Brain health supplements market drivers

Cognition is top of mind for consumers. Tom Druke, director of VitaCholine brand development, Balchem Human Nutrition and Pharma, pointed to data from Natural Marketing Institute’s (NMI) 2015 Healthy Aging Study showing loss of cognitive function is the top age-related apprehension reported by respondents. Their concerns aren’t without merit. “As we age, changes in brain…

Flavor and function considerations when pumping up protein volume

Consumers increasingly are hitting the road to wellness and seeking out products high in protein to fuel their bodies before, during and after workout. Fortunately, today’s array of protein-rich sports nutrition products is in sharp contrast to yesteryear’s ready-to-mix (RTM), ready-to-drink (RTD) powders and energy bars that often fell short on flavor and taste. Brands…

Seeing suppliers as true partners is key to successful business continuity planning

A business continuity plan is essential for every company, but this is especially important for contract manufacturers that depend on outside sources for ingredients and packaging components. With the globalization of the industry, and the way the nutraceuticals industry’s supply chain works across international boundaries, and with late delivery potentially causing a halt in the…

Astaxanthin for muscle endurance and recovery

Post-workout recovery supplements replenish energy stores, promote muscle repair and reduce muscle breakdown after a demanding workout. Intense physical exercise is energy-dependent. When the muscles burn calories by oxidation, free radicals and other reactive oxygen species (ROS) are formed as a byproduct.1 Free radicals can damage muscle fibers and reduce their ability to contract.2 Moderate…

The next generation of disruption in dairy alternatives

The large, complex U.S. dairy market faces several forces that are influencing growth and challenging the status quo. One trend impacting the industry across cheese, milk and yogurt, among other categories, is the competition from plant-based alternatives. Once a nascent, niche trend driven by a narrow subset of consumers, plant-based formulations are now surging in…

Supply chain transparency: A practice of trust through legitimacy, from ‘farm to fork’

How important is supply chain transparency to supplement brands? The level of its importance determines the level of the business’ growth and success. Supply chain transparency builds trust through legitimacy across the board–trust with suppliers, employees, customers and oversight agencies. Are you transparent in the chain? Are others transparent with you? More importantly, how high…