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Personalized nutrition for the supplement industry

Personalized nutrition for the supplement industry

Personalized nutrition is the future. Currently, the model for pharmaceutical companies is treatment that will work for most patients, while modern wellness is moving toward a model that determines if a treatment works for an individual patient. Personalized nutrition equips consumers with the knowledge and power to make choices about desired actions as it relates to customized individual health and wellness; the making of “the citizen doctor.”

Major disruptors exist in every industry. Firms such as Uber, Spotify and AirBnB have turned age-old industries on their heads. We should expect the same in the health space. However, the health industry faces unique challenges. For one, the market is highly regulated, making it slow to change. Second, the lack of shared data hinders growth. Third, quality assurance (QA) is key. These roadblocks to progress are set to ensure the highest level of care and privacy for consumers.

This empowerment to the patient is now occurring because consumers can analyze their DNA at a reasonable cost, which was unheard of a few years ago. The tools of personalized nutrition can be evaluated in five major areas that can be innovated using data:

  • Gene sequencing
  • Brain mapping
  • Vitals tracking
  • Big data
  • Genetic customization

These tools rely on the advancement of technology and the complexity of computers to lead the charge. On the surface, taking this approach to developing new ingredients is costly and time consuming. However, it quickly becomes clear that personalized nutrition is not only better for consumers, but is also great for nutrition brands’ returns on investments (ROIs). Personalized nutrition allows patients to be treated to their own specifications, rather than in a generalized way, which may not be effective. Imagine being able to use exactly the right amount of a nutrient, and thereby reducing the amount of waste and ensuring efficacy.

An example is with curcuminoid as a personalized supplement. First, one’s personal situation is analyzed. Then, genome sequencing adds additional information. DNA-based variations in the genes or enzymes impact different consumers in a variety of ways. Knowing ahead of time if a patient will have an adverse reaction to treatment allows doctors and consumers to make a better-informed decision on the optimal dose or treatment. The curcuminoid is analyzed using rapid separation liquid chromatography (RSLC) technology, and other fingerprinting technology. This step is key. Rather than assuming each each plant is perfectly uniform, it assumes imperfections are in the system. This testing allows for quality control (QC) at the end product, not at the origin. The end game is efficient and cost-efficacy. Both the consumer and the supplier will see the upside of this.

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NutraCap Labs

About NutraCap Labs

OUR MISSION:
NutraCap Labs’ mission is to provide our customers with the highest quality products and an industry-best customer service experience. Based in Atlanta, GA, NutraCap Labs is a manufacturer of Nutraceuticals/Dietary Supplements and we are experiencing explosive growth. As a GMP compliant and an FDA registered company, we specialize in encapsulation manufacturing, sports nutrition and raw health powders, product formulation, brand design and distribution. Private Label manufacturing is the fastest growing sector of our business and our biggest strength due to the relationships we have built with our customers.

OUR GOAL:
Our goal at NutraCap Labs is to partner with our customers to create the best products possible through custom formulation, in-house label design and other services that we offer. Additionally, through our sister company, Active Sports Distribution, we market and sell some of the health and fitness industry’s most popular supplements to retail stores worldwide. With the Nutraceutical industry approaching $85 billion annually, we are excited to become a leader in this arena. Our experienced management team is committed to bringing ethics and professionalism to the forefront of the industry.

At Nutracap Labs we aim to lower what has always been a high barrier to entry into the dietary supplement industry. Our minimums start at 144 units per product and allows lower risk for two categories of customer. 1. Those who may be working with limited capital and cannot tolerate much risk. 2. Those who have the capital but are interested in testing the market before they scale their business
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