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3 Challenges of Supplement Business Startups

The demand for nutritional supplements and sports nutrition products continue to show signs of growth thanks to the ever-growing concern for health and wellness. Over the past few years, more enterprising individuals are entering the industry bearing the next best thing in dietary supplements and sports nutrition.

But as with any business, dietary supplement startups face certain challenges that business owners have to overcome if they want to be successful. This includes developing a viable product supported by scientific evidence and efficacy, branding, distribution, and positioning.

Product Viability

Scientific evidence plays a vital role in the viability of a nutritional supplement. What you’re selling need more than just a simple proof of safety and animal studies. The health-giving claims of your products need to be supported by sound research.

It will also help if your product isn’t only backed up by science but also has a unique selling proposition that will help it stand out from the crowd. 

Distribution Strategy

There are so many ways that consumers can purchase supplements these days. Just one click on Amazon or even social media conjures up dozens of offerings from different brands. 

For early-stage supplement companies, it’s better and far more manageable to focus on a specific demographic and build a strong position in that segment rather than selling to everybody. 

Establishing a strong, if not dominant position, in a group lets you direct your resources to customers with a high potential for sales growth, interest in your product, and loyalty to your brand.

Branding

Building a strong brand identity can be challenging for smaller supplement companies. People’s attention span tends to be short so you need to develop a kind of branding that sticks and that leaves a lasting impression to your customers. Conforming to your target market’s values and needs while having a unique style, voice, and tone provides distinction.

Here’s Why You Should Start a Supplement Company

If you’re a fitness buff with an keen interest in business then diving into the fitness industry might have already crossed your mind. While there are several ways to dip your toes into this $94 billion industry, by far the easiest one is by starting your own supplement company.

Today, we’ll be talking about 8 reasons why you should start selling your own line of health supplements.

It’s Cheap to Start

Compared with other businesses, the supplement business is relatively cheap to start. If you have $5000, you’ll have enough capital kickstart your business especially if you work with contract manufacturers or if you decide to sell private label supplements. 

If you’re up for the challenge, you can also start your business for as little as $1000 to $2000 but you’ll have to source you’re the raw materials and mix the supplements yourself.

It’s Easily Scalable

study in May 2019 by Grand View Research, Inc. revealed that the dietary supplements market is expected to reach $194 billion by 2025. This is fueled by rising health awareness among consumers in various age groups.

The demand for supplements isn’t likely to drop any time soon which means you can start catering to a small segment of the market and scale up easily. All you need is to identify who you want to sell to first and then branch out from there.

You Have Multiple Channels for Selling

Most retail businesses rely heavily on selling to individuals. With the supplement business, however, you have different options when it comes to selling. You an can sell to gyms, clinics, in your community, through online retailers, or on online marketplaces.

You can Run This Business Even If You’re In Your Pajamas

Depending on the State where you live, you can run a small company in the comfort of your living room. You can be the CEO of your company and not even bother wearing a suit and a tie and more importantly, without having to spend on a brick and mortar store.

As long as you have a full inventory of supplements you can sell, your business can thrive.

You Don’t Have to Reinvent the Wheel

You don’t always have to have a one-of-a-kind formula to become successful in the supplements business. You can make a profit using simple formulas that already exist through private label supplements.

You Can Find Top-Quality Raw Materials from Suppliers

With a bit of research, you can find a manufacturer who has raw ingredients for the supplements you want to sell. For example, Nutracap Labs has everything you need in one place including raw ingredients, wholesale, contract manufacturing, custom formulation, and private labeling. 

Creating a Brand is Simple

There are dozens of tools nowadays that you can use for branding your supplement line and to help it stand out from the competition.

If designing labels and logos is not your strong suit, you can always turn to Nutracap Labs. We offer label design services. We help you create compelling designs and we also specialize in end-to-end project management to ensure that the designs we create achieve your desired outcomes.

Sustainability challenges in the supply chain

Sustainability from a natural products corporation comes from many operations; however, the department that will be tasked in implement the policy, whatever that form may be, will be supply chain. Therefore, the supply chain professional running the program will have to wear many hats in order to accomplish this task.

From a supply chain standpoint, the initial reaction to implementing a sustainability program would be the impact on cost. Other impacts could be potential changes to the supply bases, quality, availability and continuity of supply. In addition, the company will need a coherent sustainability mission statement to implement the program.

