Powders dominate key sports nutrition categories

Powder-based formulas are all over the lists of best-selling sports nutrition products at top retailers including Amazon, Walmart and Bodybuilding.com. Powder products dominate certain categories more than others. For instance, Amazon’s protein, pre-workout and post-workout/recovery categories are mostly owned by powder products, specifically ready-to-mix (RTM) formulas. Mixable powders more popular in sports nutrition compared to…

Plant-based protein—new innovation

“Plant Based will be the Hottest Food Trend of 2018,” reported the HuffPost last fall. While they were focused on reviewing foods that serve as replacements for burgers, fish, etc., protein in general has been on trend for several years. When thinking about plant-based protein, it’s important to explore plant-based protein as an ingredient for use in…