Designing custom supplement formulas is a great way to market and sell innovative products that your competitors do not have. If there’s a void in the market that needs to be filled and if you fully understand what your customers want and need from a supplement company, then specially-made products are a great option for you.
Furthermore, you can also bring to market unique and creative products that can will not only set yourself apart from the competition but will also allow you to try out ingredient and flavor combinations that haven’t been done before.
Designing Custom Supplement Formulas
Step 1: Identify the Type of Supplement You Will Make
Let’s start with the obvious—you need to know the type of supplement you will make before creating a specialized formula. Some examples include weight loss supplements, vitamins, pre-workout supplements, or post-workout supplements.
Step 2: Decide on the Ingredients You Will Use
This may require a certain level of understanding of ingredients that you will incorporate into your custom supplement formula. It’s generally up to you to decide what you will use to make your product stand out in the market.
When deciding on ingredients for your custom supplement formula, it’s a good idea to find out which ingredients are trending. But don’t forget to make sure that you have plenty of research to back up the effectiveness of the ingredients you will use.
Step 3: Determine the Ingredients You Will Use
High quality and powerful supplements use the optimal amount of ingredients per serving. Found out the ideal dosage used for a particular ingredient to prevent unwanted side effects that may be caused by using too much of one ingredient per serving.
Step 4: Identify the Form of Supplement You Will Use
Nutritional supplements come in various forms including capsules, tablets powders, gel caps, and liquids. Typically, companies use tablets and capsules since they are inexpensive to manufacture and are easier to ship out. Decide on the best delivery medium for your custom supplement formula based on the kind of ingredients you will use.
Step 5: Determine the Number of Servings Each Container will Have
Look at your competition and see what they offer in terms of packaging sizes. Usually, supplements are available in 30 and 60 serving-options.
Keep in mind that the more servings are in each container, the more expensive your product will be. Some customers might not feel comfortable shelling out a large amount for a supplement they just want to try first.
Bear in mind as well that the number of servings you choose will determine the size of your final packaging. This will, in turn, affect shipping costs particularly for bulkier jars, bottles, tubes, or bags.
Step 6: Decide on an Effective Packaging
The packaging doesn’t only serve as a vessel for your supplements but they can also function as a marketing tool. You want it to look good and appealing whether you are selling it online or in a brick and mortar store. You need to catch the attention of your customers using the type of aesthetic your target demographic is drawn to.
Step 7: Find a Supplement Manufacturer You Can Trust
While investing in custom supplement formulas can be a more involved and time-consuming process, it is still a noteworthy move for your company. The process may seem difficult since it involves a lot of research. However, finding the right manufacturer can help you in your goals of designing custom supplement formulas.
Whether you’re looking to build a custom pre-workout or post-workout supplement or vitamin, Nutracap can help you design the best possible product with the best possible ingredients.
You can spend less time worrying about your formulations with the help of our talented team that includes a full-time Doctor of Pharmacy. This way, you can focus on delivering your products to the people that need them the most.