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Marketing Advantages for Branded Ingredients


Dietary supplement marketing today requires transparency. After years of mainstream media raising all kinds of questions about the safety and efficacy of products this industry produces, people are skeptical, even as the number of users continues to grow. The supply chain for commodities remains problematic, but branded ingredients engender trust, which is worth examining in some detail. How have branded ingredient suppliers stepped up their game, and how can that be conveyed to customers?

Pulling the Curtain Back
Consumers have access to more information—at any time or location—than ever before. Consequently, more supplement brands are pulling back the curtain to reveal their testing practices, manufacturing facilities, company policies, and especially what their ingredients are and how they choose them. Suppliers with heavy investment in branded ingredients are making it easier for their customers to provide that information to consumers, and some of their stories will resonate deeply with supplement users. I predict in the near future we’ll see an increasing number of brands putting the stories their suppliers have to tell front and center in more of their marketing efforts. Some branded ingredient companies are even reaching out directly to educate retailers in the health food channel about their products.

Ingredients are complicated. Which ingredients are selected for product formulations influence, and are influenced by, all aspects of a company. Managing supply chain challenges, short-term profits vs. the long-term view, healthcare professional acceptance, regulatory compliance, and consumer expectations all coalesce in this one decision.

What do branded ingredients bring to the table? Generally, but not always, branded ingredients are backed by intellectual property in the form of research and patents. The ingredients and the company often have other virtues that help establish trust and credibility as well. Let’s look at examples of those and some of the most effective ways to convey the advantages to brands, consumers, and the medical community, all of which are crucial to an ingredient’s success.

Research & IP
Ingredient suppliers have stepped up their research game exponentially in the nearly 30 years I’ve been in the industry. Years ago, there were a few suppliers involved in solid research on their own branded ingredients, but it was more common for ingredient marketing to be built around science “borrowed” from competitors. It was an unsustainable practice, subject to much criticism within the industry, and a source of both amusement and frustration to trade media. Slowly that changed as more branded ingredients were researched to establish safety data for New Dietary Ingredient (NDI) and Generally Recognized As Safe (GRAS) status applications. Patent applications required data as well. R&D departments developed novel extracts, which had to be studied for regulatory purposes. The benefits were also researched, sometimes discovering health supporting mechanisms not previously known.

Early on, most of the research was in vitro, with some in vivo mostly in animal models. Sometimes it was published, sometimes not. Over time, human clinical trials became more common, and were increasingly published in peer-reviewed journals. Today, the quality of research is far more respectable, and paying off, as evidenced by the medical community’s endorsement of ingredients such as curcumin and choline, which has been a significant factor in sales growth for those ingredients.

Leading suppliers are also being more proactive about self-policing when they see problems, particularly with adulteration. Advocating for fit-for-purpose testing has moved beyond labs and forward-thinking trade associations, with some ingredient suppliers notifying colleagues and competitors about adulterants they have uncovered and how to test to find them. We’ve even seen one supplier in particular develop extensive cultivation programs, giving it adequate supply of raw material and more control over quality, while at the same time materially improving quality of life for small farming communities. The company recently pioneered a first of its kind reforestation program.

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Lion’s Mane History
Lion’s Mane is a choice edible that grows wild on deciduous trees and is now extensively cultivated on sawdust substrates.

Lion’s Mane Uses
Hericium is an immunomodulator that is useful for many conditions where immunity is compromised. It has also been used for gastritis. Current research suggests that Hericium may have some effect on nerve growth.

Proudly Made in China
In 1996, CEO and Founder of Nammex, Jeff Chilton organized organic mushroom production in China. That initiative paid off and today all Nammex mushrooms are grown or wildcrafted deep in the mountains of China by our Certified Organic production partners. Learn more about our growers in China.

Not All Medicinal Mushrooms Products are Created Equal
US lab-grown Lion’s Mane is mycelium grown on grain. Analysis has shown that US Lion’s Mane mycelium on grain has low levels of beta-glucan and very high levels of starch. Nammex only uses 100% organic fruiting bodies which are rigorously tested and guaranteed for active compounds. Learn more about the mycelia myth and the 10 Questions to Ask about Your Mushroom Supplement.

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Ashwagandha: Leading the Adaptogenic Revolution


One of the most well-known botanical plants in traditional Ayurvedic medicine, ashwagandha (Withania somnifera) has gained attention in the health and wellness industry for its restorative and rejuvenating benefits. Offering a variety of applications, including as a general tonic, the root can be used as an adaptogen, meaning it helps the body cope with stress.

