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How To Setup A Campaign On Facebook For Your Supplement Business


Getting traffic to your business is essential – whether that’s through paid media or organic search. No one will know about your supplement business unless you put the word out there.

Paid media is the fastest way to get paying customers and it’s a good way to gauge if your content resonates with your audience.

Facebook is the ultimate advertising platform that will give you quality traffic at scale.

Today, I will be breaking down how to setup an ad on Facebook.

If you haven’t already, make sure you have an ad account and fan page setup and as well as your Facebook pixel installed on your website.

These are mandatory steps that can’t be skipped because they are needed prior to running ads on Facebook.

Once that’s been setup, follow the steps below to launch your first ad campaign!


Step 1. Click On The Create Button


Step 2: Choose Your Campaign Objective

You will notice that there are several campaign objectives to choose from. In this article, we will select “conversions” as an example because this is what we use for prospecting new customers.

There’s other objectives you can use but that will depend on what stage of awareness your showing your ad to. (We will discuss this in a future article)

But to keep things simple, we want to attract new customers right now so let’s continue the campaign setup. 🙂

Step 3: Name Your Campaign

This part of the process is often overlooked but is very essential when you start going through your data and cutting out the fat (unprofitable ads).

The name structure that we use is quite simple yet effective.

[stage of awareness] – [are you using CBO?] – [what are you testing] – [date]

So an example would be:

TOF – CBO – Testing new interests – 02/26

TOF = Top of Funnel (prospecting)

CBO = Campaign Budget Optimization. It’s a machine-learning algorithm that will allocate the budget to the best performing ad throughout the day.

Testing new interests = We are conducting a test to see if these new interests will convert into sales.

02/26 = It’s very important to know the date of when you created your campaign because it gives you a better understanding of when to launch new test ads. We recommend “refreshing” your ads once a week.


A budget between $50-$100/day is a good starting point.

When it comes to testing new ads, we recommend spending 3x your CPA (cost per action) before making any decisions to turn it off or scale it.

If you’re selling a supplement for $39.99 then that would be your CPA.

The whole reason behind spending 3x your CPA is because we’re collecting data. The more data you can work with, the better chances you’ll find what combination of targeting and ads will work.

This is part of the optimization process and I will discuss this in detail in a future article.

Step 4. Setup Your Adset Targeting

Now you’re brought into the adset level. An adset is where you define the targeting, your optimization goals and when you’d like to start your ads.

Again it’s important to note that using a proper name structure for your campaigns, adsets and ads will help you in the long run.

You don’t want to spend 5 minutes looking at your campaigns trying to figure out what you’re testing when the name should give you all that information.

So not only will this give you a general overview of what’s going on but it will also save you a lot of time.

In this example, we are optimizing for purchases. Selecting this option will let Facebook know that we are looking for “buyers”.

Audience Targeting

In this section you define your customer avatar.

Once you reach the “detailed targeting” part, you’ll want to test 1 interest per adset.

By doing this you will know what SPECIFIC interest converted into a sale.

“Stacking” interests in one adset is only recommended once you find your winning ad or if you plan on using a high budget.


Set it to “automatic placements”. This will allow Facebook’s algorithm to maximize your reach to the most qualified people that will buy your product.

It will also reduce the cost of your CPM (cost per 1000 impression) and potentially reduce the cost to acquire new customers.

Step 5: Setup/Create Your Ad

This is where the magic happens. The creative (ad) is what makes or breaks your campaign. If you’re messaging is horrible or if your image/video doesn’t resonate with your audience then the best targeting will not help you at all.

Here’s a template to follow when it comes to creating your ad copy:

State problem. Agitate problem.

Introduce your product.

Outline 3-5 benefits

Go more in depth on how awesome your product is.

CTA with link.

Here’s a good ad example:

PROTIP: Test images from 3-5 influencers and ask them if you can get access to their fan page.

If you were to use your own fan page with 0 followers, no one will trust your brand.

So by using an influencer’s fan page, you will gain the trust of their audience and ultimately get people to buy your product.

Hopefully you now have a better understanding on how to launch a campaign on Facebook. It may seem a little confusing and daunting at first but that’s usually how it is with anything new that you try.

If you have any questions, let us know!

The benefit of using custom supplement formulas and product samples…

Why should you choose custom supplement formulations instead of stock, private label formulas for Your Brand?

A few reasons to consider custom formulas are…

1. Your product is unique to Your Brand.

2. Your formula matches your target customer.

3. Your products are made fresh to order

4. You are not selling the same thing everyone else is.

5. Your product meets Your customer’s expectations

6. You insure the highest possible quality.

We make creating custom formulated products easy…
1. Call and talk to one of our Brand Developers. They will help you come up with a formula that will fir your needs.

