CBD concentration matters

t’s true cannabidiol (CBD) is a drug. GW Pharmaceuticals went to great effort and expense to determine the clinical benefits of CBD. The specific, single-entity chemical is considered a drug because FDA approved it as one, and that is how the U.S. regulatory system operates. The regulatory system also renders items as drugs based exclusively…

Are There Too Many Supplement Brands?

If you spend any amount of time around industry events or targeted social media pages, you have likely heard… “There are way too many brands today!” …from brand owners, brand employees, retail shop owners, and every other stakeholder in the industry. So, is there actually too many nutritional supplement brands? I mean it certainly feels…

Ad spend in the dietary supplement category

Advertisers have spent nearly US$900 million on vitamin, mineral and supplement products over the past year, including $239 million on advertisements for vitamins and minerals and $640 million on advertisements for nutritional supplements, according to Kantar Media’s 2018 MARS Consumer Health Study. The study also reviewed digital and connectivity trends among consumers, coinciding with higher digital ad…