Digestive health market flourishing
Digestive health used to be a taboo topic, but the times they are a-changin’. NMI’s 2019 Supplements/OTC/Rx Consumer Insights & Trends report revealed 46% of consumers managing digestive problems are using supplements to do so, reflecting 52% growth from 2011 to 2018. In fact, the market research firm named digestive health among 2019’s top trends. Probiotics deserve…