Are There Too Many Supplement Brands?

If you spend any amount of time around industry events or targeted social media pages, you have likely heard… “There are way too many brands today!” …from brand owners, brand employees, retail shop owners, and every other stakeholder in the industry. So, is there actually too many nutritional supplement brands? I mean it certainly feels…

State of the Nutraceuticals Industry for 2019

In October 2018, Nutraceuticals World conducted a survey of readers to gain insight into their perceptions and attitudes toward the state of the industry. We received responses from 142 qualified industry members working at companies that manufacture, market, or distribute finished nutraceutical products—such as dietary supplements, functional foods, or nutritional beverages—or raw nutritional ingredients for…

Ad spend in the dietary supplement category

Advertisers have spent nearly US$900 million on vitamin, mineral and supplement products over the past year, including $239 million on advertisements for vitamins and minerals and $640 million on advertisements for nutritional supplements, according to Kantar Media’s 2018 MARS Consumer Health Study. The study also reviewed digital and connectivity trends among consumers, coinciding with higher digital ad…

Bioavailability of curcumin

As an isolated supplement, curcumin is generally understood to be stronger than turmeric, and is often sold as a single compound. Laboratory supplement production focuses on isolating active ingredients, and there is concern that this process may remove compounds that enhance curcumin efficacy. Some researchers question whether the supporting compounds in turmeric are necessary for…