Call Us Toll Free (800) 688-5956

2022 Consumer Trends: People will still turn to dietary supplements, nutrition for preventative health in 2022

Realizing that COVID-19 will be part of our daily lives for a long time hasn’t made consumers any more complacent about their health. Rather, in 2022, shoppers will continue to turn to good nutrition and dietary supplements to help them stay healthy in 2022, say two new consumer trend reports.

ADM (Chicago) released its report, “The Dietary Supplement Consumer of Tomorrow,” and FrieslandCampina Ingredients (Amersfoort, The Netherlands) released its report, “Nutritional Food: Shaping the Future of Nutrition 2022.” According to the companies, nutrition and health product marketers need to understand what’s changed—and what hasn’t—in terms of consumer behaviors in 2022.

Not that drawing a bead on changing consumer preferences is always easy. “We are in the midst of an unprecedented shift in consumer trends,” said Vicky Davies, global marketing director of performance, active, and medical nutrition, in FrieslandCampina’s report. “It’s been an extraordinary couple of years, and brands would be forgiven for feeling like the goalposts are continually moving.”

Preventative Health

Consumers aren’t likely to abandon the healthy behaviors they adopted during the pandemic. Instead, goals like healthy aging and taking care of themselves by maintaining fitness, sleep health, mental health, and digestive health will be ongoing goals, says FrieslandCampina.

The pandemic led more consumers to prioritize physical fitness, with the report, which includes data from market researchers FMCG Gurus and Innova Market Insights, noting that 60% of consumers say they now exercise at least three times per week. More consumers are also minding their mental health, with 46% of 26- to -35-year-olds and 42% of 36- to 45-year-olds “actively” trying to improve their mental health. This trend is global, with the report stating, “It is incredibly rare for so many people across nationalities, ages, and genders to be united by one shared experience. While everyone’s pandemic experiences are different, the feeling of tension and stress has been almost ubiquitous.”

Older consumers also continue to pay more attention to healthy aging, and this can been seen in countries like Asia where functional foods for healthy aging are an upward trend and where, in 2020, 47% of such food and drink products included a senior-related mention, the FrieslandCampina report notes.

Consumers are even getting savvier about digestive health, realizing the link between gut and microbiome health and holistic health. The FrieslandCampina report notes that two out of three people “already recognize that gut health is key to achieving overall well-being.”

Seeking Solutions

The good news for dietary supplement companies is that consumers very much still view supplements as a key tool in their health plans. Fully 60% of global consumers say they are planning to improve their health and wellness over the next year. This bodes well for supplements. The ADM report notes that 79% of U.S. consumers say that taking supplements is important to their overall health, 67% of global nutritional supplement users plan to continue using supplements over the next year, and 49% of all supplement users say they’d be willing to spend more on supplements.

They are also taking the quality and efficacy of those supplements more seriously. Says the ADM report, “When considering nutritional supplements, 59% of global consumers want to see scientific evidence supporting supplement efficacy.”

Consumers are also more sophisticated in their approach to supplements, no longer just seeking general, random products but rather aiming for personalized nutrition solutions. ADM’s report notes that 55% of global consumers are seeking out product health claims that suit their individual needs, and up to 75% of U.S. dietary supplement users are looking for personalized products directly suited to their needs.

This includes supplements in the form most convenient for them to take, whether it is because they have difficult swallowing traditional tablets and capsules—or because they are simply looking for a delivery form that’s fun for them to take. ADM’s report notes that one in four global supplement users “would like to see supplements in different forms.” Functional food and drinks are definitely appealing. Consumers are also pickier, with 58% of global consumers stating that it’s important that their supplements taste good, the report notes. Convenience is also paramount, with the report stating that 54% of global nutritional supplement users prefer multifunctional supplements that offer more than one health benefit.

Original post –


Amazon Drastically Changes Quality Requirements For Supplements

Amazon has begun requiring supplement marketers to provide comprehensive testing results and other documentation in order to be able to sell products on its site.

The new requirements have been rolling out for the last few weeks.

Sellers now must provide documentation to prove the following:

  • The product must meet the label claims
  • The product MUST be manufactured by GMP certified manufacture
  • Only lawful and safe ingredients are in the formula
  • The active ingredients are safe for consumption
  • Seller must provide current, up to date COA’s

This all started when supplement manufacturer NOW bought random products from Amazon and tested them.

“Today, especially, more people are buying their supplements online, which is why we are making this information public,” said Dan Richard, NOW’s vice president of global Sales and marketing, in a press release. “NOW takes defrauding consumers personally and it is in the best interest of the entire dietary supplements to identify and work to purge such bad actors to protect consumers.”

