Ad spend in the dietary supplement category

Advertisers have spent nearly US$900 million on vitamin, mineral and supplement products over the past year, including $239 million on advertisements for vitamins and minerals and $640 million on advertisements for nutritional supplements, according to Kantar Media’s 2018 MARS Consumer Health Study. The study also reviewed digital and connectivity trends among consumers, coinciding with higher digital ad…

Bioavailability of curcumin

As an isolated supplement, curcumin is generally understood to be stronger than turmeric, and is often sold as a single compound. Laboratory supplement production focuses on isolating active ingredients, and there is concern that this process may remove compounds that enhance curcumin efficacy. Some researchers question whether the supporting compounds in turmeric are necessary for…

Ingredients to support cognitive performance and mood

The nootropics industry is growing and changing, with an increasing array of products formulated for specific conditions. Elyse N. Lovett, marketing manager, Kyowa Hakko U.S.A. Inc. attributes this to growing knowledge about “the synergistic effects of ingredients and stronger health claims made when formulating with multiple ingredients.” Aging adults are most interested in preventing memory loss and…

Krill oil for heart health

The market for heart health supplements is thriving. According to Nutrition Business Journal (NBJ) data, the market for heart health ingredients has the potential to reach more than US$3 billion by 2020. With that in mind, there are many options for consumers seeking out heart health products. Omega-3s are considered a strong contender in this market. In…