Ashwagandha is frequently referred to as “Indian ginseng” because of its rejuvenating properties, even though botanically, ginseng and ashwagandha are unrelated. Belonging to the same nightshade family as tomato, eggplant, and potato, ashwagandha is a shrub with oval leaves and yellow flowers. It bears red fruit about the size of a raisin. The herb is native to arid regions of India, northern Africa, and the Middle East, and is also grown today in more moderate climates.

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The Benefits of Purple Potatoes



Purple sweet potatoes are not only good for giving your taste buds a sweet taste but they also aid in cardiovascular helath. Purple sweet potatoes were originally cultivated around the Central American region. This starch-rich tuber plant is a dicotyledon, belonging to the family of Convolvulaceae, and named botanically as Ipomoea batatas. Purple sweet potatoes have a crunchy, starch-rich flesh that is loaded with a flavonoid pigment of anti-oxidants, vitamins, minerals, and dietary fiber that are essential for great health within the human body.

Purple sweet potatoes are grown throughout the regions of tropical and warm temperatures. This potato requires efforts of sufficient water and they require little attention for their successful harvest. The tuberous root features an elongated shape with tapered ends that have a smooth outer skin with colors ranges from red, purple, brown, and white. Purple sweet potatoes should not be confused with yams which are another starchy root that is widely grown in the West Africa region. Both of these crops are distinguished because Purple sweet potatoes are dicotyledonous, relatively smaller in size and possess very thin peel. On the other hand yams are monocotyledons, larger, and feature thick, rough, dark brown skin depending upon the cultivar type. Internally purple sweet potatoes have a starchy, sweet flesh which, depending upon the pigment concentration.

Purple sweet potatoes are one of the higher calorie starch foods. The tuber, however, contains no saturated fats or cholesterol. It’s main quality is a rich source of dietary fiber, anti-oxidants, vitamins, and minerals. The calories content also comes mainly from starch which is a complex carbohydrate. Purple sweet potatoes also have a higher amylose to the amylopectin ratio than regular potatoes. Amylose raises the blood sugar levels slower in comparison to simple fruit sugars therefore, it is recommended as a healthy food item even in if you are suffering from diabetes.

The tuber is also an excellent source of flavonoid compounds such as beta-carotene and vitamin-A. These compounds are powerful natural antioxidants. Vitamin A is also required for the human body to maintain integrity of the mucus membranes and skin. Vitamin A is also vital nutrient for healthy vision. The consumption of natural vegetables and fruits rich in flavonoids helps protect from lung and oral cavity cancers within the human body. These tubers are packed with many essential vitamins such as Vitamin B-5, Vitamin B-6, Vitamin B-1, niacin, as well as riboflavin. These vitamins are essential in the sense that the human body requires them from external sources to replenish. These vitamins function as co-factors for various enzymes for the metabolism to operate functionally.

Purple sweet potato provides good amount of vital minerals such as iron, calcium, magnesium, manganese, and potassium that are very essential for enzyme, protein, and carbohydrates to the metabolism. Purple sweet potato top greens are indeed more nutritious than the tuber itself and they  carry more iron, vitamin C, folates, vitamin K, and potassium but less sodium than its tuber.

Here at NutraCap Labs we carry Purple sweet potatoes as one of our premium ingredients. Let us help you formulate your next product for your line with this amazing ingredient. To get the process started visit us online at

Casein Can Benefit Your Diet.


Some of the past year’s greatest changes in film have been ‘underdogs’ packing on the pounds to create some of the greatest legends of all time. One of the best examples you ask? Connor Mcgregor. If you are doing the same; you are working out, paying close care to your nutrition, and staying on track to reach and maintain your fitness and health goals; but want to make the most of your efforts, there is one thing you should not overlook. That is quality protein. You probably already know that whey is your ideal pre and post-workout protein choice. Though, what you may not know a great deal about are the plentiful benefits of another protein: Casein. Here are several benefits of using casein in your diet:

Not all proteins are made equal. Whether it is soy, egg, animal, whey, or casein protein, they all have their own unique rewards. Arguably, casein’s greatest strength is timing. Casein has the ability to deliver your bloodstream with a steady and slow flow of amino acids that could last for hours. Muscles may not be built overnight, but drinking a glass of casein-rich milk is the ideal protein to consume right before bed, as it will be more helpful throughout the night than any other protein option.