NOW tested ten CoQ10 products and ten SAMe products using High Performance Liquid Chromatography (HPLC) in its labs using validated methods. Of the CoQ10 products, six of the ten brands contained less than 20% of the labeled potency, two of which had no detectable CoQ10 at all (See Figure 1).

Analytical testing of the SAMe products also showed potencies well below the labeled claims. Because SAMe is typically unstable in heat and moisture, requiring an enteric coating in tablets to stabilize, or the use of the form S-Adenosyl-L-Methionine from disulfate tosylate salt, NOW speculates that the products were either low potency or in unstable form (See Figure 2).

“As a business partner of Amazon, we did report this information to them and hope they will take action,” said Richard. “Additionally, NOW has provided this information to other supplement brands, FDA, and to trade associations.”

This is a very good thing for legitimate Amazon sellers that have their supplements manufactured at a reputable manufacturer. It should clear some of the sellers that are not offering accurate information about their products.

What the Heck Are POSTbiotics?

At this point almost everyone is aware of the benefits of probiotics, but postbiotics is a new term for most of us. These are byproducts of probiotics’ fermentation process inside your intestines, and recent research presents evidence that most of the positive effects we used to attribute to probiotics might actually be due to postbiotics – wait, what?!


To put it simply, prebiotics proceed and are needed for the creation of probiotics, and probiotics proceed and are needed for the creation of postbiotics:

Prebiotics: Prebiotics are the “food” for the probiotics. They are types of dietary fiber that feed the friendly bacteria in the gut, which helps them to survive and thrive.

Probiotics: Probiotics are the live microorganisms themselves. They have been credited with promoting a multitude of health benefits including gut health, inflammation, mood support, and weight loss.

Postbiotics: Postbiotics are created when the probiotics eat the prebiotics. Often called “metabolites”, as they are the result of a metabolic process, these components result from probiotic activity in the gut, like fermentation.

Just as different strains of probiotics provide different health benefits, they also produce different kinds of metabolites. These “postbiotic metabolites” can fall into many different categories:

  • Bacteriocins – Protective compounds that kill off or inhibit the growth of unwanted bacteria.
  • Enzymes – Help with the digestive process and aid in detoxification.
  • Vitamins – For example, the B vitamins and vitamin K.
  • Amino acids – The building blocks of protein.
  • Neurotransmitters – Carry messages between the nerves and the brain.
  • Immune-signaling compounds – Help support the body’s immune cells.
  • Short-chain fatty acids – Help keep the intestinal lining strong and healthy.
  • Nitric oxide – Critical for cardiovascular health.
  • Organic acids – For example, fulvic and humic acids. They combine with minerals, making them easier to absorb and help maintain the correct pH in the GI tract.

Additionally, just as a wide range and variety of probiotics have been shown to be beneficial in improving overall health and helping to improve specific health conditions, research to date indicates that postbiotics provide very similar direct and significant health benefits.

Benefits of Postbiotics

Many elements in our environment impact our overall health. Some of these are easily within our control, such as getting enough water and exercise or limiting the amount of junk food we eat.  Meanwhile there are also things that may have a negative effect on us that we aren’t even aware of or are more difficult for us to control, such as many medications, chlorine in our drinking water, pesticides on our lawns or chemicals in our home-cleaning products. These negative factors can reduce the overall density and diversity of our intestinal bacteria, which is why so many people now look to probiotic dietary supplements for support.

As we are now recognizing the additional benefits of postbiotics in these formulations, we can begin to think about how we would formulate and position a private label supplement to take advantage of these benefits. Here are some of the many health benefits that postbiotics can offer:

1. Supports probiotics – Of course, probiotics and postbiotics are going to work together, along with prebiotics, in their own symbiotic dynamic. But far beyond being just a food source for probiotics, as prebiotics are, postbiotics actually work together with probiotics to provide beneficial effects on human health.

2. May help lower blood sugar and prevent obesity – A lack of intestinal microbe balance has been shown to contribute to obesity and insulin resistance. A postbiotic bacterial component called muramyl dipeptide has been shown to relieve glucose intolerance by increasing insulin sensitivity.  

3. Treats Diarrhea – It has been long known that probiotic foods and supplements can be helpful in treating diarrhea. Research is now showing that this benefit is actually mostly due to the postbiotics, rather than the prebiotics themselves.

4. Antimicrobial properties – Like probiotics do, postbiotics also populate within the gut to effectively replace the growth of “bad bacteria”, contributing to a healthier ecosystem. They also possess bacteria-fighting properties to help fight infection.

