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Product Promotion in Times of Epidemic

UPDATE, March 16, 2020: Things are moving very quickly throughout the industry and the economy at large. As of press time, several retail chains have suspended in-store sampling, and it is foreseeable that more will follow suit. This has obviously been very traumatic to the entire promotional industry, and many important details remain to be seen. In the days and weeks to come, we will be working with retailers to return to allowing demos in stores as soon as it is safe to do so. We remain hopeful that even before the point where actual sampling is has fully returned, they may allow non-sampling demos and promotions to be performed. To this end, many of our suggestions for what can be done in-store will still be valid; additionally, we are recommending that brands take this down-time as an opportunity to more thoroughly train their ambassadors so that they are more effective at consumer education once the doors re-open. We will, of course, keep you fully apprised of any new developments as they occur.

In this post, we’re diving a bit deeper into that idea to identify specific opportunities where healthy/natural/organic brands can gain share in a turbulent market. These opportunities are rooted in the fact that consumers are actively looking for specific information and products that will help them be healthier and combat the COVID-19 threat. 

With that in mind, and based on our experience, here are some product brand categories that can and should be capitalizing on the opportunity to be front and center, educating and promoting to shoppers amid all the fear and panic.

  1. Natural Soaps
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This one is easy. Truly natural soaps (such as the amazing products from Dr. Bronners) are WAY better than standard consumer soaps, or even chemical-based antibacterial soaps. For people who are already keenly interested in making sure they have cleaned their hands (etc.) well, all you need to do is tell them that this product is better, and you’ll have an attentive audience.

The key here – as with most Natural/Organic/Sustainable/Healthy (or NOSH) products – is that you need to be able to tell your value story to the shopper who doesn’t already know it. For most brands, the most effective way to do that is person-to-person, with a trained brand ambassador. With a bit of management (and help from Promomash, of course) you can make sure that the extra expense of a demo will be more than compensated by the extra sales and acquisition of new customers.

  1. Supplements: 
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This is another natural fit for the times. There are 2 specific messages that should play well here:

  1. Immune-system support & boost products
  2. General health supplements 

Demos are also a fantastic option for supplements, due to the importance of educating the consumer on how your products help to improve health and immune response, and due to the fact that it’s easier to get a substantial return on investment with the high per-unit prices of the best supplements.

  1. Healthy/organic foods:
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Here, more traditional promotional tactics such as displays and discounts can help to increase the prominence of your brand at a more reasonable price. Well-designed coupon/flyers can help to convey your message. These tactics can be deceptively expensive though, and should be evaluated also on the basis of return on that investment; they will tend to require a high base volume in order to be net worthwhile.

  1. Natural sleep aids:
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Here’s an opportunity that might not be so obvious – but when you think about it, it’s a potential big double-winner. People are stressed out about everything right now… and they probably need sleep. Help! And on top of that, it’s more important than ever that they get adequate sleep, because for many people that’s the one thing they can do to improve their overall health and immune strength.

If you have a product(s) that encourage a good night’s rest, it’s just a matter of gently reminding people of the importance of sleep, and they’ll be totally on board… probably for the long term.

These are just a few ideas to get your creative juices flowing and to stimulate your marketing boldness. You know your products better than we do, and you know why you developed them for the market. The important thing now is to be bold, spread your message, and turn all the uncertainty into new loyal consumers.

If you would like to discuss ideas for how Promomash can help you get out there promoting fast and furiously during this time, feel free to reach out to our team…we have the expertise and resources to help you make the most out of your promotion dollars.

Good luck!

Originally posted by:
Chris Ambarian is the Co-founder and Chief Marketing Officer of Promomash

The benefit of using custom supplement formulas and product samples…

Why should you choose custom supplement formulations instead of stock, private label formulas for Your Brand?


A few reasons to consider custom formulas are…

1. Your product is unique to Your Brand.

2. Your formula matches your target customer.

3. Your products are made fresh to order

4. You are not selling the same thing everyone else is.

5. Your product meets Your customer’s expectations

6. You insure the highest possible quality.

We make creating custom formulated products easy…
1. Call and talk to one of our Brand Developers. They will help you come up with a formula that will fir your needs.


2. Order Your custom formulated samples to try the taste and impact of the product. Custom Sample ship out to you within 7 business days. 


3. Order as little as 144 units of YOUR OWN CUSTOM Formulated product to get started.


Don’t delay that great new idea you have. Call Toll Free for a FREE Brand Consultation today: +1 (800) 688-5956

The Team at NutraCap Labs,

Home of Custom Formulations with 5 Week Turnaround Times and 144 Unit Minimums.

