Flavor and function considerations when pumping up protein volume

Consumers increasingly are hitting the road to wellness and seeking out products high in protein to fuel their bodies before, during and after workout. Fortunately, today’s array of protein-rich sports nutrition products is in sharp contrast to yesteryear’s ready-to-mix (RTM), ready-to-drink (RTD) powders and energy bars that often fell short on flavor and taste. Brands…

Body boosting ingredients for the serious athlete

Branched chain amino acids (BCAAs) are incredibly popular with hardcore athletes and body builders. BCAAs include leucine, isoleucine and valine, which are essential amino acids that humans only get from food and beverage because the body doesn’t make them on its own. Among the benefits of BCAA products  are stimulation of muscle protein synthesis (MPS), prevention…

Powders dominate key sports nutrition categories

Powder-based formulas are all over the lists of best-selling sports nutrition products at top retailers including Amazon, Walmart and Bodybuilding.com. Powder products dominate certain categories more than others. For instance, Amazon’s protein, pre-workout and post-workout/recovery categories are mostly owned by powder products, specifically ready-to-mix (RTM) formulas. Mixable powders more popular in sports nutrition compared to…