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U.S. Sales of Herbal Dietary Supplements Top $8 Billion, Growing 8.5% in 2017

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Total consumer spending on herbal dietary supplements in the U.S. reached an estimated $8.085 billion in 2017, according to a recently published HerbalGram Herb Market Report for 2017. The report, which appeared in issue 119 of the American Botanical Council’s (ABC’s) quarterly, peer-reviewed journal HerbalGram, noted this is the first time total U.S. retail sales of herbal supplements have surpassed $8 billion. In addition, the 8.5% increase in total sales from 2016 is the strongest growth for these products in more than 15 years.

ABC’s annual market report for herbal supplement sales is based on U.S. retail sales data from the Chicago, IL-based market research firms SPINS and IRI, as well as Nutrition Business Journal (NBJ), Boulder, CO. The report covers only retail sales of herbal dietary supplements and does not reflect the sales of most herbal teas, botanical ingredients used in cosmetics, or government-approved herbal drug ingredients in over-the-counter medicines.

The report was authored by Tyler Smith, managing editor of HerbalGram; Kimberly Kawa and Veronica Eckl, retail reporting analyst and associate data product manager, respectively, at SPINS; Claire Morton, senior industry analyst at NBJ; and Ryan Stredney, public relations and marketing specialist at IRI.

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