U.S. Sales of Herbal Dietary Supplements Top $8 Billion, Growing 8.5% in 2017

Total consumer spending on herbal dietary supplements in the U.S. reached an estimated $8.085 billion in 2017, according to a recently published HerbalGram Herb Market Report for 2017. The report, which appeared in issue 119 of the American Botanical Council’s (ABC’s) quarterly, peer-reviewed journal HerbalGram, noted this is the first time total U.S. retail sales of herbal supplements…

Sugar reduction in sports nutrition applications

The sports nutrition market continues to see steady growth. Athletes and mainstream users, including exercisers and those leading active lifestyles, are looking for products that support their recreational and lifestyle-driven performance. Both men and women seek sports nutrition products to help improve their nutritional intake, general health, well-being, performance, and muscle growth and recovery from…

Report highlights herbal supplement market trends: CBD, turmeric, direct sales

Retail sales of herbal dietary supplements in the United States experienced its strongest growth in 15 years, according to a new report from the American Botanical Council’s (ABC)HerbalGram. The category exceeded US$8 billion in 2017, representing an increase of 8.5 percent compared to 2016. Other key findings in the report included curcumin’s strong performance in both mainstream…

Marketing products to female athletes

The female athlete/active consumer demographic is growing, giving sports nutrition companies a huge opportunity to craft new formulas dedicated specifically to women. Although women use sport-related product less than men, according to data from the Natural Marketing Institute’s (NMI) 2017 Supplements/OTC/Rx Database, “this indicates a huge opportunity to develop and market products to women,” said…

Omega-3s market outlook

Omega-3 fatty acids are essential for overall health. Mary Ann Siciliano, national sales manager, Aristra Industries Inc., said omega-3s have been found to be particularly good for heart health, joint and inflammation support, eye health, cognitive function, pregnancy and healthy child development and immune function, among other benefits. The omega-3s include the essential fatty acid…

FDA issues guidance on disclosing amount of live microbial ingredients in supplements

FDA on Thursday recognized the benefits of disclosing on labels the number of live microbials in dietary supplements—an issue of interest to marketers of probiotics. FDA stopped short of amending its labeling regulations, denying a request filed by the International Probiotics Association (IPA). However, the agency revealed plans to “exercise enforcement discretion” for companies that…