Want to build massive muscles faster? According to a study, casein may be a significant ingredient to your success. Researchers took 35 males executing heavy resistance training and found that the group consuming a whey and casein combination considerably outperformed members who were given a combination of glutamine supplement, BCAAs, and whey. Over the course of the 10-week study, the whey and casein combo produced the greatest increases in lean, fat-free mass. Why take only one form of protein when a mixture yields much better results?

Want to advance your chances of muscle growth and weight loss? If so, you might be interested to know that a study conducted in the Netherlands found that by multiplying casein intake by two and a half times, participants were able to have a higher metabolic rate while sleeping and a better overall fat balance. Also of note is that satiety levels were 35% higher. In other words, by taking casein you will not only be growing your odds of losing fat, but you will do so on a fuller stomach.

Here at NutraCap Labs we offer Casein protein as one of our premium ingredients. Let us formulate and design your next product for your line with this amazing ingredient. Casein can be used by itself or mixed with other proteins such as isolate or whey. To get the process started today visit us online at

L Arginine The Forgotten Amino Acid


While most people don’t realize the benefits of l-arginine, it might be the key to improving an individual’s overall health, especially cardiovascular health and with more than 80 million Americans suffering from some form of cardiovascular disease, it’s surprising l-arginine doesn’t get more attention. L-arginine is primarily used to help support cardiovascular health, but offers significant benefits in many other ways. L-arginine helps support healthy blood pressure – As people take l-arginine, it gets converted in the body to nitric oxide. Nitric oxide is a key molecule that opens and expands the blood vessels to improve blood flow. That process reduces blood pressure and puts less strain on the heart.

L-arginine helps support health cholesterol levels – By expanding the blood vessels, l-arginine helps cholesterol to pass through and be eliminated by the body easier. L-arginine helps support muscle development – As l-arginine gets converted into nitric oxide, the process helps increase oxygen and nutrients delivery to the muscles. With more oxygen and nutrients, you’re able to workout for a longer period of time without getting fatigued. By increasing your exercise output, you’ll be able to increase your ability to build muscle. L-arginine supports healthy energy levels – As l-arginine works to expand the blood vessels, those taking it notice they feel more energized because oxygen is reaching where it is needed at a higher rate. L-arginine supports the immune system – l-arginine is a key amino acid for immune support because it improves blood flow to enable white blood cells and other key nutrients to get where they are needed more efficiently.

The body uses l-arginine to create nitric oxide. Nitric oxide is a neurotransmitter that signals the blood vessels to relax. As the body produces more nitric oxide and relaxes the blood vessels, it helps put less stress on the heart. This process supports overall heart health and your overall health. L-arginine also works with the amino acid l-citrulline to further increase the body’s nitric oxide production. The body changes l-citrulline into l-arginine, which can then be used to create additional nitric oxide within the body.

While the body naturally uses the l-arginine you eat in your diet to increase nitric oxide, production slows as we age. As the body produces less and less nitric oxide, blood pressure rises, cholesterol levels become less healthy and we age faster. As our nitric oxide levels drop so does energy, muscle development and your immune system becomes weaker. By supplementing your diet with enough l-arginine, users can slow the aging process and feel healthier and stronger longer. Studies indicate taking anywhere from 4 to 6 grams of l-arginine has the ability to improve your health by increasing your nitric oxide levels.

Here at NutraCap Labs we offer L Arginine as one of our premium ingredients. Let us help you formulate your next product using this amazing ingredient. To get the process started today visit us online at

Hydromax Glycerol keeps your muscles hydrated.


Hydromax Glycerol is a new ingredient that has gained much popularity within the supplement industry. This particular ingredient is used in many different products such as pre-workouts, intra-workout, and pump products as well. This ingredient is used to hydrate the muscles within the body as well as improve pumps and endurance. This ingredient is primarily taken orally within fitness supplements and helps to prevent dehydration during physical activity as well as improve muscular pumps when performing exercises with weights. This ingredient once consumed in the body is rapidly absorbed, metabolized through the liver and kidneys and then distributed throughout the body.

Hydromax Glycerol helps keep the body hydrated during times of excessive heat. When Hydromax Glycerol is metabolized and distributed throughout the body this will improve muscle pumps due to the ingredient being distributed throughout the intracellular space which leads to increased fluid in the blood and tissues throughout the body. This ingredient is amazing at hydrating and preventing dehydration during exercise no matter if it is due to exercise intensity or the temperature where once is performing their exercise or exercise routine. Hydromax Glycerol has also shown to increase exercise output along with lowering physical stress and prolonging endurance during exercise routines. When consuming Hydromax Glycerol it has also been shown to increase plasma as well as volume within the muscles which increases muscular size during physical exercise. Aside from fitness and exercise Hydromax Glycerol comes with a number of other uses such as helping with skin condition as well as a reducing pressure from the cornea prior to an eye exam.

