If you spend any amount of time around industry events or targeted social media pages, you have likely heard…
“There are way too many brands today!”
…from brand owners, brand employees, retail shop owners, and every other stakeholder in the industry.
So, is there actually too many nutritional supplement brands?
I mean it certainly feels like it. Regardless if you are a stakeholder that looks at the industry from a science or marketing side, they both have been infiltrated by this proliferation in brand creation in the last 5 years. This has been caused by low barriers of entry in both national distribution (direct to consumer and Amazon) and national marketing (social media). This causes a slew of competition that creates noise and spikes different market economics.
Feel is one thing but what about the facts. Lets look at the economics definition of market saturation.
Market saturation is when sales of a product (or service) has reached the point that customer needs have been met. The term implies a situation in which sales growth is unlikely.
Read The Full Article HERE
