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Retail sales of herbal dietary supplements in the United States experienced its strongest growth in 15 years, according to a new report from the American Botanical Council’s (ABC)HerbalGram. The category exceeded US$8 billion in 2017, representing an increase of 8.5 percent compared to 2016. Other key findings in the report included curcumin’s strong performance in both mainstream…
The female athlete/active consumer demographic is growing, giving sports nutrition companies a huge opportunity to craft new formulas dedicated specifically to women. Although women use sport-related product less than men, according to data from the Natural Marketing Institute’s (NMI) 2017 Supplements/OTC/Rx Database, “this indicates a huge opportunity to develop and market products to women,” said…
Supplements are food but they’re not food. People don’t need to ‘pick up that apple’ with supplements. So, what’s your omnichannel strategy? The question you’re going to have to answer is: What’s your Amazon strategy.” —Rick Polito, New Hope Network Part 1: Supplement sales and growth overview -Supplement growth is strong. It’s neither spiking…