Call Us Toll Free (800) 688-5956

Are There Too Many Supplement Brands?

1_ozQbpuLdyWEAGL7oO3K2Bg

If you spend any amount of time around industry events or targeted social media pages, you have likely heard…

“There are way too many brands today!”

…from brand owners, brand employees, retail shop owners, and every other stakeholder in the industry.

So, is there actually too many nutritional supplement brands?

I mean it certainly feels like it. Regardless if you are a stakeholder that looks at the industry from a science or marketing side, they both have been infiltrated by this proliferation in brand creation in the last 5 years. This has been caused by low barriers of entry in both national distribution (direct to consumer and Amazon) and national marketing (social media). This causes a slew of competition that creates noise and spikes different market economics.

Feel is one thing but what about the facts. Lets look at the economics definition of market saturation.

Market saturation is when sales of a product (or service) has reached the point that customer needs have been met. The term implies a situation in which sales growth is unlikely.

Read The Full Article HERE

Related Post

NutraCap Labs

About NutraCap Labs

OUR MISSION:
NutraCap Labs’ mission is to provide our customers with the highest quality products and an industry-best customer service experience. Based in Atlanta, GA, NutraCap Labs is a manufacturer of Nutraceuticals/Dietary Supplements and we are experiencing explosive growth. As a GMP compliant and an FDA registered company, we specialize in encapsulation manufacturing, sports nutrition and raw health powders, product formulation, brand design and distribution. Private Label manufacturing is the fastest growing sector of our business and our biggest strength due to the relationships we have built with our customers.

OUR GOAL:
Our goal at NutraCap Labs is to partner with our customers to create the best products possible through custom formulation, in-house label design and other services that we offer. Additionally, through our sister company, Active Sports Distribution, we market and sell some of the health and fitness industry’s most popular supplements to retail stores worldwide. With the Nutraceutical industry approaching $85 billion annually, we are excited to become a leader in this arena. Our experienced management team is committed to bringing ethics and professionalism to the forefront of the industry.

At Nutracap Labs we aim to lower what has always been a high barrier to entry into the dietary supplement industry. Our minimums start at 144 units per product and allows lower risk for two categories of customer. 1. Those who may be working with limited capital and cannot tolerate much risk. 2. Those who have the capital but are interested in testing the market before they scale their business

No Comments

Leave a Comment

dcl-made-in-usa
dcl-fda
dcl-gmp-certified
Nutracap-Organic-Seal
Nutracap-asi
halal

For more information call (800) 688-5956 or Contact Us for a Free Quote!

For a Free, NO HASSLE Consultation or Quote: Simply fill out the form below and Click Send. One of our friendly staff will reply to you promptly. Thank you!