Supply chain professionals have multiple touch points in any organization; they need to be able to engage and influence other departments in an effective manner. It is critical to understand the company mission statement regarding sustainability, and there is alignment across the organization from marketing, finance, production and logistics. In some cases, supply chain may have to help sell the idea.

Sustainability and corporate social responsibility

Sustainability must first be adequately defined before a program can be implemented. The United Nations’ World Commission on Environment and Development in 2008 defined sustainability as “development that meets the needs of the present without compromising the ability of future generations to meet their own needs”.

From here, we can tether sustainability to corporate social responsibility (CSR). CSR is not as universally adopted. It could a different concept for each organization despite the increasing pressure for the need to do so.

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Measuring curcumin absorption

In Natural Product INSIDER‘s article, “Curcumin’s popularity ups and downs,” Chase Shryoc noted that the supplement industry can better market the bioavailability of enhanced absorption curcumin products. He observed that comparing “X” times bioavailability of one product as opposed to “X + 1” times for other products is “confusing and meaningless to consumers.” He further noted that a better way of comparing products would be to show how much of an active ingredient is absorbed by stating the number of curcuminoids per ml of plasma. This simple statement raises several issues.

Free bioactive curcumin in the blood (plasma) is the best indicator of absorption and bioavailability. When curcumin is absorbed, much of it is converted to the biologically inactive forms curcumin sulfate and curcumin glucuronide. Most curcumin pharmacokinetic studies in humans designed to assess curcumin absorption measure total (free plus conjugated) curcumin, and not free, bioactive curcumin in the blood becauseenzymatic hydrolysis of plasma samples is employed prior to extraction and analysis. Enzymatic hydrolysis frees curcumin from its inactive forms. Therefore, the amount of free bioactive curcumin is unknown and cannot be determined. Therefore, products that use enzymatic hydrolysis to determine blood levels greatly inflate the results of their studies regarding curcumin absorption, and their reports of enhanced curcumin absorption can be misleading. What is important is the amount of free, un-metabolized and biologically active curcumin in the blood, and not the amount of biologically inactive conjugates of curcumin [Biomed J Sci Tech Res. 2019; DOI: 10.26717/BJSTR.201912.002289].

The dietary supplement industry must adhere to the highest standards of appropriate pharmacokinetic practice, utilizing the same techniques and methods for assessing blood levels of bioactive constituents as are used in the pharmaceutical industry. Hydrolysis of plasma samples prior to extraction and analysis is not an accepted technique in the pharmaceutical industry, nor should it be in the dietary supplement industry. Only then will consumers have a clear understanding of the efficacy of any given curcumin product.

A second issue in comparing various curcumin products formulations is the wide disparity in the amount of curcumin administered, which can range from 65 mg to as high as 1,000 mg. Plasma levels of free curcumin, and its inactive conjugates and metabolites are not only impacted by the relative ability of a given product to be absorbed, but also the relative dose of curcumin administered. Two common pharmacokinetic terms are used to express absorption. The Cmax is the maximum (peak) concentration of a substance such as curcumin, and the area under the curve (AUC) over a finite period of time provides information on the amount (extent) of curcumin absorbed.

Read The Full Article HERE

Bioavailability of curcumin

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As an isolated supplement, curcumin is generally understood to be stronger than turmeric, and is often sold as a single compound. Laboratory supplement production focuses on isolating active ingredients, and there is concern that this process may remove compounds that enhance curcumin efficacy. Some researchers question whether the supporting compounds in turmeric are necessary for curcumin bioavailability. Without turmeric, curcumin absorption and resulting efficacy may be reduced. While both turmeric and curcumin are known to have beneficial properties, it is not understood if the synergistic effects of all constituents (including curcumin) within turmeric are more effective than the extracted potent forms of curcumin alone. Until the research is in, this leaves consumers with the question of what product is best: turmeric or curcumin?

One method currently used to improve absorption for curcumin as a single-compound product is the inclusion of piperine, a compound extracted from black pepper that can enhance curcumin absorption. More research is in the pipeline and science substantiating which are the most active compounds and how they work most effectively in one’s body will bring much-needed foundational insight to the curcumin industry.