Advantages in Formulating Private Label Supplements with Postbiotics

Postbiotics can be included into your private label probiotic supplement in a couple of ways. The postbiotics can be produced on their own, in a lab, and then added into these formulations to form complete “biotic formulas” (just wait – you’ll be seeing this soon), or your probiotic manufacturer can help you develop your product using a variety of prebiotics and probiotics with the goal of creating a diverse postbiotic matrix.

There are some advantages in formulating with, or with the goal of creating, postbiotics in your private label probiotic supplement:

Provides an Option for those with Autoimmune Conditions – Sometimes, live probiotics can signal various organs and tissues in the host to react in a way that causes a negative effect – like with an autoimmune disease where the immune system mistakenly attacks the body. As the postbiotics are not unfamiliar in the gut like some of these probiotics strains can be, they are considered to be a safe alternative for those with autoimmune conditions. Additionally, people with inflammatory bowel conditions (IBD, IBS, Crohn’s, Colitis, etc.) may not benefit from probiotics, and in fact they may inflame those conditions (pun intended). Postbiotics, however, may actually protect against this inflammation.

An Opportunity to Increase Shelf-Life of Benefits – There are two main challenges with private label probioticsupplements and postbiotics helps with both of them:

1) Stability. It is a challenge to work with live organisms and not kill or injure them during the manufacturing process.

2) Shelf-life. As they are alive, they basically start dying the minute they are created, and typically only survive for 2 to 3 years in any amount that is still beneficial for health.

If you choose to work with your manufacturing partner to create a postbiotic blend for your private label formula, you end up with components, the metabolites, that provide just as many health benefits as probiotics but are not alive. Therefore, they are much more stable to manufacture with and should provide for a longer shelf-life, as well.

Postbiotics are gaining attention in the world of dietary supplement and functional food manufacturing because of their clinically-supported health benefits, safety for a previously unaddressed population (the immunocompromized), longer shelf life, and stability during the manufacturing process.

Expect to see and hear more about postbiotics over the next several months and years, as they are likely to be the next up-and-coming health-boosting component in the world of probiotic products.

If you would like to see more information about new trends in nutritional science, please follow us on Facebook or Linkedin so you can stay up to date with our latest content.

Stock Products vs Custom Formulations: Picking the Right Private Label Path

It’s a hot summer day, and it’s time for an ice-cold beer. The big question…….do you go for that standard domestic, or are you craving something bolder and more complex like that micro-brew? One is basic, and you know exactly what you’re getting. The other is a little bit of a mystery but may blow your socks off and become your new favorite!

Just like backyard refreshment, it’s nice to have options when it comes to your vitamin supplement line.  But in a world flooded with “basic” vitamins and supplements, wouldn’t it be better to blow peoples’ socks off?  It’s not as hard as you might think.  Here’s a quick five minute summary to help you get started……..

The Stock Private Label Option:

A stock formulation is a product that is already formulated and, in most cases, it may also be bottled.  It’s just sitting on the shelf of a manufacturer waiting for a label so that it can be shipped.  And while that may have been an easy way to start a supplement line 20 years ago, times have changed.  Nowadays it’s almost impossible to break through in a crowded market unless you differentiate your product.  So, while a stock formulation might be a short-term option if you’re just trying to fill gaps in an already established product line, the reality is that you no longer need to settle.  Over the years, we’ve worked with thousands of companies who wanted to have the speed and low cost-of-entry of private label, but in a custom product format.  It wasn’t easy, but after years of building and refining our processes, we’ve been able to do just that.  Read on!

Custom Supplement Formulations Rule in a Competitive Market:

The dietary supplement world is highly competitive.  That’s why customization capabilities in formulation, flavoring and packaging design are all so critical.  And finding a partner who has all three of these competencies in one place is not easy.  

If you go down the customization route, consider every facet of your product. For instance, there are a lot of chocolate and vanilla protein powders on the market.  Sometimes just creating a unique flavor is a simple way to customize.  In many instances, you can even take an existing flavor and put a twist on it for a big boost in sales.  You see this trick from the big food companies all of the time.  As an example, take a standard chocolate flavor and twist it to chocolate caramel.  It’s not a huge change from a formulation standpoint, but sometimes it’s all you need to stand out.

Packaging is another area where you can add a level of customization.  Especially in a category where a lot of the packaging looks the same.  Similar bottle shapes, similar colors, similar visual elements.   Here is some interesting research about color that may inspire some strategies to grab your customer’s attention.

Finally, customized formulation is also a really great way to target your customer. Look at your competition, identify opportunities to offer more, think about how your customer measures value. In a category where it’s all about function and performance, being the first to use a new ingredient……or the first to use it in efficacious doses, can cause a brand’s awareness to explode.  That’s because the high-enthusiast “influencer” consumers are typically the ones who know the most about ingredients and can drive word-of-mouth about your brand.

