging the status quo. One trend impacting the industry across cheese, milk and yogurt, among other categories, is the competition from plant-based alternatives. Once a nascent, niche trend driven by a narrow subset of consumers, plant-based formulations are now surging in…
Digestive health used to be a taboo topic, but the times they are a-changin’. NMI’s 2019 Supplements/OTC/Rx Consumer Insights & Trends report revealed 46% of consumers managing digestive problems are using supplements to do so, reflecting 52% growth from 2011 to 2018. In fact, the market research firm named digestive health among 2019’s top trends. Probiotics deserve…
The global sports nutrition market is, in a word, massive. And it’s only going to continue to grow. Different research firms will give you different dollar figures, but the consensus is the market is huge and only getting bigger. Grand View Research predicted the global sports nutrition market will reach US$24.43 billion by 2025, growing…
Personalized nutrition is the future. Currently, the model for pharmaceutical companies is treatment that will work for most patients, while modern wellness is moving toward a model that determines if a treatment works for an individual patient. Personalized nutrition equips consumers with the knowledge and power to make choices about desired actions as it relates…