How to Market Supplements Effectively

The nutritional supplement industry is growing fast in the United States. The demand for products that promote health and wellness is driven by a rapidly aging population, concern for chronic diseases, as well as an increasingly health-conscious younger generation. In turn, this creates stiff competition for business owners who choose to venture into this industry.

As a business owner, your main goal is to create a high-quality product that can stand out in a sea of rivals. Apart from making sure that you use high-quality ingredients and employ good manufacturing processes, it’s also important to market your supplement business effectively and help it stand out from the competition. Today, we’ll be talking about four simple ways to promote and distinguish your products from the crowd. Let’s get started!

Understand Your Target Market

Knowing your audience plays a key role in selling any product. Your marketing strategy should be a reflection of who your target demographic is so you need to understand who they are, what they like, and where they are. Typically, people who consume nutritional supplements are those with medical issues or are motivated by wellness, fitness, and preventive medicine. 

Consumer research can help you come up with the most efficient marketing strategy. By understanding your audience, you can design products that well-suited to their tastes and needs, create compelling promotional materials, and use advertising methods that will inspire people to buy your products.

Develop a Compelling Supplement Packaging Design

Packaging design plays a crucial role in the marketability of your product. As the face of your product line, it should look professionally-made, attractive, easy to read, and designed with your target market in mind. 

An eye-catching label and packaging design can help your supplements fly off the shelves. In this sense, it is important to leverage your product’s label and packaging real estate to draw your customers in. Evaluate packaging and design styles used by your competitors and determine how you can make yours stand out. You can also work with professional graphic designers to come up with a design that best suits your brand.

Have FDA-Compliant Labels

Apart from being attractive to your customers, your label should also comply with the standards set by the Food and Drug Administration. They have regulations on general labeling, identity statements, nutrition labeling, ingredient labeling, claims, net quantity of contents, as well as pre-market notification of new dietary ingredients. 

Your supplements should comply with these guidelines otherwise, you risk your product being legally barred from US distribution. This is a costly and time-consuming issue that can hurt your business. To avoid this, it is best to work with designers who have experience in creating labels that are FDA-compliant.

Bring Your Products to the Digital Sphere

In this digital age, your marketing strategy should involve the internet. Think social media, health and fitness websites, and other online channels where your target audience tends to gather. 

Digital marketing is a useful tool for spreading the word about your product and ensuring sales for your business. You can leverage fans and social media influencers as a form of word-of-mouth marketing. You can also use videos as well as affiliate marketing programs to reach a broader audience.

How to Work with Nutritional Supplement Manufacturers

One of the most important aspects of running a nutritional supplements business is finding a reliable manufacturer who can supply you with high-quality products that are proven safe and effective. Not only do these 3rd-party providers help you create the products you want your customers to enjoy.

If it’s you’re new to the supplement business and you’re unsure how to start working with a manufacturer, don’t fret! Today, we’ll be talking about how you can work with nutritional supplement manufacturers effectively.

Find a Supplement Manufacturer with Exacting Standards

Not all nutritional supplement manufacturers are created equal. Some are more stringent when it comes to following standards of quality and safety. Choose a manufacturing facility that is audited by regulatory authorities at the local, regional, state, and national level and is compliant with cGMP standards.

It is also important that they have a high-quality website that contains detailed information about their operations and quality control systems. A supplement manufacturer must visibly display their contact information. 

Understand their Offerings

Before working with a nutraceuticals manufacturer, you should also get to know what they offer. Familiarize yourself with the products they specialize in. It’s also a good idea to get to know the kind of services they offer like private label, contract manufacturer, design, and packaging.

You should also consider what certifications they can back up on the supplements they will create for you including organic, gluten-free, vegetarian, vegan, cruelty-free, and non-GMO.

Make Your Expectations Clear from the Start

Working with a supplement manufacturer involves clearly communicating your expectations so they understand what you need from the start. You can’t expect them to magically know what you need if you don’t tell them from the start.

Moreover, if there’s anything you need to do in order to expedite the process, be sure to follow-through on your end as well. 

3 Challenges of Supplement Business Startups

The demand for nutritional supplements and sports nutrition products continue to show signs of growth thanks to the ever-growing concern for health and wellness. Over the past few years, more enterprising individuals are entering the industry bearing the next best thing in dietary supplements and sports nutrition.

But as with any business, dietary supplement startups face certain challenges that business owners have to overcome if they want to be successful. This includes developing a viable product supported by scientific evidence and efficacy, branding, distribution, and positioning.

