{"id":18951,"date":"2020-08-06T15:00:42","date_gmt":"2020-08-06T15:00:42","guid":{"rendered":"https:\/\/www.nutracapusa.com\/?p=18951"},"modified":"2022-01-16T07:18:39","modified_gmt":"2022-01-16T07:18:39","slug":"why-use-trademarked-ingredients-in-private-label-supplements","status":"publish","type":"post","link":"https:\/\/www.nutracapusa.com\/blog\/why-use-trademarked-ingredients-in-private-label-supplements\/","title":{"rendered":"Why Use Trademarked Ingredients in Private Label Supplements?"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.nutracapusa.com\/wp-content\/uploads\/2020\/08\/Trademarked-ingredients-Give-your-products-an-edge-1024x576.png\" alt=\"\" class=\"wp-image-18952\" title=\"\"><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.fda.gov\/news-events\/press-announcements\/statement-fda-commissioner-scott-gottlieb-md-agencys-new-efforts-strengthen-regulation-dietary\" target=\"_blank\" rel=\"noopener\"><strong>Three out of every four<\/strong><\/a>&nbsp;Americans consume a dietary supplement of some kind\nevery day. Unfortunately, most consumers lack a solid understanding of the many\ndifferent supplement ingredients &#8211; how they work, what forms are best absorbed,\nor optimal dosage. This is where the inclusion of a trademarked ingredient can\nbe helpful. <\/p>\n\n\n\n<p>What are trademarked supplement ingredients?<\/p>\n\n\n\n<p>When scanning the label of a supplement ingredient panel,\nyou might notice at least one branded ingredient is listed. This would be the Capitalized\ningredient, often in bold, and accompanied by either a \u2122 or\n\u00ae symbol. Branded ingredients are also sometimes also called <em>trademarked <\/em>ingredients, which\nare ingredients registered with the US Patent and Trademark Office.&nbsp; These ingredients typically have some clinical\nresearch in support of their safety and effectiveness. <\/p>\n\n\n\n<p>The key benefits of trademarked\ningredients are:<\/p>\n\n\n\n<ul><li>They use high-standard research, often double-blind methods (which limit any biases or manipulation of the data).<\/li><li>They have vigorous testing protocols to make sure the quality of the product is to the highest standard. <\/li><li>They are guaranteed to be &#8220;clean&#8221;, free from harmful substances or contaminants. <\/li><li>The manufacturing of these ingredients has been conducted under strict conditions to ensure their quality and viability remain intact throughout the process. <\/li><li>Most ingredient research and studies have been done on the patented ingredients, rather than the generic ones, ensuring the product using the patented ingredient has been shown to provide the stated benefits.<\/li><\/ul>\n\n\n\n<p>Why you might use trademarked ingredients in your private\nlabel brand:<\/p>\n\n\n\n<p>Including a trademarked ingredient in your\nprivate label supplement is a great way to increase both the actual and\nperceived quality of your product. These specialized, branded ingredients can\noffer your customers some assurance that the products are well formulated and so\nthey can count on getting the health benefits they are after.<\/p>\n\n\n\n<p>Take curcumin, for example. &nbsp;In the past several years there has been an explosion of curcumin products on the market \u2013 both trademarked and generic. Curcumin is a polyphenol known for its anti-inflammatory properties and is good for overall health. While the health benefits of curcumin are now widely known, what many people don&#8217;t realize is that curcumin is not well-absorbed by the body. So, scientists got to work and there are now several branded curcumin ingredients on the market that have research supporting their bio-availability.<\/p>\n\n\n\n<p>How to leverage trademarked ingredients in\nyour supplement marketing:<\/p>\n\n\n\n<p>The dietary supplement\nindustry is forever battling the age-old &#8220;snake oil&#8221; stereotype. For\nthe large percentage of Americans buying dietary supplements who have no idea\nwhat they&#8217;re buying, a trademarked ingredient can be everyone&#8217;s best friend.\nSupplement companies that source ingredients primarily based upon price run the\nrisk of having those ingredients be less potent and therefore less\neffective.&nbsp; This can destroy a brand over\ntime. On the other hand, companies that use branded\/trademarked ingredients\nbacked by science have something specific to reference when they are talking\nabout quality and efficacy \u2013 the two most important elements in building a\ntrusted brand.<\/p>\n\n\n\n<p><strong>Tell a story<\/strong> \u2013Often there is a great creation story\nyou can share. One example that comes to mind is a collagen product called\nUC-II\u00ae. A Rheumatologist working with Harvard and Beth Israel in Boston had a\ndaughter who was severely crippled with rheumatoid arthritis. In an effort to\nhelp his daughter, Dr. David Trentham began working with different collagen\nproducts to find one that could help her. The result was UC-II\u00ae, an undenatured type-II collagen product that works with the autoimmune\nresponse in RA sufferers. (His daughter did eventually end up gaining a\nsignificant amount of her mobility back.)<\/p>\n\n\n\n<p><strong>Team-up in your efforts \u2013 <\/strong>The manufacturer of the trademarked\ningredient will be doing their own marketing and promotional activities. It\nwould make sense for you to tie into these and double your impact to help build\ngreater awareness of the ingredient. Perhaps they want finished products to\ndisplay that feature their branded ingredient \u2013 offer yours and get the free\npromotion!<\/p>\n\n\n\n<p><strong>Leverage the research<\/strong> \u2013 Probably the best way to communicate\nthe excellence of your product is to use the research that has already been\ndone for you. The science behind the branded ingredient you choose will have\nhead-to-head comparisons with the generic versions, possibly even with other\nbranded versions. There will be hard data demonstrating efficacy at a specific\ndose, which you\u2019re less likely to find with untested generic ingredients coming\nfrom unknown supplier sources \u2013 but that&#8217;s another story.<\/p>\n\n\n\n<p>You can absolutely create a\nprivate label supplement that is safe, effective, and high quality without\nincluding a trademarked ingredient, but including one or two of them can make\nit easier for you to communicate the advantages of your product to your\ncustomer. These branded ingredients offer visible research showing their safety\nand effectiveness, which ultimately serves to support the finished product and\nhelp it stand out as being transparent, trustworthy and of high value. <em>If you want to learn more about trademarked ingredients or you would\nlike to explore including them in your product, shoot us an email or message us\non social. We would love to hear your thoughts and comments!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Three out of every four&nbsp;Americans consume a dietary supplement of some kind every day. Unfortunately, most consumers lack a solid understanding of the many different supplement ingredients &#8211; how they work, what forms are best absorbed, or optimal dosage. This is where the inclusion of a trademarked ingredient can be helpful. What are trademarked supplement&hellip;<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[20],"tags":[],"_links":{"self":[{"href":"https:\/\/www.nutracapusa.com\/wp-json\/wp\/v2\/posts\/18951"}],"collection":[{"href":"https:\/\/www.nutracapusa.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nutracapusa.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nutracapusa.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nutracapusa.com\/wp-json\/wp\/v2\/comments?post=18951"}],"version-history":[{"count":1,"href":"https:\/\/www.nutracapusa.com\/wp-json\/wp\/v2\/posts\/18951\/revisions"}],"predecessor-version":[{"id":20093,"href":"https:\/\/www.nutracapusa.com\/wp-json\/wp\/v2\/posts\/18951\/revisions\/20093"}],"wp:attachment":[{"href":"https:\/\/www.nutracapusa.com\/wp-json\/wp\/v2\/media?parent=18951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nutracapusa.com\/wp-json\/wp\/v2\/categories?post=18951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nutracapusa.com\/wp-json\/wp\/v2\/tags?post=18951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}