The nootropics industry is growing and changing, with an increasing array of products formulated for specific conditions. Elyse N. Lovett, marketing manager, Kyowa Hakko U.S.A. Inc. attributes this to growing knowledge about “the synergistic effects of ingredients and stronger health claims made when formulating with multiple ingredients.”
Aging adults are most interested in preventing memory loss and cognitive decline. However, Lovett has seen a shift with “focus, attention and concentration becoming more attractive as aging Boomers become more active.”
Development and Performance
Maintaining focus can be challenging in a fast-paced society with multiple ways to reach people and many digital devices vying for one’s attention. Choline, Bacopa monnieri, inositol-stabilized arginine silicate and medium-chain triglycerides (MCTs) help cognitive performance.
Choline helps synthesize cell membranes and neurotransmitters including acetylcholine. Acetylcholine is necessary for various aspects of brain and nervous system functioning, including memory and mood.1,2 Most people consume less than the adequate intake (AI) for choline,3 and though the body makes this nutrient, it isn’t made in sufficient quantities.4 Good or excellent sources of choline include beef, poultry, soybeans and eggs. 5 Though long considered for its potential to attenuate degenerative and vascular cognitive decline, citicoline (CDP-choline) is an ingredient making waves in younger populations, as well. According to Lovett, Kyowa Hakko as a proprietary form of citicoline “clinically studied to support mental energy, focus, and attention in adolescents and adults.”
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