Why Settle for Stock Formulations When We Can Make Custom Just as Easy:

Just like our backyard cooler during the hot summer heat, having a few different options at your disposal is always a good thing.  But just know that you no longer have to limit yourself because of timing or budget.  At Nutracap Labs, we can make vitamin supplement custom manufacturing this easy:

  1. 144 piece minimum order quantity.  Low minimum orders will reduce the amount of money (and risk) you have tied up in a new item launch.
  2. Fast turnaround time.  Because we partner with you on the formulation and design, there are no “surprises” when it comes time to produce.  In just five weeks from the time we receive your printed labels, you’re in business.
  3. Inhouse design and sample production.  We can produce pre-market samples which gives our branded customers the ability to create media content and start showing the product to retail buyers before they’ve created a full production run!

There you go……. no barriers, no big hurdles.  If you’ve been thinking about a custom formulation protein powder or supplement or you’re trying to figure out how to launch a brand in the dietary supplement industry quickly, let us know – Nutracap Labs can help you with both!

Immunity Supplements – Finding Your Edge in a COVID World

COVID Reshapes the Immunity Supplement Market

In addition to causing the first toilet-paper shortage we’ve seen in our lifetime, the onset of COVID-19 in early 2020 has had ingredient suppliers, supplement manufacturers and retailers all scrambling to get immunity supplements into the hands of the clamoring masses.

In the first few months of this banner year, more than 50% of consumers have increased their intake of dietary supplements, and another 30% have plans to increase their consumption in the second half of 2020.

In May/June of this year, 17 of the top 20 vitamin category products sold on Amazon were immune related.

Is it the Right Time for Private Label Immunity Supplements?

According to Nutrition Business Journal, the estimated sales growth for immunity supplements is projected to spike above 25% in 2020, up to $3.3 billion overall. The flexibility in storage options, demand for formulations with multiple benefits, increased consumer education, and of course the continued health concerns with the current pandemic, are all working together to fuel this demand for private label immunity supplements.

Traditionally, the tried-and-true vitamins (Vitamin C) and minerals (Zinc) have been the go-to sources for immunity ingredients. Herbal extracts are on the rise, though, with an expected growth of 12% in the next 5 years. Let’s take a look at some of the most popular ingredients, and which ones might be next to hit the shelves.


6 Immunity Supplement Private Label Opportunities

(the last three may surprise you!)

Right Now:

Every supplement manufacturer is working hard right now to keep the following products in stock in order to meet the overwhelming demand:

  1. Vitamin CVitamin C is an antioxidant, which means that it can fight oxidative damage. It also aids healthy immune function by supporting the development of white blood cells. In its role as an antioxidant, vitamin C may also help fight inflammation, which can damage the lungs and other organs. Some evidence suggests that people with severe COVID-19 symptoms can experience dangerous levels of inflammation, therefore it is presumed that vitamin C could help with the damage caused during this process.
  2. Zinc – Zinc is well-recognized as being important to maintaining a healthy immune system. It’s a mineral that’s been touted to help fight colds and upper respiratory infections, and to help fight infections by boosting the production of antibodies. (Zinc deficiencies are also common among the elderly, who are most likely to be severely affected by coronavirus. Some researchers think that this zinc deficiency may be one of the reasons seniors are more susceptible to infections.)
  3. Elderberry – Ancient civilizations all over the world (such as the Egyptians and Native Americans) have been using elderberries for centuries for their amazing health benefits. Everything from the flowers to the fruit are used to create teas, tinctures, and dietary supplements. In addition to being high in Vitamin C, the powerful antioxidants and flavonoids from elderberries are rock stars in helping the immune system to fight off the free radicals that damage cells and mutate DNA.

(***Special mention – Vitamin D has also seen a large spike in growth among private label supplements, in part due to its immune boosting effects but also because people in quarantine are spending more time indoors.)

Down the Road:

Going forward, there will be several additional products trending for immune-support that work through entirely different biological pathways than the mainstays mentioned above.  Here are some possible opportunities going forward:

4.) Probiotics – Research continues to shed light on what a huge role gut health and gut bacteria play in supporting our immune response, and in identifying which strains are the best at doing this. At the same time, dietary supplement manufacturers are becoming more proficient in creating targeted strains that have the ability to specifically bolster immune health. As a result, this category will continue to grow, especially in the face of continued COVID symptoms.