2. Order Your custom formulated samples to try the taste and impact of the product. Custom Sample ship out to you within 7 business days. 

3. Order as little as 144 units of YOUR OWN CUSTOM Formulated product to get started.

Don’t delay that great new idea you have. Call Toll Free for a FREE Brand Consultation today: +1 (800) 688-5956

The Team at NutraCap Labs,

Home of Custom Formulations with 5 Week Turnaround Times and 144 Unit Minimums.

How to Design Custom Supplement Formulas

Designing custom supplement formulas is a great way to market and sell innovative products that your competitors do not have. If there’s a void in the market that needs to be filled and if you fully understand what your customers want and need from a supplement company, then specially-made products are a great option for you.

Furthermore, you can also bring to market unique and creative products that can will not only set yourself apart from the competition but will also allow you to try out ingredient and flavor combinations that haven’t been done before. 

Designing Custom Supplement Formulas

Step 1: Identify the Type of Supplement You Will Make

Let’s start with the obvious—you need to know the type of supplement you will make before creating a specialized formula. Some examples include weight loss supplements, vitamins, pre-workout supplements, or post-workout supplements.

Step 2: Decide on the Ingredients You Will Use

This may require a certain level of understanding of ingredients that you will incorporate into your custom supplement formula. It’s generally up to you to decide what you will use to make your product stand out in the market.

When deciding on ingredients for your custom supplement formula, it’s a good idea to find out which ingredients are trending. But don’t forget to make sure that you have plenty of research to back up the effectiveness of the ingredients you will use.

Step 3: Determine the Ingredients You Will Use

High quality and powerful supplements use the optimal amount of ingredients per serving. Found out the ideal dosage used for a particular ingredient to prevent unwanted side effects that may be caused by using too much of one ingredient per serving.

Step 4: Identify the Form of Supplement You Will Use

Nutritional supplements come in various forms including capsules, tablets powders, gel caps, and liquids. Typically, companies use tablets and capsules since they are inexpensive to manufacture and are easier to ship out. Decide on the best delivery medium for your custom supplement formula based on the kind of ingredients you will use.

Step 5: Determine the Number of Servings Each Container will Have

Look at your competition and see what they offer in terms of packaging sizes. Usually, supplements are available in 30 and 60 serving-options.

Keep in mind that the more servings are in each container, the more expensive your product will be. Some customers might not feel comfortable shelling out a large amount for a supplement they just want to try first.

Bear in mind as well that the number of servings you choose will determine the size of your final packaging. This will, in turn, affect shipping costs particularly for bulkier jars, bottles, tubes, or bags.

Step 6: Decide on an Effective Packaging

The packaging doesn’t only serve as a vessel for your supplements but they can also function as a marketing tool. You want it to look good and appealing whether you are selling it online or in a brick and mortar store. You need to catch the attention of your customers using the type of aesthetic your target demographic is drawn to.

Step 7: Find a Supplement Manufacturer You Can Trust

While investing in custom supplement formulas can be a more involved and time-consuming process, it is still a noteworthy move for your company. The process may seem difficult since it involves a lot of research. However, finding the right manufacturer can help you in your goals of designing custom supplement formulas.

Whether you’re looking to build a custom pre-workout or post-workout supplement or vitamin, Nutracap can help you design the best possible product with the best possible ingredients.

You can spend less time worrying about your formulations with the help of our talented team that includes a full-time Doctor of Pharmacy. This way, you can focus on delivering your products to the people that need them the most.

How Does the FDA Regulate Nutritional Supplements

Some people often believe that the Food and Drug Administration (FDA) does not regulate nutritional supplements. However, this can be further from the truth. The FDA has been regulating dietary supplements since 1994 through the Dietary Supplement Health and Education Act or DSHEA.

While the law does not require supplement manufacturers to subject their products to the same kind of testing as pharmaceutical products, there are still regulations in place to ensures that supplements are safe and effective.

If you’re new to the nutritional supplement industry, you should know that the FDA has guidelines to regulate nutritional supplements. They have guidelines on selling, marketing, ingredient safety, and manufacturing. Here are five specific ways that the FDA regulates the supplement industry:

5 Ways the FDA Regulates Nutritional Supplements

  1. They monitor the marketing claims made by dietary supplement companies. This prevents businesses from making false claims that their products can prevent, reduce the symptoms or, or cure diseases.
  2. They review and approve the introduction of new ingredients to the market. New ingredients are given GRAS (generally recognized as safe) or NDI (new dietary ingredients) status once they pass the testing set by the FDA.
  3. They establish supplement label warning requirements if there is evidence that an ingredient is harmful. If necessary, they may also order the mandatory removal of an ingredient from the marketplace.
  4. They inspect manufacturing facilities and look for deficiencies, if there are any, to ensure a company’s compliance with Good Manufacturing Practices (GMPs). They check for the following:
  • Equipment
  • Cleaning and sanitation practices
  • Employee hygiene practices
  • Manufacturing processes
  • Quality control procedures

If a manufacturer is found to be lacking in certain areas, they will be asked to correct their deficiencies and comply with the GMPs

5. They regulate various factors of your business. This includes raw material verification, finished product testing, and accurate labeling. Such guidelines help ensure that supplements in the market are safe and effective for human consumption.

