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Weighing the pros & cons of supplement delivery forms

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Now that you have the perfect formula to add to your product line, what solid dosage delivery form should you choose? Capsules, tablets, softgels or powder? The answer—it depends! This is a decision every brand marketer must make during product design. Each delivery form has its place in the dietary supplement arena. Several factors should be considered when selecting a delivery form to ensure the ingredients are delivered to the body in the most befitting form and the product is convenient and user friendly.

The two-piece hard-shell capsule is the most common delivery form in the supplement space. Most allow a rapid release and require fewer processing aids. Tablets are also widely used, which can be packed with a larger quantity of ingredients, allow time-release delivery and offer a variety of shapes and sizes. A softgel typically consists of a soft gelatin or vegetarian-based shell surrounding a liquid fill. This delivery form is particularly suitable for oil-based ingredients. Powders, as the name implies, consist of a single ingredient or mixture of ingredients in powder form. Powders can be considered the purest of the delivery forms requiring few, if any, processing excipients. Powders are ideal for macronutrients or supplements requiring a large serving size. These solid dosage delivery forms have specific manufacturing processes as well as advantages and disadvantages in form and function.

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Delivery Forms for Dietary Supplements

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As someone who’s been in the supplement and manufacturing industry for more than 30 years, I’m continually perplexed at how so many companies focus on overall product quality without also giving equal consideration to delivery within the body. What’s missing here is science and chemistry. More specifically, application of the proper delivery method required for raw materials to be most effective.

Overlooking such factors leads to powders that unwittingly harden, oxidize, taste bad, mix badly, change color or even become rancid. Following are key insights as to when certain ingredient delivery forms should be used for optimal bioavailability and shelf life.

Powders: This is best used for ingredients such as proteins. The major benefit is that even with a serving that is not exact, it won’t affect overall product benefits. Most protein powders are simple dry blends designed to go into solution, usually water, and consumed in a relatively short amount of time. Leaving a powder in water for too long will cause microbial growth, making it dangerous to consume. Materials that are not soluble, taste bad or are highly hygroscopic are not ideal for powder delivery.

Liquids: Great for ready-to-drink (RTD) products, it offers a quick, no-hassle way to consume an ingredient. However, it limits how much actual active material can be included in a serving. The saturation point of liquids depends on the bulk density of the ingredients. Additionally, water-soluble ingredients must be used, otherwise emulsification and suspension techniques need to be applied. Liquid delivery is not good for bad tasting ingredients because “masking” them properly is quite difficult. Liquid delivery products also typically require preservatives and a low-acid or aseptic production.

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Global Omega 3 Supplement Market Analysis By Top Players, Size, Share Forecasting Up To 2026

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Worldwide Omega 3 Supplement Market Research Report represents the proficient analysis of Omega 3 Supplement industry providing a competitive study of leading market players, Omega 3 Supplement market growth, consumption(sales) volume, Omega 3 Supplement key drivers and limiting factors, future projections for the new-comer to plan their strategies for Omega 3 Supplement business. Further, the report contains study of Omega 3 Supplement market ups and downs of past few years and forecasts sales investment Omega 3 Supplement data from 2017 to 2026.

The Omega 3 Supplement Report outline the vitals details which are based on manufacturing region, Omega 3 Supplement top players, type, applications and so on will gives the transparent view of Omega 3 Supplement Industry. The important presence of different regional and local players of Omega 3 Supplement market is tremendously competitive. The Omega 3 Supplement Report is beneficial to recognize annual revenue of key players, Omega 3 Supplement business strategies, key company profiles and their benefaction to the Omega 3 Supplement market share. The Omega 3 Supplement research contains pictorial representation of important data in the form of graphs, figures, Omega 3 Supplement diagrams and tables to make simplified for the users to understand the Omega 3 Supplement market new trends clearly.

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ISIC report points to life-extending potential of caffeine and coffee

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A new round table report has suggested that coffee consumption can lead to a reduced risk of death with a collective of studies indicating a potential risk reduction of up to 17%.

The finding is one taken from a number of studies available within the report complied by the institute for scientific information on Coffee in which featured evidence points to coffees nutritional make up as beneficial to health.