5.) Melatonin – Although not commonly known (yet), melatonin has been shown to have anti-inflammatory, antioxidant, and immune-modulating effects. Scientists believe these properties may be helpful in modulating the development and progression of acute respiratory distress syndrome (ARDS), which has been implicated as the likely cause of death in COVID19. 

6.) Boysenberry – Boysenwhat?  Yes sir, originally marketed to help protect the lungs from damage caused by environmental pollution, boysenberry is now being studied as a possible benefit to the breathing difficulties and scarring caused by COVID-19. Initial pre-clinical results have been positive, and with Elderberry being such a popular private label supplement already, it seems likely that Boysenberry will be the next berry to make a splash in this category.

Well,………..are you imagining your own innovative private label or custom contract immunity supplement? 

We hope so because America needs pioneering entrepreneurs like you to join the fight and help protect them and their children against COVID-19 and other potential health threats in the future!  

As always, NutraCap Labs is here to support you in your endeavors.  Contact your account representative today and let’s talk about all of these different ways that we can help you grow your business!

Top Private Label Supplement Trends for 2020

In the Dietary Supplement market of 2020, COVID-19 will undoubtedly be remembered as a major driving force that brought more attention (and sales) than ever before as Americans became motivated to bolster their health and wellness.  In the world of private label supplements, we’re seeing a number of important trends this year that include: custom formulations, innovative new flavor profiles, and health-specific targeting.  In this article, we’re going to break each of them down for you and give you some actionable insights.

Custom Supplement Formulations        

We’ve all been to the store or shopped online only to find an ocean of products that all seem to look very similar. Then suddenly, one product breaks through the clutter. It might be one additional feature, or an added benefit that you weren’t even looking for, but it’s caught your eye.  Sometimes a little bit of extra homework or attention to detail on the part of the brand is all that it takes to win big. Having the right manufacturer who understands those details and can steer you quickly in the right direction can be a complete game-changer.

To stand out in today’s dietary supplement industry, there are two main options available for those looking to create their own brand – private labeling and contract manufacturing.

Sometimes, the goal is to enter the market in the fastest and easiest way.  In this case, Private Labeling (or White Labeling) is the obvious choice. This is the simplest way to quickly get a vitamin supplement product on the market. It is a great option for someone just starting a supplement company, or for established companies looking to quickly capture market share in an existing product category.

A private label program will have a selection of “off-the-shelf” products for you to choose from. These are products that have already been formulated, manufactured, and packaged.  All they need is a label with your own brand name.

This option enables speed to market while maintaining low inventory levels in order to see what resonates with your client base before committing to a much larger purchase. Private labeling vitamin supplements will also take care of the more complicated facets of a new product launch, such as assigning the product a UPC code or the creation of an FDA-compliant label.

The FDA regulates (or oversees) the labeling of all dietary supplements in the US. There are a lot of requirements as to what must be included on the label of a supplement, and a lot of rules as to what cannot be said. Mistakes in either of these areas can at best result in a costly relabeling process, but at worst may result in FDA enforcement action, which could tarnish your company’s reputation and negatively impact your business.

Sometimes, however, a pre-existing supplement formulation just isn’t enough to breakthrough in a highly competitive market. This is where custom Contract Manufacturing comes in.  As the name implies, custom Contract Manufacturing of supplements is the process of contracting with a manufacturer to create your own unique, custom formulation.

Perhaps you’ve done your homework and come up with a blend of ingredients that will give people the performance edge they’re looking for to boost energy, lose weight, or build muscle, and now you feel it is time to share your special formula with the world.

If you’re going to venture into the exciting world of custom formulations, here are some critical elements that you’ll want to consider in your planning:

  • Consumer Targeting – Who is your target supplement customer? How do you envision they will use this product?  Formulation, packaging design, marketing will all be highly effected based up the age, gender, and lifestyle and specific needs of your target consumer.
  • In-Depth Competitive Assessment – We’ll provide an example template of this for you in a future article, but this is basically a side-by-side detailed comparison of the top selling products that you’ll be competing with in the market which allows you to carefully compare their strengths and weaknesses.
  • Feature/Benefit Assessment – Once you have your competitive assessment, you want to determine the level of features and benefit you need to deliver in order to stand apart from those current competitors.
  • Ingredient Formulation Mapping – This is where you identify the active ingredients you need to deliver the desired benefits, as well as efficacious doses of those ingredients.
  • Standards & Certifications – These are formal specifications that you want your product to meet.  Do you want the product to be Organic? How about Gluten-Free, Allergen-Free, or Non-GMO?  Do you want to include any patented ingredients? These are all things you’ll want to carefully consider in the beginning.

As you can see, this is some serious work! That’s why we can help you.

