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Trends in digestive health

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Digestive health has become increasingly important. Yes, it’s on-trend, but why is it really so important? Because it’s all about the “gut.” Martha Carlin, CEO of The Biocollective Research, is one of many people doing important work related to the gut. She became interested in the topic after reading Martin Blazer’s book Missing Microbes. In a recent episode of the Business Leaders Podcast, Carlin said, “For people who don’t know what the human microbiome is, that’s the trillions of bacteria, fungi, viruses and archaea that live in and on our body. We’re actually more microbial than we are human.”

Carlin isn’t alone; even Hippocrates acknowledged: “All disease begins in the gut.” 

As product developers continue to incorporate functional attributes to address consumer need states related to gastrointestinal (GI) health, a good place to start is with a combination of probiotics and prebiotics, a positive synergy referred to as synbiotics. Probiotics gained recognition in recent years with the growing popularity of foods like yogurt, kimchi and sauerkraut. Probiotics add healthy bacteria into the body, while prebiotics feed the healthy organisms in the gut.

Product development trends over the last five to six years have focused on—or even obsessed over—probiotics, with less emphasis on prebiotics. However, both are needed for optimal health. Obtaining effective probiotics strains and adequate prebiotics via diet to improve GI health isn’t easy; in order to have healthy gut, supplementation with both is often advised.

Roughly one-fourth of U.S. adults seek foods and beverages with high amounts of probiotics or prebiotics, according to a 2017 national consumer survey conducted by Packaged Facts. The interest is spurring innovation in the food and beverage industry.

The future mission of product developers is to focus on effectively formulating with both prebiotics and probiotics. It is important for the long-term progression of digestive health to incorporate the synbiotic approach. It will take into account solutions based on the total body, focusing on introducing products that can effectively address areas like immune system, gut health and overall well-being.

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NutraCap Labs’ mission is to provide our customers with the highest quality products and an industry-best customer service experience. Based in Atlanta, GA, NutraCap Labs is a manufacturer of Nutraceuticals/Dietary Supplements and we are experiencing explosive growth. As a GMP compliant and an FDA registered company, we specialize in encapsulation manufacturing, sports nutrition and raw health powders, product formulation, brand design and distribution. Private Label manufacturing is the fastest growing sector of our business and our biggest strength due to the relationships we have built with our customers.

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Our goal at NutraCap Labs is to partner with our customers to create the best products possible through custom formulation, in-house label design and other services that we offer. Additionally, through our sister company, Active Sports Distribution, we market and sell some of the health and fitness industry’s most popular supplements to retail stores worldwide. With the Nutraceutical industry approaching $85 billion annually, we are excited to become a leader in this arena. Our experienced management team is committed to bringing ethics and professionalism to the forefront of the industry.

At Nutracap Labs we aim to lower what has always been a high barrier to entry into the dietary supplement industry. Our minimums start at 144 units per product and allows lower risk for two categories of customer. 1. Those who may be working with limited capital and cannot tolerate much risk. 2. Those who have the capital but are interested in testing the market before they scale their business

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