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Joint Health Supplements: Steadily, flexibly forward

Joint Health Steadily flexibly forward

As the global joint health market grows a steady 7 percent over the next three years, the category’s staple dietary ingredients and products are giving way to a fresh wave of botanicals and specialty compounds, bringing researched joint and inflammation management to a wider, active audience than those with aging bodies.

Beyond Relief. “Consumers want products that improve their health, not products that mask their symptoms,” explained Tim Hammond, vice president of sales and marketing, Bergstrom Nutrition. In fact, as joint health and function is something consumers want to preserve over a lifetime, they are looking for customized joint health solutions that are safe for long-term use. For many, this means a small, daily supplement dose—but for others, including the younger generations, alternative delivery formats are the way to joint regimen compliance in busy lives.

Herbs on the Rise. Persistent local inflammation is a recognized key driver of wear and tear joint problems, including osteoarthritis (OA). Inflammation is typically a short-term consequence of activities, but chronic or persistent inflammation can have a lasting damaging effect on joints. Turmeric has reached superfood status and is on the rise in joint health, owing largely to its primary anti-inflammatory constituent curcumin. Additional botanical ingredients offering anti-inflammatory and other joint-related researched benefits include ashwagandha, ginger, Boswellia serrataTerminalia chebulaBacopa monnieri and Kaempferia galangal, which has the cool nickname of “resurrection lily.”

Animals to the Rescue. Despite the growing use of botanicals for inflammation and oxidative stress control, joint health still relies heavily on supplying naturally occurring compounds found in cartilage and synovial fluid, which are commonly derived from animal sources. A popular trademark in this category involves collagen, a critical cartilage component. Research has shown undenatured collagen from chicken and collagen peptide ingredients derived from animal skin and bones deliver key amino acids crucial to improving the structure and function of cartilage and connective tissues, including inflammation management. Also, glucosaminoglycans (GAGs) and other compounds found in healthy cartilage are commonly supplemented through popular ingredients like glucosamine and chondroitin from shellfish, but eggshell membrane has emerged as an alternative animal source that also delivers keratin and collagen, as well as anti-inflammatory compounds.

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About NutraCap Labs

OUR MISSION:
NutraCap Labs’ mission is to provide our customers with the highest quality products and an industry-best customer service experience. Based in Atlanta, GA, NutraCap Labs is a manufacturer of Nutraceuticals/Dietary Supplements and we are experiencing explosive growth. As a GMP compliant and an FDA registered company, we specialize in encapsulation manufacturing, sports nutrition and raw health powders, product formulation, brand design and distribution. Private Label manufacturing is the fastest growing sector of our business and our biggest strength due to the relationships we have built with our customers.

OUR GOAL:
Our goal at NutraCap Labs is to partner with our customers to create the best products possible through custom formulation, in-house label design and other services that we offer. Additionally, through our sister company, Active Sports Distribution, we market and sell some of the health and fitness industry’s most popular supplements to retail stores worldwide. With the Nutraceutical industry approaching $85 billion annually, we are excited to become a leader in this arena. Our experienced management team is committed to bringing ethics and professionalism to the forefront of the industry.

At Nutracap Labs we aim to lower what has always been a high barrier to entry into the dietary supplement industry. Our minimums start at 144 units per product and allows lower risk for two categories of customer. 1. Those who may be working with limited capital and cannot tolerate much risk. 2. Those who have the capital but are interested in testing the market before they scale their business

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