Consumers shopping for the latest beverage, snack or supplement have their list of criteria. They’re looking for clean labels, great taste, powerful nutrition … or all of these. And they’re increasingly interested in the story behind the brand. The growing interest in transparency is shining a light on the full supply chain, and offering companies…
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Digestive health used to be a taboo topic, but the times they are a-changin’. NMI’s 2019 Supplements/OTC/Rx Consumer Insights & Trends report revealed 46% of consumers managing digestive problems are using supplements to do so, reflecting 52% growth from 2011 to 2018. In fact, the market research firm named digestive health among 2019’s top trends. Probiotics deserve…
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From traditional herbal infusions to today’s sophisticated formulations, nutraceuticals for immune support have come a long way. Owing to the pull of scientific progress and push of demanding consumers, we are entering an era where certain products are delivering the promised value with guaranteed safety and clinical proof. But this is far from the standard. …
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U.S. Sen. Ron Wyden on Tuesday urged top federal health officials to announce a “formal enforcement discretion policy” by Aug. 1 regarding CBD as a food additive or dietary ingredient in supplements. Without such a policy, “hemp producers and their customers will continue to be left in a regulatory gray zone,” Wyden, a Democrat from…
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The weekend warrior, the person cramming most of their exercise into two days off from work, is not new. Yoga is not new, but its huge bloom of devotees in western countries like the United States is newish. CrossFitters and Tough Mudderers also are newer. Add to these high-profile exercisers a cornucopia of active consumers…
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While pills and capsules remain the most popular format for delivering nutrients in dietary supplements, brands are continuing to innovate around delivery systems, and consumers continue to shift to alternative delivery when the products meet expectations around efficacy, ingredient quality and convenience.” It all started about two decades ago when two innovations hit the scene that began…
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The sports nutrition marketplace is on the climb, and it’s not just for the trained athletes anymore. In 2018, trends toward high-calorie-burning exercise among Americans had 4.8 million more people participating when compared to five years prior, according to the Physical Activity Council. People in this category reported doing high-calorie burning activities at least three times…
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In Natural Product INSIDER‘s article, “Curcumin’s popularity ups and downs,” Chase Shryoc noted that the supplement industry can better market the bioavailability of enhanced absorption curcumin products. He observed that comparing “X” times bioavailability of one product as opposed to “X + 1” times for other products is “confusing and meaningless to consumers.” He further noted…
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FDA has many “unanswered questions” when it comes to the safety of cannabidiol (CBD), a cannabis-derived compound, the agency’s top official said last week. FDA Acting Commissioner Norman “Ned” Sharpless, M.D., cited “real risks” and “critical questions” that remain regarding the safety of CBD and tetrahydrocannabinol (THC) in FDA-regulated products, including food and dietary supplements.…
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Part of the problem is rooted in misconception. For instance, some brand holders may think a supply partner doesn’t provide much value beyond a given product or service. Andrew Rice, director of product and brand strategy at Stratum Nutrition®, was quick to counter. “We absolutely want to ensure our customers find success with the products…
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