{"id":18958,"date":"2020-08-18T20:32:20","date_gmt":"2020-08-18T20:32:20","guid":{"rendered":"https:\/\/www.nutracapusa.com\/?p=18958"},"modified":"2022-01-16T07:18:25","modified_gmt":"2022-01-16T07:18:25","slug":"the-1-social-media-tactic-for-supplement-startup-brands","status":"publish","type":"post","link":"https:\/\/www.nutracapusa.com\/blog\/the-1-social-media-tactic-for-supplement-startup-brands\/","title":{"rendered":"The #1 Social Media Tactic for Supplement Startup Brands"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

It is almost impossible to have a successful business\ntoday without being involved with social media. The use of social networks has\nbecome a part of every successful supplement brand\u2019s marketing campaign. These\nplatforms can help to increase brand awareness, share product information, and\neven generate leads. This is especially important for startups that are\noperating with lean budgets in a crowded market.<\/p>\n\n\n\n

The problem is that most brands approach social media\nlike a one-way street. They feel that if they just start posting and talking\nabout themselves, people will be interested. And then if that doesn\u2019t work,\nthey figure they probably need to start talking about themselves even more! OK,\nhold on a minute!<\/p>\n\n\n\n

Back in the old days (72months ago) this may have worked\na little because there were only a million businesses on Facebook and Instagram\nwas still a baby. But now there are estimated to be nearly 80 million\nbusinesses on Facebook alone, and those businesses are posting more than ever\nbefore. So, with all of these businesses talking about themselves, it\u2019s become\nan extremely loud and noisy one-way street. Meanwhile, a recent study called “AudienceProject”\nby Statistica showed that only 17% of Facebook users where interested in\nfollowing brands on social media. The most popular uses were actually \u2026\u2026.\nspying on ex-lovers (just kidding)! There were three big ones that account for\nthe majority of interactions. They are as follows, in order of priority:<\/p>\n\n\n\n

  1. Socializing with friends and\nfamily<\/li>
  2. Entertainment <\/li>
  3. Get news<\/li><\/ol>\n\n\n\n

    So, what do we take from this? If you want to be\nsuccessful going forward on social media, stop focusing so much on talking\nabout yourself and start being, well\u2026\u2026\u2026… Social.<\/strong>  <\/p>\n\n\n\n

    Feedback is a Supplement Startup Brand’s Best Friend:<\/h1>\n\n\n\n

    Let\u2019s begin by making it a two-way street.\nStart making at least one post per week a question. Find out what your audience\nlikes, what their favorite things are, get to know them. Remember, people are\nmainly there to socialize with friends and family and to be entertained.\nImagine a brand that actually cares what its audience is thinking! The most\nsuccessful brands on social media act like friends, not businesses. These\nplatforms are a way to get personal while not being in-person. Because of the\ninstantaneous interaction these networks create, you have an opportunity to\ncollect feedback quickly in several different ways:<\/p>\n\n\n\n

    • Monitor the discussions and comments.<\/strong> Listen to what they are saying about your brand and use\nthe information to improve your outreach. ***Also, look at the conversations\nhappening on your competitor\u2019s pages!<\/li>
    • Respond to them.<\/strong> Answer their questions, let them\nknow you are listening to their feedback, address their concerns in real time,\nask them what they want! <\/li><\/ul>\n\n\n\n

      Responding to your customers\nand followers changes these posts from being a one-sided conversation to a\nplace where people share and have authentic interactions. It is, after all,\nSOCIAL media. <\/p>\n\n\n\n

      Use these platforms to let\npeople know a little bit about who you are, what your supplement brand is all\nabout, and why they should care. At the same time, learn about them.<\/p>\n\n\n\n

      Social Surveys 101:<\/h1>\n\n\n\n

      Social media can be a fast, free, and effective way for supplement startup brands to get valuable market\nresearch if they are looking to grow fast. Surveys are a great way to do this.\nYou can setup a survey yourself, or there are some simple apps that make it\neasy and interactive. Surveys provide all kinds of valuable insights: <\/p>\n\n\n\n

      • Identify who your followers and\ncustomers are \u2013 confirm you are connecting with your target demographic.<\/li>
      • Test out new concepts – such as\npackaging ideas or new products.<\/li>
      • Learn about how your product is\nbeing used \u2013 where are your supplements being taken, and why are they choosing\nyours. This helps you refine existing products and create new ones.<\/li>
      • Get customer testimonials \u2013 let\nyour customers share their love of your products and let that word-of-mouth\nendorsement spread to other followers.<\/li><\/ul>\n\n\n\n

        Social surveys are a great way to find out about your customers\nand followers. Find out what they like, what they want, and who they are.<\/p>\n\n\n\n

        Following Up Gets You Followers!<\/h1>\n\n\n\n

        Whether you\u2019re talking about\nFacebook, Instagram or even Tiktok, you want to grow a pool of what are called “followers”.\nPeople who have purposefully connected to your brand through that social\nchannel, essentially subscribing to see your future content. There are a few\nways to do this. You could buy them \u2013 there are lists and services that help\nyou do that, but this can lead to problems. For instance, if you’re hitting the\nfeeds of unengaged followers that don’t fit your target demographic, they won’t\nbe followers for long. This is where you need to focus on QUALITY over\nQUANTITY<\/strong>. You want quality followers who are interested in your products,\nearning them organically through your engagement.  So, post content people like or want to share,\nencourage conversations about your products, ask questions about how they are\nbeing used, and learn about your customers and what they are looking for. Also,\n(pro tip) Facebook has a feature that allows you to send “follow invites”\nto anyone who has commented or liked your posts. So again, back to the theme of\nthis article, if you are having conversations, you are going to drive comments\nand posts which can then be converted to followers.<\/p>\n\n\n\n

        So, what\u2019s the #1 social media tactic for startup\nsupplement brands?<\/strong> Answer: Be Social!<\/strong> <\/p>\n\n\n\n

        Encourage conversations, engagement, and\nsharing by acting more like a friend than a brand. By doing this, social media\ncan help your supplement startup to reach more people, make real-time\nconnections with them and use that engagement to help you stand out in a\ncrowded market.   <\/p>\n\n\n\n

        Speaking of engagement, what did you\nthink? If this article was helpful, please share on social and tag us – we\u2019ll\ntake that as a signal that you want more!<\/em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

        It is almost impossible to have a successful business today without being involved with social media. The use of social networks has become a part of every successful supplement brand\u2019s marketing campaign. These platforms can help to increase brand awareness, share product information, and even generate leads. This is especially important for startups that are…<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[20],"tags":[],"_links":{"self":[{"href":"https:\/\/www.nutracapusa.com\/wp-json\/wp\/v2\/posts\/18958"}],"collection":[{"href":"https:\/\/www.nutracapusa.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nutracapusa.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nutracapusa.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nutracapusa.com\/wp-json\/wp\/v2\/comments?post=18958"}],"version-history":[{"count":1,"href":"https:\/\/www.nutracapusa.com\/wp-json\/wp\/v2\/posts\/18958\/revisions"}],"predecessor-version":[{"id":20092,"href":"https:\/\/www.nutracapusa.com\/wp-json\/wp\/v2\/posts\/18958\/revisions\/20092"}],"wp:attachment":[{"href":"https:\/\/www.nutracapusa.com\/wp-json\/wp\/v2\/media?parent=18958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nutracapusa.com\/wp-json\/wp\/v2\/categories?post=18958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nutracapusa.com\/wp-json\/wp\/v2\/tags?post=18958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}