According to the 2017 Nutrition Business Journal (NBJ) Supplement Business Report, curcumin growth has exploded from product sales of US$15 million in 2005 to $163 million in 2015 and is still spreading from category to category. The rapid increase in popularity has brought many new products to market and, with that, some claims to product benefits and efficacy that are not yet substantiated with research. Overstated claims result in consumer disappointment at best and negative press at worst. The bad press on a product with a claim unsupported by science can reflect on the entire category, regardless of whether those other products have an issue.

Read The Full Article HERE

New Chinese Tariffs Target 60 Billion In U.S Trade; Supplements Escape For Now

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The Chinese government has retaliated in the latest escalation of President Trump’s trade war by releasing lists of new tariffs on US products, the highest of which will reach 25%. Experts worry that the fallout could affect the supplement industry.

In July President Trump turned up the heat in the trade dispute with China releasing a new list of 10% tariffs targetings 200 billion in trade with China. The most recent is a direct response.

Read The Full Article HERE

Unleash Your Skin’s Internal Defenses

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Normally you think of protection from ultraviolet skin aging as something that must take place from outside your body, by blocking out solar radiation. But new research reveals that internal factors are just as critical for optimal skin protection.

Clinical research shows that upon ingestion, safe and readily-metabolized plant extracts furnish your skin with extraordinary protection from photoaging.1 They slow the absorption of harmful ultraviolet (UV) rays and blunt potentially cancer-causing DNA damage inflicted by sun-generated free radicals.2,3

Much has been written about how the sun’s burning ultraviolet rays harm our health and appearance. Yet despite the warnings, more than two million4 people in the US will be diagnosed with skin cancer this year alone. Rates of melanoma—the most dangerous form of skin cancer—have not only doubled over the past 10-20 years, but continue to rise 3% to 7% annually.5

In one study, novel plant extracts demonstrated an impressive 54% reduction in activity of collagen-degrading enzymes and an 86% inhibition of enzymes that break down hyaluronic acid—your skin’s natural moisturizer!6

In this article, you will learn of the mechanisms by which certain phytonutrients can significantly offset the ravages of excessive UV exposure that lead to premature skin aging.

Read The Full Article HERE

Current Good Manufacturing Practices & the Private-Label Distributor

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Over the past several years, the Food and Drug Administration (FDA) has focused its attention on compliance issues related to the dietary supplement industry, generally, and on current good manufacturing practices (cGMPs), in particular. Indeed, we have seen an increase in the issuance of 483s and warning letters to Private Label Distributors (PLD) for failing to have adequate standard operating procedures related to cGMPs.

The Federal Food, Drug, and Cosmetic Act (FFDCA) prohibits a person from introducing or delivering for introduction, or causing the delivery or introduction, into interstate commerce a dietary supplement that is adulterated for failure to comply with dietary supplement cGMP requirements (FFDCA § 402(g)). The cGMP regulations are located in Title 21 of the Code of Federal Regulations, Part 111.

To be clear, a PLD is ultimately responsible for products introduced or delivered for introduction into interstate commerce carrying its name and must ensure that the company and products are in compliance with all FFDCA requirements and pertinent regulations. Therefore, along with establishing standard operating procedures (SOPs) the PLD must implement directly, it must also develop oversight SOPs to ensure its contract manufacturing and fulfillment companies are in compliance.

The cGMP regulations provide for broad and general requirements. To the extent that these regulations apply to the PLD, step-by-step how-to instructions and detailed explanations must be identified in the SOPs to implement the cGMP requirement. Below is a broad outline of both the direct and oversight SOPs that a PLD must develop.

Oversight SOPs
As indicated, the agency has issued several warning letters emphasizing the importance of oversight SOPs for dietary supplement cGMPs. The letters stated that a dietary supplement distributor using contract manufacturers or labelers may be liable for cGMP violations by its contractors, explicitly noting that “‘agents vested with the responsibility, and power commensurate with that responsibility, to devise whatever means necessary to ensure compliance with the [FFDCA]’ can be held accountable for violations of the [FFDCA].”

Read The Full Article HERE

All about Maltodextrin

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You may not be aware that Maltodextrin is one of the most popular components in almost all weight-gainer or mass gainer products. This ingredient has a significant effect on the enzymatic process which allows individuals to perform better during exercise process as well as keep the muscles fuller in between exercise routines. This is a natural ingredient which is highly useful especially for athletes and bodybuilders and it comes without the risk of side effects like some other products.

