In October 2018, Nutraceuticals World conducted a survey of readers to gain insight into their perceptions and attitudes toward the state of the industry. We received responses from 142 qualified industry members working at companies that manufacture, market, or distribute finished nutraceutical products—such as dietary supplements, functional foods, or nutritional beverages—or raw nutritional ingredients for inclusion in finished consumer products. The charts and graphics that follow illustrate results.
Overall, confidence in the future of the nutraceuticals market was high; 85% of respondents said they are “very” confident in the future, and another 14% said they are “somewhat” confident. Compared to last year, 60% of respondents are more confident this year and only 12% are less confident.
Among the biggest concerns were regulations (65%), negative or misleading news about the industry (55%), and quality issues (43%). Also of note, 69% of respondents indicated their company is interested in implementing or planning to incorporate clinical research into their business plans. Another 52% cited “increased transparency,” and 51% said delivery/dosage technologies.