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Prebiotics: The new gut health nutrient driving product innovation

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Gut health and probiotics have been all the rage over the past few years, with copious amounts of new food and beverage products coming onto the market positioning themselves based on their probiotic benefits.

There is, however, a missing link to the gut health puzzle—prebiotics, the fuel for the live probiotics that are already naturally inside the human body, that only in recent months have begun to gain the attention they so rightly deserve.

With science continuing to build in the field of gut health, and the essential roll prebiotics play in ensuring gut bacteria can thrive, it should come as no surprise that the global prebiotic market is projected to grow at a compound annual growth rate (CAGR) of 10.4 percent, reaching US$7.37 billion by 2023, according to ResearchAndMarkets.com.

With prebiotics coming in many forms, such as various prebiotic fibers or resistant starches, as well as more emerging science showing the prebiotic potential of various polyphenolic compounds, it’s important to explore which products are naturally rich in prebiotics, what products have been specifically formulated to promote a prebiotic benefit and which direction product innovation is moving in the prebiotic space.

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