As we answer the above questions, you will begin to define and/or refine your custom formulation. This will allow you to choose the most appropriate delivery system and packaging options that would be best for the product. As your supplement manufacturing partner, you can dial into our experience and processes to minimize time and cost.

Better Taste Profiles/Flavors

Think that an outstanding formulation is all that it takes to win? Think again!

Long past are the days of choking down a nutritional shake with the taste and consistency of drywall.  The flavors and textures of today’s protein and nutritional powders are a treat by comparison. While chocolate and vanilla are still the most popular flavors for protein powders, there is a steady delivery of new and delicious flavors to satisfy any palate.

Birthday cake, coconut-pineapple, spiced pumpkin, cinnamon coffee roll, and caramel crème brûlée are all fairly popular flavors now. In December of last year, one industry publication even speculated that cotton candy might be a flavor we’ll see for preworkout products in 2020.

An easy way to get started and move quickly is to match flavor with a successful competitive product already in the market (“flavor matching”). If you’re trying to get a stronger competitive advantage in a crowded market, however, you might choose to create a new custom flavor that might have less competition.

It takes specialized expertise to be able to mask the common “off-notes” that are prevalent in some of the most popular nutritional ingredients that consumers are looking for. This can be accomplished in many different ways:

  • Raw material selection – there tends to be a wide variance in taste and texture, even among products using the same raw materials. For example, with plant proteins, the particular method that is used to extract the protein from the plant can make a huge difference is whether your drink ends up being smooth and creamy, or grainy and gritty.   
  • Macronutrient blending – for instance, adding certain types of healthy fats to a protein base. This can dramatically improve flavor, viscosity, and mouthfeel.
  • Flavors and masking – many of today’s most in-demand ingredients taste pretty awful. Take adaptogenetic herbs, for example. Extremely popular for their ability to protect the body against physical, mental, and emotional stress by strengthening the immune system, many of these (like Ashwagandha or Rhodiola) taste pretty awful. “Masking” which is the process of naturally offsetting or balancing these off-notes with complementary natural flavors can produce a product that gets 5-star reviews all day long.

In addition to having better taste profiles and a smoother texture, a great-tasting supplement powder no longer needs to include an unhealthy amount of sugar.  There are natural sugar-alternatives available today do not leave a metallic or other undesirable aftertaste behind.

Today’s formulators can draw from a comprehensive catalog of natural or cultivated plant sources, botanical extracts, essential oils, and other compounds to create a finished product that is as natural or organic as you wish, based on your product goals and how they fit in the marketplace.

Targeted to Specific Conditions/Applications

Possibly the biggest benefit to creating your own custom vitamin supplement formulation is the ability to completely tailor it to target a specific health condition or performance application.

What Is A Condition-Specific Supplement?

An astounding number of dietary supplements have been developed in response to the side effects that many people have experienced when taking a prescribed medication to treat a specific health condition. With new research coming out all the time to show how beneficial certain natural components can be for many of these conditions, it has become more common for consumers to try at least one of these options before moving on to the prescribed treatments.

For example, dietary supplements containing turmeric/curcumin have been one of the top-selling products in the industry for the past several years because of their positive effects on systemic inflammation within the body. The risk of any harmful side effects remain low with products such as these, and they have been extensively studied and shown to provide benefits, so consumers are comfortable purchasing them regularly as a therapeutic.

Other Key Targeted Supplement Opportunities

We have the ability to create products that can fit easily into any lifestyle. Health conditions can be specific to males or females. A younger, more active person will have different nutritional needs than an older, more sedentary one. Being able to offer an option that fits into their lifestyle is an important success factor for your business and can lead to a significant advantage in the marketplace.

Here are just a few of the ways we can help you target the individual needs of your consumer and establish a unique selling point for your product line:

  • Nutrient Source – Plant-based proteins are ideal for vegetarians. Grass-Fed Whey or Collagen is a clean source of animal protein.
  • Health Condition – As discussed earlier, this is focusing on specific need states such as joint health, digestive issues, memory or heart health.
  • Benefit Oriented – Sleep formulas to help people wake up feeling refreshed and recovered. Energy and/or Focus Formulas to propel through a workout.  There are an endless number of options.
  • Use Occasion – This is creating products designed for a specific time of day or application.  For example, the healthcare worker on her feet all day, someone busy in back-to-back zoom meetings, or the guy trying to fit in a quick workout in the morning but doesn’t have time for breakfast.


When you select a manufacturing partner to start and grow your supplement line, they should be an invaluable resource in helping you to make all of these important decisions.

