{"id":18868,"date":"2020-07-24T20:15:15","date_gmt":"2020-07-24T20:15:15","guid":{"rendered":"https:\/\/www.nutracapusa.com\/?p=18868"},"modified":"2023-11-09T19:56:22","modified_gmt":"2023-11-09T19:56:22","slug":"stock-products-vs-custom-formulations-picking-the-right-private-label-path-2","status":"publish","type":"post","link":"https:\/\/www.nutracapusa.com\/blog\/stock-products-vs-custom-formulations-picking-the-right-private-label-path-2\/","title":{"rendered":"Stock Products vs Custom Formulations: Picking the Right Private Label Path"},"content":{"rendered":"

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It’s a hot summer day, and it’s time for an ice-cold beer. The big question\u2026\u2026.do you go for that standard domestic, or are you craving something bolder and more complex like that micro-brew? One is basic, and you know exactly what you\u2019re getting. The other is a little bit of a mystery but may blow your socks off and become your new favorite!<\/p>\r\n\r\n

Just like backyard refreshment, it\u2019s nice to have options when it comes to your vitamin supplement line.\u00a0 But in a world flooded with \u201cbasic\u201d vitamins and supplements, wouldn\u2019t it be better to blow peoples\u2019 socks off?\u00a0 It\u2019s not as hard as you might think.\u00a0 Here\u2019s a quick five minute summary to help you get started\u2026\u2026..<\/p>\r\n\r\n

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The Stock Private Label Option:<\/h1>\r\n\r\n

A stock formulation is a product that is already formulated and, in most cases, it may also be bottled.\u00a0 It\u2019s just sitting on the shelf of a manufacturer waiting for a label so that it can be shipped.\u00a0 And while that may have been an easy way to start a supplement line 20 years ago, times have changed.\u00a0 Nowadays it\u2019s almost impossible to break through in a crowded market unless you differentiate your product.\u00a0 So, while a stock formulation might be a short-term option if you\u2019re just trying to fill gaps in an already established product line, the reality is that you no longer need to settle.\u00a0 Over the years, we\u2019ve worked with thousands of companies who wanted to have the speed and low cost-of-entry of private label, but in a custom product format.\u00a0 It wasn\u2019t easy, but after years of building and refining our processes, we\u2019ve been able to do just that.\u00a0 Read on!<\/p>\r\n\r\n

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Custom Supplement Formulations Rule in a Competitive Market:<\/h1>\r\n\r\n

The dietary supplement world is highly competitive.\u00a0 That\u2019s why customization capabilities in formulation, flavoring and packaging design are all so critical.\u00a0 And finding a partner who has all three of these competencies in one place is not easy. \u00a0<\/strong><\/p>\r\n\r\n

If you go down the customization route, consider every facet of your product. For instance, there are a lot of chocolate and vanilla protein powders on the market.\u00a0 Sometimes just creating a unique flavor is a simple way to customize.<\/strong> \u00a0In many instances, you can even take an existing flavor and put a twist on it for a big boost in sales.\u00a0 You see this trick from the big food companies all of the time.\u00a0 As an example, take a standard chocolate flavor and twist it to chocolate caramel.\u00a0 It\u2019s not a huge change from a formulation standpoint, but sometimes it\u2019s all you need to stand out.<\/p>\r\n\r\n

Packaging is another area where you can add a level of customization.\u00a0 Especially in a category where a lot of the packaging looks the same.\u00a0 Similar bottle shapes, similar colors, similar visual elements.\u00a0\u00a0 Here is some interesting research about color<\/a> that may inspire some strategies to grab your customer’s attention.<\/p>\r\n\r\n

Finally, customized formulation is also a really great way to target your customer. Look at your competition, identify opportunities to offer more, think about how your customer measures value. In a category where it\u2019s all about function and performance, being the first to use a new ingredient\u2026\u2026or the first to use it in efficacious doses, can cause a brand\u2019s awareness to explode.\u00a0 That\u2019s because the high-enthusiast \u201cinfluencer\u201d consumers are typically the ones who know the most about ingredients and can drive word-of-mouth about your brand.<\/p>\r\n\r\n

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Why Settle for Stock Formulations When We Can Make Custom Just as Easy:<\/h1>\r\n\r\n

Just like our backyard cooler during the hot summer heat, having a few different options at your disposal is always a good thing.\u00a0 But just know that you no longer have to limit yourself because of timing or budget.\u00a0 At Nutracap Labs, we can make vitamin supplement custom manufacturing this easy:<\/p>\r\n\r\n

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  1. 288 piece minimum order quantity<\/strong>.\u00a0 Low minimum orders will reduce the amount of money (and risk) you have tied up in a new item launch.<\/li>\r\n
  2. Fast turnaround time<\/strong>.\u00a0 Because we partner with you on the formulation and design, there are no \u201csurprises\u201d when it comes time to produce.\u00a0 In just five weeks from the time we receive your printed labels, you\u2019re in business.<\/li>\r\n
  3. Inhouse design and sample production<\/strong>.\u00a0 We can produce pre-market samples which gives our branded customers the ability to create media content and start showing the product to retail buyers before they\u2019ve created a full production run!<\/li>\r\n<\/ol>\r\n\r\n

    There you go\u2026\u2026. no barriers, no big hurdles.\u00a0 If you\u2019ve been thinking about a custom formulation protein powder or supplement or you\u2019re trying to figure out how to launch a brand in the dietary supplement industry quickly, let us know \u2013 Nutracap Labs can help you with both!<\/em><\/p>\r\n\r\n

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    [vc_row][vc_column][vc_column_text] It’s a hot summer day, and it’s time for an ice-cold beer. The big question\u2026\u2026.do you go for that standard domestic, or are you craving something bolder and more complex like that micro-brew? One is basic, and you know exactly what you\u2019re getting. The other is a little bit of a mystery but may…<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[21],"tags":[],"_links":{"self":[{"href":"https:\/\/www.nutracapusa.com\/wp-json\/wp\/v2\/posts\/18868"}],"collection":[{"href":"https:\/\/www.nutracapusa.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nutracapusa.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nutracapusa.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nutracapusa.com\/wp-json\/wp\/v2\/comments?post=18868"}],"version-history":[{"count":2,"href":"https:\/\/www.nutracapusa.com\/wp-json\/wp\/v2\/posts\/18868\/revisions"}],"predecessor-version":[{"id":21798,"href":"https:\/\/www.nutracapusa.com\/wp-json\/wp\/v2\/posts\/18868\/revisions\/21798"}],"wp:attachment":[{"href":"https:\/\/www.nutracapusa.com\/wp-json\/wp\/v2\/media?parent=18868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nutracapusa.com\/wp-json\/wp\/v2\/categories?post=18868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nutracapusa.com\/wp-json\/wp\/v2\/tags?post=18868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}