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AKA says it can see signs that government position on kratom is evolving

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Kratom advocates say they can see cracks developing in the wall the federal government has tried to build around access to this botanical.

The American Kratom Association sent out a communication in which it claimed that the National Institute of Drug Abuse had changed its tune on the safety of the botanical. According to AKA, a NIDA webpage associated with the botanical has recently changed its wording to “Kratom by itself is not associated with fatal overdose”.

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New Chinese Tariffs Target 60 Billion In U.S Trade; Supplements Escape For Now

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The Chinese government has retaliated in the latest escalation of President Trump’s trade war by releasing lists of new tariffs on US products, the highest of which will reach 25%. Experts worry that the fallout could affect the supplement industry.

In July President Trump turned up the heat in the trade dispute with China releasing a new list of 10% tariffs targetings 200 billion in trade with China. The most recent is a direct response.

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Unleash Your Skin’s Internal Defenses

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Normally you think of protection from ultraviolet skin aging as something that must take place from outside your body, by blocking out solar radiation. But new research reveals that internal factors are just as critical for optimal skin protection.

Clinical research shows that upon ingestion, safe and readily-metabolized plant extracts furnish your skin with extraordinary protection from photoaging.1 They slow the absorption of harmful ultraviolet (UV) rays and blunt potentially cancer-causing DNA damage inflicted by sun-generated free radicals.2,3

Much has been written about how the sun’s burning ultraviolet rays harm our health and appearance. Yet despite the warnings, more than two million4 people in the US will be diagnosed with skin cancer this year alone. Rates of melanoma—the most dangerous form of skin cancer—have not only doubled over the past 10-20 years, but continue to rise 3% to 7% annually.5

In one study, novel plant extracts demonstrated an impressive 54% reduction in activity of collagen-degrading enzymes and an 86% inhibition of enzymes that break down hyaluronic acid—your skin’s natural moisturizer!6

In this article, you will learn of the mechanisms by which certain phytonutrients can significantly offset the ravages of excessive UV exposure that lead to premature skin aging.

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Current Good Manufacturing Practices & the Private-Label Distributor

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Over the past several years, the Food and Drug Administration (FDA) has focused its attention on compliance issues related to the dietary supplement industry, generally, and on current good manufacturing practices (cGMPs), in particular. Indeed, we have seen an increase in the issuance of 483s and warning letters to Private Label Distributors (PLD) for failing to have adequate standard operating procedures related to cGMPs.

The Federal Food, Drug, and Cosmetic Act (FFDCA) prohibits a person from introducing or delivering for introduction, or causing the delivery or introduction, into interstate commerce a dietary supplement that is adulterated for failure to comply with dietary supplement cGMP requirements (FFDCA § 402(g)). The cGMP regulations are located in Title 21 of the Code of Federal Regulations, Part 111.

To be clear, a PLD is ultimately responsible for products introduced or delivered for introduction into interstate commerce carrying its name and must ensure that the company and products are in compliance with all FFDCA requirements and pertinent regulations. Therefore, along with establishing standard operating procedures (SOPs) the PLD must implement directly, it must also develop oversight SOPs to ensure its contract manufacturing and fulfillment companies are in compliance.

The cGMP regulations provide for broad and general requirements. To the extent that these regulations apply to the PLD, step-by-step how-to instructions and detailed explanations must be identified in the SOPs to implement the cGMP requirement. Below is a broad outline of both the direct and oversight SOPs that a PLD must develop.

Oversight SOPs
As indicated, the agency has issued several warning letters emphasizing the importance of oversight SOPs for dietary supplement cGMPs. The letters stated that a dietary supplement distributor using contract manufacturers or labelers may be liable for cGMP violations by its contractors, explicitly noting that “‘agents vested with the responsibility, and power commensurate with that responsibility, to devise whatever means necessary to ensure compliance with the [FFDCA]’ can be held accountable for violations of the [FFDCA].”

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Focus on Clean Label

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Consumers are increasingly aware of the health and environmental consequences of products they buy. Consequently, they are paying close attention to information on labels, opting for foods, beverages, dietary supplements, and personal care products that offer clear, straightforward information about what’s in—and what’s not in—the products they evaluate.