In addition, they should guarantee that your products will be made in an cGMP-certified, FDA-registered facility, and that they have the appropriate internal quality processes and procedures in place to ensure your finished product will meet label claim, will be free of undesired contaminants, and will provide a positive experience for the consumer.

Have you seen any new product formulations or flavors in the market that you are excited about? What about an emerging health trend? Contact your account representative today and let’s talk about all of these different ways that we can help you grow your business! Call Us Toll Free (800) 688-5956

Product Promotion in Times of Epidemic

UPDATE, March 16, 2020: Things are moving very quickly throughout the industry and the economy at large. As of press time, several retail chains have suspended in-store sampling, and it is foreseeable that more will follow suit. This has obviously been very traumatic to the entire promotional industry, and many important details remain to be seen. In the days and weeks to come, we will be working with retailers to return to allowing demos in stores as soon as it is safe to do so. We remain hopeful that even before the point where actual sampling is has fully returned, they may allow non-sampling demos and promotions to be performed. To this end, many of our suggestions for what can be done in-store will still be valid; additionally, we are recommending that brands take this down-time as an opportunity to more thoroughly train their ambassadors so that they are more effective at consumer education once the doors re-open. We will, of course, keep you fully apprised of any new developments as they occur.

In this post, we’re diving a bit deeper into that idea to identify specific opportunities where healthy/natural/organic brands can gain share in a turbulent market. These opportunities are rooted in the fact that consumers are actively looking for specific information and products that will help them be healthier and combat the COVID-19 threat.

With that in mind, and based on our experience, here are some product brand categories that can and should be capitalizing on the opportunity to be front and center, educating and promoting to shoppers amid all the fear and panic.


Natural Soaps



This one is easy. Truly natural soaps (such as the amazing products from Dr. Bronners) are WAY better than standard consumer soaps, or even chemical-based antibacterial soaps. For people who are already keenly interested in making sure they have cleaned their hands (etc.) well, all you need to do is tell them that this product is better, and you’ll have an attentive audience.

The key here – as with most Natural/Organic/Sustainable/Healthy (or NOSH) products – is that you need to be able to tell your value story to the shopper who doesn’t already know it. For most brands, the most effective way to do that is person-to-person, with a trained brand ambassador. With a bit of management (and help from Promomash, of course) you can make sure that the extra expense of a demo will be more than compensated by the extra sales and acquisition of new customers.





This is another natural fit for the times. There are 2 specific messages that should play well here:


  1. Immune-system support & boost products

  2. General health supplements

Demos are also a fantastic option for supplements, due to the importance of educating the consumer on how your products help to improve health and immune response, and due to the fact that it’s easier to get a substantial return on investment with the high per-unit prices of the best supplements.


Healthy/organic foods:



Here, more traditional promotional tactics such as displays and discounts can help to increase the prominence of your brand at a more reasonable price. Well-designed coupon/flyers can help to convey your message. These tactics can be deceptively expensive though, and should be evaluated also on the basis of return on that investment; they will tend to require a high base volume in order to be net worthwhile.


Natural sleep aids:



Here’s an opportunity that might not be so obvious – but when you think about it, it’s a potential big double-winner. People are stressed out about everything right now… and they probably need sleep. Help! And on top of that, it’s more important than ever that they get adequate sleep, because for many people that’s the one thing they can do to improve their overall health and immune strength.

If you have a product(s) that encourage a good night’s rest, it’s just a matter of gently reminding people of the importance of sleep, and they’ll be totally on board… probably for the long term.

These are just a few ideas to get your creative juices flowing and to stimulate your marketing boldness. You know your products better than we do, and you know why you developed them for the market. The important thing now is to be bold, spread your message, and turn all the uncertainty into new loyal consumers.

If you would like to discuss ideas for how Promomash can help you get out there promoting fast and furiously during this time, feel free to reach out to our team…we have the expertise and resources to help you make the most out of your promotion dollars.

Good luck!

Originally posted by:

Chris Ambarian is the Co-founder and Chief Marketing Officer of Promomash





The benefit of using custom supplement formulas and product samples…

Why should you choose custom supplement formulations instead of stock, private label formulas for Your Brand?

A few reasons to consider custom formulas are…

1. Your product is unique to Your Brand.

2. Your formula matches your target customer.

3. Your products are made fresh to order

4. You are not selling the same thing everyone else is.

5. Your product meets Your customer’s expectations

6. You insure the highest possible quality.

We make creating custom formulated products easy…
1. Call and talk to one of our Brand Developers. They will help you come up with a formula that will fir your needs.

2. Order Your custom formulated samples to try the taste and impact of the product. Custom Sample ship out to you within 7 business days. 

