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Report highlights herbal supplement market trends: CBD, turmeric, direct sales

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Retail sales of herbal dietary supplements in the United States experienced its strongest growth in 15 years, according to a new report from the American Botanical Council’s (ABC)HerbalGram. The category exceeded US$8 billion in 2017, representing an increase of 8.5 percent compared to 2016. Other key findings in the report included curcumin’s strong performance in both mainstream and natural channels, a strong increase in direct sales of herbal supplements, and cannabidiol’s (CBD) position among the 40 top-selling herbal supplements in the U.S. natural channel.

The report relied on data from Nutrition Business Journal (NBJ), as well as data developed via a collaboration between market research firms SPINS and IRI.

Both SPINS/IRI and NBJ data pointed to increased sales in the mainstream channel. NBJ’s mass-market retail channel sales totaled an estimated $1.45 billion in 2017 (an 8.4 percent increase compared to 2016), compared to a total of $925.93 million for mainstream multi-outlet retail sales of herbal dietary supplements (a 0.69 percent increase compared to 2016), as indicated by IRI/SPINS data. Unlike IRI/SPINS, NBJ’s mass-market channel analysis includes convenience stores.

In the natural channel, NBJ indicated herbal supplement sales achieved $2.62 billion in 2017 (a 4.7 percent increase), while IRI/SPINS data indicated sales of $405.15 million (an 8.9 percent increase). NBJ analysis of the natural channel includes estimated sales from Whole Foods Market, which are not included in IRI/SPINS data.

Strongest sales growth, however, was attributed to direct sale of herbal supplements, which totaled $4.012 billion in 2017, an 11.2 percent increase compared to 2016, according to NBJ.

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NutraCap Labs’ mission is to provide our customers with the highest quality products and an industry-best customer service experience. Based in Atlanta, GA, NutraCap Labs is a manufacturer of Nutraceuticals/Dietary Supplements and we are experiencing explosive growth. As a GMP compliant and an FDA registered company, we specialize in encapsulation manufacturing, sports nutrition and raw health powders, product formulation, brand design and distribution. Private Label manufacturing is the fastest growing sector of our business and our biggest strength due to the relationships we have built with our customers.

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At Nutracap Labs we aim to lower what has always been a high barrier to entry into the dietary supplement industry. Our minimums start at 144 units per product and allows lower risk for two categories of customer. 1. Those who may be working with limited capital and cannot tolerate much risk. 2. Those who have the capital but are interested in testing the market before they scale their business

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