According to insight from Nielsen: “As all marketers are well aware, today’s consumers are more educated than ever, largely because they have access to more information than ever—and that’s only going to continue. So when it comes time to shop, consumers are putting that knowledge to use, and they’re making their selections carefully and for specific purposes. They’re also willing to pay for products that meet their specific needs, and for many, those needs revolve around knowing exactly what’s in—and not in—the items they buy.”

Consumer survey results from product data company Label Insight indicated that 39% of U.S. consumers said they would switch from the brands they currently buy to others that provide clearer, more accurate product information. Additionally, 73% of consumers surveyed by Nielsen said they feel positively about brands that share the “why behind the buy” information about their products.

Interestingly, 68% said they’re willing to pay more for foods and beverages that don’t contain ingredients they perceive are bad for them. In some cases, consumers are more interested in knowing what’s not included than what is included in the products they buy. In fact, 53% of consumers said the exclusion of undesirable ingredients is more important than the inclusion of beneficial ingredients.

That list of “undesirable ingredients” includes artificial ingredients (flavors, colors, sweeteners, and preservatives), GMOs, antibiotics, and hard-to pronounce or unrecognizable ingredients. Essentially, consumers are looking for simplified formulas, and transparency from the brands they buy.

“Today, the ‘why’ and ‘how’ behind the products have become as important as the product itself, oftentimes becoming the primary decision-making criteria that drives a purchase. This has added an entirely new layer of complexity to the way fast-moving consumer goods (FMCG) companies develop and market their products to consumers,” Nielsen noted.

Transparency and label claims are significant sales drivers. According to Nielsen data, sales of products that make organic claims are up 10% from a year ago, sales of products that make ‘all-natural’ claims are up 7.8%, and sales of products that claim “no additives or artificial ingredients” are up 8.0%. “We can also see increased sales across the broader categories along the progressive scale that describes the attributes within the clean arena.”

From ingredient lists, claims, and descriptors, to the nutrition facts panel, about four in 10 (42%) consumers said they rely on the product label as a source for helpful and accurate information about health and wellness, according to the Hartman Group.

Consumers believe less processed products are self-evident; they are not necessarily looking for a “less processed” label, the firm noted.

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FDA Expands List of Ingredients Approved as Dietary Fiber

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U.S. Food and Drug Administration (FDA) Commissioner Scott Gottlieb, MD, released decisions made on citizen petitions to expand and better define what ingredients fall under the legal definition of “dietary fiber.”

When in 2016 FDA unveiled a new definition for dietary fiber as part of updating the final rule for the Nutrition Facts label, the agency specified this term referred to “naturally occurring fibers like those found in fruits, vegetables, and whole grains, and seven isolated (i.e., extracted from plant sources) or synthetic non-digestible carbohydrates (NDCs), each having a physiological health benefit.”

FDA solicited citizen petitions for isolated or synthetic NDCs outside of this initial list of ingredients, if scientific evidence demonstrated a beneficial physiological effect on human health.

Notably, several common non-digestible carbohydrates, such as the popular ingredient inulin, were omitted from the initial definition, leaving suppliers left to wonder whether these ingredients would be included as a dietary fiber on the Nutrition Facts label.

With the announcement of the new rulings from Commissioner Scott Gottlieb, eight new fibers were added to the list, including:
mixed plant cell wall fibers (a broad category that includes fibers like sugar cane fiber and apple fiber, among many others);

-arabinoxylan;
-alginate;
-inulin and inulin-type fructans;
-high amylose starch (resistant starch 2);
-galactooligosaccharide;
-polydextrose;
-resistant maltodextrin/dextrin.

“Consumers can be assured that non-digestible carbohydrates counted as fiber on the new Nutrition Facts label have health benefits grounded in scientific evidence,” commented Commissioner Gottlieb. “Eating foods rich in dietary fiber, as recommended by the Dietary Guidelines for Americans, can help cholesterol levels, increase feelings of fullness (satiety) resulting in reduced calorie intake, and increase the frequency of bowel movements.”

He also noted the list of dietary fibers could expand, looking ahead. “We are taking a flexible approach to dietary fiber, allowing for the possibility of additional fibers to be added to the list of those meeting our dietary fiber definition if the scientific evidence shows they are physiologically beneficial,” he said.

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