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Imagine yourself strolling through the alleys of an ancient outdoor marketplace. The aromas of roasting meats making your mouth water, the vibrant colors of exotic spices piled high onto their platters, and the call of vendors everywhere, trying to entice you to come over and try a sample of their goods. The enticement of a…
DetailsIt’s a hot summer day, and it’s time for an ice-cold beer. The big question…….do you go for that standard domestic, or are you craving something bolder and more complex like that micro-brew? One is basic, and you know exactly what you’re getting. The other is a little bit of a mystery but may blow…
DetailsThe global market for protein supplements has experienced tremendous growth over the last decade and is projected to reach $32.6 billion by 2027. Until now, the foundation of that growth has largely centered around whey protein supplements for aspiring athletes and bodybuilders. In recent years, however, innovation in plant-based protein, collagen protein and other novel…
DetailsCOVID Reshapes the Immunity Supplement Market In addition to causing the first toilet-paper shortage we’ve seen in our lifetime, the onset of COVID-19 in early 2020 has had ingredient suppliers, supplement manufacturers and retailers all scrambling to get immunity supplements into the hands of the clamoring masses. In the first few months of this banner…
DetailsIn the Dietary Supplement market of 2020, COVID-19 will undoubtedly be remembered as a major driving force that brought more attention (and sales) than ever before as Americans became motivated to bolster their health and wellness. In the world of private label supplements, we’re seeing a number of important trends this year that include: custom…
DetailsWhen you get down to it, every online business is simply a collection of webpages. And for an ecommerce brand, one type of page is by far the most important: Your product offer pages. Now, when we talk about product offer pages, we’re referring to the pages on your website where people can actually buy…
DetailsSo, you want to increase your sales? It’s time you leveraged SMS marketing. You’ve probably heard about how SMS marketing has a whopping 98% open rate. But did you know that 90% of text messages are read within the first 3 minutes, and the response rate is around 45%? Wondering exactly how to get started with SMS marketing?…
DetailsEditor’s Note: This article is part of a series that explores the impact the coronavirus crisis is having on the world of ecommerce. Explore daily insights surrounding the coronavirus crisis or check out these additional resources to help you navigate your marketing strategy during this time. The global coronavirus pandemic has ushered in an era of unprecedented times: social…
DetailsUPDATE, March 16, 2020: Things are moving very quickly throughout the industry and the economy at large. As of press time, several retail chains have suspended in-store sampling, and it is foreseeable that more will follow suit. This has obviously been very traumatic to the entire promotional industry, and many important details remain to be seen.…
DetailsAre you struggling to come up with ideas for your ads but don’t know where to start? Are you contemplating on hiring a creative ad agency but don’t have the money to invest? The best way to create an ad – especially if you’re new – is to model your ads from your competitors. But…
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