3. Order as little as 144 units of YOUR OWN CUSTOM Formulated product to get started.

Don’t delay that great new idea you have. Call Toll Free for a FREE Brand Consultation today: +1 (800) 688-5956

The Team at NutraCap Labs,

Home of Custom Formulations with 5 Week Turnaround Times and 144 Unit Minimums.

How to Market Supplements Effectively

The nutritional supplement industry is growing fast in the United States. The demand for products that promote health and wellness is driven by a rapidly aging population, concern for chronic diseases, as well as an increasingly health-conscious younger generation. In turn, this creates stiff competition for business owners who choose to venture into this industry.

As a business owner, your main goal is to create a high-quality product that can stand out in a sea of rivals. Apart from making sure that you use high-quality ingredients and employ good manufacturing processes, it’s also important to market your supplement business effectively and help it stand out from the competition. Today, we’ll be talking about four simple ways to promote and distinguish your products from the crowd. Let’s get started!

Understand Your Target Market

Knowing your audience plays a key role in selling any product. Your marketing strategy should be a reflection of who your target demographic is so you need to understand who they are, what they like, and where they are. Typically, people who consume nutritional supplements are those with medical issues or are motivated by wellness, fitness, and preventive medicine. 

Consumer research can help you come up with the most efficient marketing strategy. By understanding your audience, you can design products that well-suited to their tastes and needs, create compelling promotional materials, and use advertising methods that will inspire people to buy your products.

Develop a Compelling Supplement Packaging Design

Packaging design plays a crucial role in the marketability of your product. As the face of your product line, it should look professionally-made, attractive, easy to read, and designed with your target market in mind. 

An eye-catching label and packaging design can help your supplements fly off the shelves. In this sense, it is important to leverage your product’s label and packaging real estate to draw your customers in. Evaluate packaging and design styles used by your competitors and determine how you can make yours stand out. You can also work with professional graphic designers to come up with a design that best suits your brand.

Have FDA-Compliant Labels

Apart from being attractive to your customers, your label should also comply with the standards set by the Food and Drug Administration. They have regulations on general labeling, identity statements, nutrition labeling, ingredient labeling, claims, net quantity of contents, as well as pre-market notification of new dietary ingredients. 

Your supplements should comply with these guidelines otherwise, you risk your product being legally barred from US distribution. This is a costly and time-consuming issue that can hurt your business. To avoid this, it is best to work with designers who have experience in creating labels that are FDA-compliant.

Bring Your Products to the Digital Sphere

In this digital age, your marketing strategy should involve the internet. Think social media, health and fitness websites, and other online channels where your target audience tends to gather. 

Digital marketing is a useful tool for spreading the word about your product and ensuring sales for your business. You can leverage fans and social media influencers as a form of word-of-mouth marketing. You can also use videos as well as affiliate marketing programs to reach a broader audience.

How to Work with Nutritional Supplement Manufacturers

One of the most important aspects of running a nutritional supplements business is finding a reliable manufacturer who can supply you with high-quality products that are proven safe and effective. Not only do these 3rd-party providers help you create the products you want your customers to enjoy.

If it’s you’re new to the supplement business and you’re unsure how to start working with a manufacturer, don’t fret! Today, we’ll be talking about how you can work with nutritional supplement manufacturers effectively.

Find a Supplement Manufacturer with Exacting Standards

Not all nutritional supplement manufacturers are created equal. Some are more stringent when it comes to following standards of quality and safety. Choose a manufacturing facility that is audited by regulatory authorities at the local, regional, state, and national level and is compliant with cGMP standards.

It is also important that they have a high-quality website that contains detailed information about their operations and quality control systems. A supplement manufacturer must visibly display their contact information. 

Understand their Offerings

Before working with a nutraceuticals manufacturer, you should also get to know what they offer. Familiarize yourself with the products they specialize in. It’s also a good idea to get to know the kind of services they offer like private label, contract manufacturer, design, and packaging.

You should also consider what certifications they can back up on the supplements they will create for you including organic, gluten-free, vegetarian, vegan, cruelty-free, and non-GMO.

Make Your Expectations Clear from the Start

Working with a supplement manufacturer involves clearly communicating your expectations so they understand what you need from the start. You can’t expect them to magically know what you need if you don’t tell them from the start.

Moreover, if there’s anything you need to do in order to expedite the process, be sure to follow-through on your end as well. 

1 2

For more information call (800) 688-5956 or Contact Us for a Free Quote!

También hablamos Español

For a Free, NO HASSLE Consultation or Quote: Simply fill out the form below and Click Send. One of our friendly staff will reply to you promptly. Thank you!