Hydromax Glycerol has been shown to be a safe and effective ingredient that helps enhance exercise performance. This ingredient can also be stacked with other supplements such as creatine monohydrate. Mixing these two ingredients together has shown to reduce the perceived rate of body exertion when exercising as well as reducing temperature within the body during exercise or strenuous activities. Other notable ingredients that are normally stacked with other pump inducing products as well as amino acids. Ingredients like taurine, leucine, agmatine, vitamin c, and nitrosigine.

The Hydromax ingredient is now being added to the majority of intra-workout supplements. Hydromax Glycerol plays a big role in intra-workout supplements because it keeps the muscle tissues hydrated and saturated and providing endurance throughout the training sessions to extend them longer which can allow one to train harder. This in conjunction with amino acids leads to faster recovery which aids in better muscle growth within the individual performing the exercise regimen.

Here at Durcap Labs we provide Hydromax Glycerol as one of our premium ingredients. Let us work with you to develop your next product for your next line using this amazing ingredient. To get the process started visit us online at

Microlactin For Joint Relief


Microlactin is one of those ingredients that is rarely talked about but has a wide variety of health benefits. The active ingredients found in Microlactin are concentrated proteins from milk. These are proteins that are naturally found in cow’s milk and are filled with unique micronutrients that are bio actively available. Microlactin works by making the tight junctions of the blood vessels in the human body even tighter. When this is done it in turn reduces the emigration of neutrophils to the site of places where inflammation may be occurring. As a result of this process the cycle of inflammation and pain is slowed down leaving the individual with better feeling joints, quicker joint recovery, and increased flexibility with the joints.

Microlactin Powder is obtained from lactating cows that have been given immune stimulants. This ingredient contains large amounts of antibodies that appear to have several health benefits like boosting the immune system and reducing symptoms associated with osteoarthritis. Microlactin also contains protein that helps in rebuilding damaged cartilage tissues. Microlactin is also show to be 90 percent lactose-free, making it appropriate for people who are lactose intolerant or cannot ingest dairy products without getting stomach pain or nausea.

Microlactin has shown to improve joint health over a period of just one to two weeks of usage. There are many people who say they even see results within the first few days of usage. Microlactin has also been studied with heavy research showing that it benefits your overall health in more than one way. In many studies Microlactin has been noted to reduce blood pressure in people suffering from hyperlipidemia. Another study shoes that people with symptoms of osteoarthritis have seen improved functionality and that Microlactin was very comparable to Glucosamine sulfate. There was also shown that Microlactin reduced LDL (Bad Cholesterol) and total cholesterol and there were no significant influences on HDL-C (Good Cholesterol). Microlactin also has the IgG bioactive peptide that has been noted to help resist acid hydrolysis in the stomach during digestion.

As an athlete there are also many advantages to using the Microlactin ingredient for outside supplementation. With the heavy strenuous activities athletes put on their bodies daily recovery is a key factor in the process of staying healthy. Therefore keeping your body in optimal health is key with things such as joint health (for runners or athletes) as well as recovery (bodybuilders or physique athletes). This supplement is indeed a revolutionary answer to joint pain and inflammation. If glucosamine supplements do not work for you, then Microlactin might be the perfect ingredient you are looking for.

Here at NutraCap Labs we offer Microlactin as one of our premium ingredients. Let us help you formulate your next product for your line using this amazing ingredient. To get the process started visit us online at

Health Benefits of Curcumin.


Turmeric which is an orange-colored spice imported from India, is one part of the ginger family and has been a staple in Southeast Asian cooking for thousands of years. However Turmeric Curcumin has also been used in Chinese medicines to clear infections and inflammations on the inside and outside of the body when reactions may occur. Beyond the holistic health community, Western medical practitioners have just came on board in recent times recognizing the health benefits of turmeric curcumin.