Maltodextrin is a complex carbohydrate that helps individuals perform better and provides more endurance to cope with the demands of heavy stress on the body. Despite being a carbohydrate, it functions more by rapidly degrading the enzymatic process. Maltodextrin supplements are usually added to carbohydrate products as well to provide a quick way to replenish carbohydrate stores that may have been depleted during exercise. Maltodextrin carries about 4 calories per gram just like any other carbohydrate. This ingredient is a very good natural source of energy source that facilitates rapid delivery and absorption of important nutrients by the skeletal muscle tissue. This way the body can replenish muscle glycogen that may have been lost during the exercise routine.

Maltodextrin comes from cornstarch and is very easily digestible in the human body. The process is very similar to what occurs inside the body when digesting other carbohydrates as well. Some forms of maltodextrins are polymers of dextrose that are also referred to as glucose polymers coming in the form of dried powders. These particular powders do not contain much fat, fiber or protein although some products are highly known for having soluble fiber and is very useful in reducing fat and excess weight being carried by the body. The majority of these powders are simply carb based and are used to fill glycogen stores within the body.

Maltodextrin is not a very sweet tasting powder like others. Ingredients like Maltodextrin are found in many weight gainer products which help ectomorph body types put on weight when their body refuses to. These weight-gainer or mass gainer supplements contain more calories than normal protein powders to help individuals move up in terms of weight and muscle and consume more than their average daily calorie intake without having to eat so much in their regular meals that may not be providing enough fuel to help them reach the desired weight they are trying to get to.

Maltodextrin has a bland taste and mixes very well with different types of liquids. It also helps with the ability to improve mixture with protein and other liquids. This is why many bodybuilders or fitness athletes prefer maltodextrin because they can mix it with most anything and take it on the go with them throughout a busy day.

Maltodextrin is best mixed with about 12-16ox of water in a shaker cup to help give a fine mixture after shaking it up. You may also blend it with protein powder since maltodextrin can improve the protein supplement’s ability to mix while the protein’s flavor can improve maltodextrin’s taste. Consume the mix pre-workout, during workout or post-workout to provide enough energy to last all exercises or to quickly replenish glycogen and carbohydrate stores.

Here at NutraCap Labs we have Maltodextrin Powder as one of our premium ingredients. Let our staff help you use Maltodextrin to formulate a product for your next supplement line. To get the process started visit www.nutracapusa.com today.

The Benefits of Carbohydrate Powder

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Supplementation products have been available for years in every nutrition store across the globe. Products like protein, branch chain amino acids, creatine, and weight gainer products. Now there is a new product to add to this list that comes in the form of carbohydrate powder. This product is derived from new formulations that allow one to ingest carbohydrates at a rapid uptake pace for faster glycogen store and recovery in skeletal muscle tissue. So what do these carbohydrate powders do and how exactly do they work when applied into workout supplementation.

When an athlete is building muscle, a fast combination of a fast acting protein as well as a fast acting carbohydrate should be added to your post workout regimen. This period of time is referred to as the anabolic window. During this time period your body can drastically absorb nutrients like a sponge of water. By in taking a fast carbohydrate this leaves your muscle full and refueled for your next workout the following day. Carbohydrate powders are great because they can fuel the muscle and do it in a sugar free manner. These powders are made with the best formulations to give you a carbohydrate that will aid in muscle recovery without a minor response in insulin activity to help you get bigger and leaner from your workout regimen.

Another aspect that carbohydrate powders directly affect is endurance. Adding these powders during your workout can help to keep you training harder and for longer periods of time. Carbohydrates are mainly designed with complex carbohydrates that actually replenish energy stores faster than simple carbohydrates and give you no dizziness, no bloating, and no crash after the training session. These carbohydrates act fast and give much needed energy during your lowest point of your training session or athletic competition.

Carbohydrate powder can also be used in a variety of daily activities. When the body is craving a snack instead of having simple sugars you can implement a carbohydrate powder into your regiment which will aid in a low glycemic response, cure appetite cravings, and also help with managing weight. Carbohydrate powders can also be using in recipes as well. The tasteless powder can also be used in pancake, cereal, cake, oatmeal, and muffin mixes and makes a great addition to sports energy drinks to help provide hydration and recovery without bloat associated with other products.

Here at NutraCap Labs we offer carbohydrate powder blends. With these awesome blends we can leave them unflavored or flavor them with a wide variety of flavors available through our flavoring system. For more on the process please visit www.nutracapusa.com

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