Dietary supplements for mental performance and protection in athletes and soldiers – slideshow

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Athletic and active consumers, including soldiers, are paying increased attention to cognitive health and function, including protection/recovery from brain injury. Much of sports nutrition focuses on muscles, joints and entire cardiovascular system. However, the brain is the control center, and athletic and active consumers are paying increased attention to cognitive health and function, including focus,…

Are There Too Many Supplement Brands?

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If you spend any amount of time around industry events or targeted social media pages, you have likely heard… “There are way too many brands today!” …from brand owners, brand employees, retail shop owners, and every other stakeholder in the industry. So, is there actually too many nutritional supplement brands? I mean it certainly feels…

Ad spend in the dietary supplement category

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Advertisers have spent nearly US$900 million on vitamin, mineral and supplement products over the past year, including $239 million on advertisements for vitamins and minerals and $640 million on advertisements for nutritional supplements, according to Kantar Media’s 2018 MARS Consumer Health Study. The study also reviewed digital and connectivity trends among consumers, coinciding with higher digital ad…

Powders dominate key sports nutrition categories

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Powder-based formulas are all over the lists of best-selling sports nutrition products at top retailers including Amazon, Walmart and Bodybuilding.com. Powder products dominate certain categories more than others. For instance, Amazon’s protein, pre-workout and post-workout/recovery categories are mostly owned by powder products, specifically ready-to-mix (RTM) formulas. Mixable powders more popular in sports nutrition compared to…