{"id":18833,"date":"2020-07-13T19:56:27","date_gmt":"2020-07-13T19:56:27","guid":{"rendered":"https:\/\/www.nutracapusa.com\/?p=18833"},"modified":"2022-01-16T07:20:19","modified_gmt":"2022-01-16T07:20:19","slug":"top-private-label-supplement-trends-for-2020","status":"publish","type":"post","link":"https:\/\/www.nutracapusa.com\/blog\/top-private-label-supplement-trends-for-2020\/","title":{"rendered":"Top Private Label Supplement Trends for 2020"},"content":{"rendered":"\n
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In the Dietary Supplement market of 2020, COVID-19 will undoubtedly be remembered as a major driving force that brought more attention (and sales) than ever before as Americans became motivated to bolster their health and wellness.  In the world of private label supplements, we\u2019re seeing a number of important trends this year that include: custom formulations, innovative new flavor profiles, and health-specific targeting.  In this article, we\u2019re going to break each of them down for you and give you some actionable insights.<\/p>\n\n\n\n

Custom Supplement Formulations        <\/h1>\n\n\n\n

We\u2019ve all been to the store or shopped online only to find an ocean of products that all seem to look very similar. Then suddenly, one product breaks through the clutter. It might be one additional feature, or an added benefit that you weren’t even looking for, but it’s caught your eye.  Sometimes a little bit of extra homework or attention to detail on the part of the brand is all that it takes to win big. Having the right manufacturer who understands those details and can steer you quickly in the right direction can be a complete game-changer.<\/p>\n\n\n\n

To stand out in today’s dietary supplement industry, there are two main options available for those looking to create their own brand \u2013 private labeling and contract manufacturing.<\/p>\n\n\n\n

Sometimes, the goal is to enter the market in the fastest and easiest way.  In this case, Private Labeling (or White Labeling) is the obvious choice. This is the simplest way to quickly get a vitamin supplement product on the market. It is a great option for someone just starting a supplement company, or for established companies looking to quickly capture market share in an existing product category.<\/p>\n\n\n\n

A private label program will have a selection of “off-the-shelf” products for you to choose from. These are products that have already been formulated, manufactured, and packaged.  All they need is a label with your own brand name.<\/p>\n\n\n\n

This option enables speed to market while maintaining low inventory levels in order to see what resonates with your client base before committing to a much larger purchase. Private labeling vitamin supplements will also take care of the more complicated facets of a new product launch, such as assigning the product a UPC code or the creation of an FDA-compliant label.<\/p>\n\n\n\n

The FDA regulates (or oversees) the labeling of all dietary supplements in the US. There are a lot of requirements as to what must be included on the label of a supplement, and a lot of rules as to what cannot be said. Mistakes in either of these areas can at best result in a costly relabeling process, but at worst may result in FDA enforcement action, which could tarnish your company’s reputation and negatively impact your business.<\/p>\n\n\n\n

Sometimes, however, a pre-existing supplement formulation just isn\u2019t enough to breakthrough in a highly competitive market. This is where custom Contract Manufacturing comes in.  As the name implies, custom Contract Manufacturing of supplements is the process of contracting with a manufacturer to create your own unique, custom formulation.<\/p>\n\n\n\n

Perhaps you\u2019ve done your homework and come up with a blend of ingredients that will give people the performance edge they\u2019re looking for to boost energy, lose weight, or build muscle, and now you feel it is time to share your special formula with the world.<\/p>\n\n\n\n

If you\u2019re going to venture into the exciting world of custom formulations, here are some critical elements that you\u2019ll want to consider in your planning:<\/p>\n\n\n\n