Product Promotion in Times of Epidemic

UPDATE, March 16, 2020: Things are moving very quickly throughout the industry and the economy at large. As of press time, several retail chains have suspended in-store sampling, and it is foreseeable that more will follow suit. This has obviously been very traumatic to the entire promotional industry, and many important details remain to be seen.…

Measuring curcumin absorption

In Natural Product INSIDER‘s article, “Curcumin’s popularity ups and downs,” Chase Shryoc noted that the supplement industry can better market the bioavailability of enhanced absorption curcumin products. He observed that comparing “X” times bioavailability of one product as opposed to “X + 1” times for other products is “confusing and meaningless to consumers.” He further noted…

Bioavailability of curcumin

As an isolated supplement, curcumin is generally understood to be stronger than turmeric, and is often sold as a single compound. Laboratory supplement production focuses on isolating active ingredients, and there is concern that this process may remove compounds that enhance curcumin efficacy. Some researchers question whether the supporting compounds in turmeric are necessary for…