Studies by doctors at UCLA found that curcumin which is the main component in turmeric, appeared to block an enzyme that promotes the growth of head and neck cancer within the human body. In this particular study, 21 subjects with head and neck cancers chewed two tablets containing 1,000 milligrams of curcumin per day. The independent lab which is located in Maryland evaluated the results and found that the cancer-promoting enzymes in the patients’ mouths were slowed down significantly by the curcumin and that the curcumin also prevented from advancing the spread of the malignant cells. This study also showed that turmeric’s powerful antioxidant properties fight cancer as well as causing free radicals to reduce or prevent some of the damage they can cause during the process. Much research is still needed but in these preemptive studies the information has indicated that curcumin may help prevent or treat several types of cancer including prostate, skin and colon cancers.

The medical director of the Arizona Center for Integrative Medicine and an assistant professor of clinical medicine at the University of Arizona College of Medicine in Tucson Arizona, wrote a synopsis for the American Academy of Pain Management in which they discussed the health benefits of turmeric. According to these to individuals in involved in medicine practice, pretreatment with turmeric completely inhibited the onset of rheumatoid arthritis in the rats this was studied in. The study found that using turmeric for pre-existing rheumatoid arthritis resulted in a significant reduction of symptoms in the patients being tested. Other research also shows that curcumin might ease symptoms of uveitis — which is long-term inflammation in the middle layer of the eye. So far many studies show that taking turmeric daily for several months may improve kidney function for people with kidney inflammation.

Curcumin also works with the gallbladder helping to stimulating it to make bile. When bile is stimulated this may help with the digestion process. In Germany, turmeric can be prescribed for digestive problems for individuals with a referral. Some research shows that turmeric may also help upset stomachs, bloating and gas. Turmeric may also help reduce the occurrence of irritable bowel syndrome (IBS) in people who are otherwise healthy. Studies have suggested curcumin may help prevent the buildup of plaque that can clog arteries and lead to heart attacks and strokes which can prevent heart disease as well as prevent diabetes in some cases.  Curcumin is now also being used in sports medicine as well as athletics. Athletes who use Curcumin have been shown to have improved cardiovascular systems, increased recovery, and healthier overall appearance.

Here at NutraCap Labs we carry Curcumin as one of our premium ingredients. Let us help you formulate your next product for your line with this amazing ingredient. To get the process started visit us online at

Vitamin K1 and its many Health Benefits.


Vitamin K1 is one of the many K vitamins, also called naphthiquinones that are present in many natural foods. These particular vitamins have many specific health effects that nutritionists and other scientists look at to help provide more information on how dietary supplements can keep people healthy. Vitamin K1 and a similar vitamin K2 are most prominently used as coagulants. In fact, the term “vitamin K” comes from the German and Scandinavian spelling of the word coagulant. As natural coagulants, vitamin K1 and similar nutrients can help to prevent excessive bleeding, as in when blood thinners or Coumadin’s cause improper clotting within the veins in the human body. It is also shown that Vitamin K1 can be a good vitamin used in preventing heart attacks. By ingesting Vitamin K1 it helps to keep veins clear and can give some aid to heart health as well.

A range of other K vitamins called K3, K4 and K5 are found to be used mainly in animal food. In addition to being used as a natural coagulant, vitamin K1 has some other specific benefits that the medical community is looking into, as doctors use this nutritional element in different ways to manage the health of many patients that are seen on a regular base. Vitamin K1 can be used on the skin to limit the effects of bruising for skin treatment. When Vitamin K1 is applied topically the application helps to quicken the fading of bruises according to many dermatologists in the health and skin field. Many doctors also claim that vitamin K can be helpful in decreasing dark circles around the eyes which is a known condition that affects a lot of Americans and causes a lot of consumers to look into possible dermatology solutions.

One other primary use of vitamin K1 is in a pediatric or neonatal facility. U.S. doctors have recommended that all newborns receive an injection of vitamin K to help with clotting, because newborns tend to have a deficiency of this element and may experience excessive bleeding. Premature infants need to be watched for these kinds of deficiencies and other health issues. Vitamin K1 is also used to treat prothrombin deficiencies caused by external factors like a blood thinner. In addition to the above uses of vitamin K1, researchers are looking at how this dietary element may help with bone density. Doctors in Japan are looking at how vitamin K1 may help in preventing some kinds of cancers. One could see how beneficial Vitamin K1 is when used for sports supplementation. By incorporating Vitamin K1 into sports supplementation we see that this can maximize blood flow by keeping veins open to where blood can actually flow properly. By doing this it keeps circulation going throughout the human body and for bodybuilders it may increase what is referred to as “pump” or getting as much blood into the muscle as possible.

Here at NutraCap Labs we carry Vitamin K1 as one of our premium ingredients. Let us work with you to help formulate your next product for your next line using this ingredient. To get the process started visit us online at

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