Product Viability

Scientific evidence plays a vital role in the viability of a nutritional supplement. What you’re selling need more than just a simple proof of safety and animal studies. The health-giving claims of your products need to be supported by sound research.

It will also help if your product isn’t only backed up by science but also has a unique selling proposition that will help it stand out from the crowd. 

Distribution Strategy

There are so many ways that consumers can purchase supplements these days. Just one click on Amazon or even social media conjures up dozens of offerings from different brands. 

For early-stage supplement companies, it’s better and far more manageable to focus on a specific demographic and build a strong position in that segment rather than selling to everybody. 

Establishing a strong, if not dominant position, in a group lets you direct your resources to customers with a high potential for sales growth, interest in your product, and loyalty to your brand.

Branding

Building a strong brand identity can be challenging for smaller supplement companies. People’s attention span tends to be short so you need to develop a kind of branding that sticks and that leaves a lasting impression to your customers. Conforming to your target market’s values and needs while having a unique style, voice, and tone provides distinction.

Here’s Why You Should Start a Supplement Company

If you’re a fitness buff with an keen interest in business then diving into the fitness industry might have already crossed your mind. While there are several ways to dip your toes into this $94 billion industry, by far the easiest one is by starting your own supplement company.

Today, we’ll be talking about 8 reasons why you should start selling your own line of health supplements.

It’s Cheap to Start

Compared with other businesses, the supplement business is relatively cheap to start. If you have $5000, you’ll have enough capital kickstart your business especially if you work with contract manufacturers or if you decide to sell private label supplements. 

If you’re up for the challenge, you can also start your business for as little as $1000 to $2000 but you’ll have to source you’re the raw materials and mix the supplements yourself.

It’s Easily Scalable

study in May 2019 by Grand View Research, Inc. revealed that the dietary supplements market is expected to reach $194 billion by 2025. This is fueled by rising health awareness among consumers in various age groups.

The demand for supplements isn’t likely to drop any time soon which means you can start catering to a small segment of the market and scale up easily. All you need is to identify who you want to sell to first and then branch out from there.

You Have Multiple Channels for Selling

Most retail businesses rely heavily on selling to individuals. With the supplement business, however, you have different options when it comes to selling. You an can sell to gyms, clinics, in your community, through online retailers, or on online marketplaces.

You can Run This Business Even If You’re In Your Pajamas

Depending on the State where you live, you can run a small company in the comfort of your living room. You can be the CEO of your company and not even bother wearing a suit and a tie and more importantly, without having to spend on a brick and mortar store.

As long as you have a full inventory of supplements you can sell, your business can thrive.

You Don’t Have to Reinvent the Wheel

You don’t always have to have a one-of-a-kind formula to become successful in the supplements business. You can make a profit using simple formulas that already exist through private label supplements.

You Can Find Top-Quality Raw Materials from Suppliers

With a bit of research, you can find a manufacturer who has raw ingredients for the supplements you want to sell. For example, Nutracap Labs has everything you need in one place including raw ingredients, wholesale, contract manufacturing, custom formulation, and private labeling. 

Creating a Brand is Simple

There are dozens of tools nowadays that you can use for branding your supplement line and to help it stand out from the competition.

If designing labels and logos is not your strong suit, you can always turn to Nutracap Labs. We offer label design services. We help you create compelling designs and we also specialize in end-to-end project management to ensure that the designs we create achieve your desired outcomes.

Sustainability challenges in the supply chain

Sustainability from a natural products corporation comes from many operations; however, the department that will be tasked in implement the policy, whatever that form may be, will be supply chain. Therefore, the supply chain professional running the program will have to wear many hats in order to accomplish this task.

From a supply chain standpoint, the initial reaction to implementing a sustainability program would be the impact on cost. Other impacts could be potential changes to the supply bases, quality, availability and continuity of supply. In addition, the company will need a coherent sustainability mission statement to implement the program.

Supply chain professionals have multiple touch points in any organization; they need to be able to engage and influence other departments in an effective manner. It is critical to understand the company mission statement regarding sustainability, and there is alignment across the organization from marketing, finance, production and logistics. In some cases, supply chain may have to help sell the idea.

Sustainability and corporate social responsibility

Sustainability must first be adequately defined before a program can be implemented. The United Nations’ World Commission on Environment and Development in 2008 defined sustainability as “development that meets the needs of the present without compromising the ability of future generations to meet their own needs”.

From here, we can tether sustainability to corporate social responsibility (CSR). CSR is not as universally adopted. It could a different concept for each organization despite the increasing pressure for the need to do so.

Read The Full Article HERE

Measuring curcumin absorption

In Natural Product INSIDER‘s article, “Curcumin’s popularity ups and downs,” Chase Shryoc noted that the supplement industry can better market the bioavailability of enhanced absorption curcumin products. He observed that comparing “X” times bioavailability of one product as opposed to “X + 1” times for other products is “confusing and meaningless to consumers.” He further noted that a better way of comparing products would be to show how much of an active ingredient is absorbed by stating the number of curcuminoids per ml of plasma. This simple statement raises several issues.

Free bioactive curcumin in the blood (plasma) is the best indicator of absorption and bioavailability. When curcumin is absorbed, much of it is converted to the biologically inactive forms curcumin sulfate and curcumin glucuronide. Most curcumin pharmacokinetic studies in humans designed to assess curcumin absorption measure total (free plus conjugated) curcumin, and not free, bioactive curcumin in the blood becauseenzymatic hydrolysis of plasma samples is employed prior to extraction and analysis. Enzymatic hydrolysis frees curcumin from its inactive forms. Therefore, the amount of free bioactive curcumin is unknown and cannot be determined. Therefore, products that use enzymatic hydrolysis to determine blood levels greatly inflate the results of their studies regarding curcumin absorption, and their reports of enhanced curcumin absorption can be misleading. What is important is the amount of free, un-metabolized and biologically active curcumin in the blood, and not the amount of biologically inactive conjugates of curcumin [Biomed J Sci Tech Res. 2019; DOI: 10.26717/BJSTR.201912.002289].

The dietary supplement industry must adhere to the highest standards of appropriate pharmacokinetic practice, utilizing the same techniques and methods for assessing blood levels of bioactive constituents as are used in the pharmaceutical industry. Hydrolysis of plasma samples prior to extraction and analysis is not an accepted technique in the pharmaceutical industry, nor should it be in the dietary supplement industry. Only then will consumers have a clear understanding of the efficacy of any given curcumin product.

A second issue in comparing various curcumin products formulations is the wide disparity in the amount of curcumin administered, which can range from 65 mg to as high as 1,000 mg. Plasma levels of free curcumin, and its inactive conjugates and metabolites are not only impacted by the relative ability of a given product to be absorbed, but also the relative dose of curcumin administered. Two common pharmacokinetic terms are used to express absorption. The Cmax is the maximum (peak) concentration of a substance such as curcumin, and the area under the curve (AUC) over a finite period of time provides information on the amount (extent) of curcumin absorbed.

Read The Full Article HERE

Bioavailability of curcumin

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As an isolated supplement, curcumin is generally understood to be stronger than turmeric, and is often sold as a single compound. Laboratory supplement production focuses on isolating active ingredients, and there is concern that this process may remove compounds that enhance curcumin efficacy. Some researchers question whether the supporting compounds in turmeric are necessary for curcumin bioavailability. Without turmeric, curcumin absorption and resulting efficacy may be reduced. While both turmeric and curcumin are known to have beneficial properties, it is not understood if the synergistic effects of all constituents (including curcumin) within turmeric are more effective than the extracted potent forms of curcumin alone. Until the research is in, this leaves consumers with the question of what product is best: turmeric or curcumin?

One method currently used to improve absorption for curcumin as a single-compound product is the inclusion of piperine, a compound extracted from black pepper that can enhance curcumin absorption. More research is in the pipeline and science substantiating which are the most active compounds and how they work most effectively in one’s body will bring much-needed foundational insight to the curcumin industry.

According to the 2017 Nutrition Business Journal (NBJ) Supplement Business Report, curcumin growth has exploded from product sales of US$15 million in 2005 to $163 million in 2015 and is still spreading from category to category. The rapid increase in popularity has brought many new products to market and, with that, some claims to product benefits and efficacy that are not yet substantiated with research. Overstated claims result in consumer disappointment at best and negative press at worst. The bad press on a product with a claim unsupported by science can reflect on the entire category, regardless of whether those other products have an issue.

Read The Full Article HERE

New Chinese Tariffs Target 60 Billion In U.S Trade; Supplements Escape For Now

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The Chinese government has retaliated in the latest escalation of President Trump’s trade war by releasing lists of new tariffs on US products, the highest of which will reach 25%. Experts worry that the fallout could affect the supplement industry.

In July President Trump turned up the heat in the trade dispute with China releasing a new list of 10% tariffs targetings 200 billion in trade with China. The most recent is a direct response.

Read The Full Article HERE

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