How to Market Supplements Effectively

The nutritional supplement industry is growing fast in the United States. The demand for products that promote health and wellness is driven by a rapidly aging population, concern for chronic diseases, as well as an increasingly health-conscious younger generation. In turn, this creates stiff competition for business owners who choose to venture into this industry.

As a business owner, your main goal is to create a high-quality product that can stand out in a sea of rivals. Apart from making sure that you use high-quality ingredients and employ good manufacturing processes, it’s also important to market your supplement business effectively and help it stand out from the competition. Today, we’ll be talking about four simple ways to promote and distinguish your products from the crowd. Let’s get started!

Understand Your Target Market

Knowing your audience plays a key role in selling any product. Your marketing strategy should be a reflection of who your target demographic is so you need to understand who they are, what they like, and where they are. Typically, people who consume nutritional supplements are those with medical issues or are motivated by wellness, fitness, and preventive medicine. 

Consumer research can help you come up with the most efficient marketing strategy. By understanding your audience, you can design products that well-suited to their tastes and needs, create compelling promotional materials, and use advertising methods that will inspire people to buy your products.

Develop a Compelling Supplement Packaging Design

Packaging design plays a crucial role in the marketability of your product. As the face of your product line, it should look professionally-made, attractive, easy to read, and designed with your target market in mind. 

An eye-catching label and packaging design can help your supplements fly off the shelves. In this sense, it is important to leverage your product’s label and packaging real estate to draw your customers in. Evaluate packaging and design styles used by your competitors and determine how you can make yours stand out. You can also work with professional graphic designers to come up with a design that best suits your brand.

Have FDA-Compliant Labels

Apart from being attractive to your customers, your label should also comply with the standards set by the Food and Drug Administration. They have regulations on general labeling, identity statements, nutrition labeling, ingredient labeling, claims, net quantity of contents, as well as pre-market notification of new dietary ingredients. 

Your supplements should comply with these guidelines otherwise, you risk your product being legally barred from US distribution. This is a costly and time-consuming issue that can hurt your business. To avoid this, it is best to work with designers who have experience in creating labels that are FDA-compliant.

Bring Your Products to the Digital Sphere

In this digital age, your marketing strategy should involve the internet. Think social media, health and fitness websites, and other online channels where your target audience tends to gather. 

Digital marketing is a useful tool for spreading the word about your product and ensuring sales for your business. You can leverage fans and social media influencers as a form of word-of-mouth marketing. You can also use videos as well as affiliate marketing programs to reach a broader audience.

How to Work with Nutritional Supplement Manufacturers

One of the most important aspects of running a nutritional supplements business is finding a reliable manufacturer who can supply you with high-quality products that are proven safe and effective. Not only do these 3rd-party providers help you create the products you want your customers to enjoy.

If it’s you’re new to the supplement business and you’re unsure how to start working with a manufacturer, don’t fret! Today, we’ll be talking about how you can work with nutritional supplement manufacturers effectively.

Find a Supplement Manufacturer with Exacting Standards

Not all nutritional supplement manufacturers are created equal. Some are more stringent when it comes to following standards of quality and safety. Choose a manufacturing facility that is audited by regulatory authorities at the local, regional, state, and national level and is compliant with cGMP standards.

It is also important that they have a high-quality website that contains detailed information about their operations and quality control systems. A supplement manufacturer must visibly display their contact information. 

Understand their Offerings

Before working with a nutraceuticals manufacturer, you should also get to know what they offer. Familiarize yourself with the products they specialize in. It’s also a good idea to get to know the kind of services they offer like private label, contract manufacturer, design, and packaging.

You should also consider what certifications they can back up on the supplements they will create for you including organic, gluten-free, vegetarian, vegan, cruelty-free, and non-GMO.

Make Your Expectations Clear from the Start

Working with a supplement manufacturer involves clearly communicating your expectations so they understand what you need from the start. You can’t expect them to magically know what you need if you don’t tell them from the start.

Moreover, if there’s anything you need to do in order to expedite the process, be sure to follow-through on your end as well. 

3 Challenges of Supplement Business Startups

The demand for nutritional supplements and sports nutrition products continue to show signs of growth thanks to the ever-growing concern for health and wellness. Over the past few years, more enterprising individuals are entering the industry bearing the next best thing in dietary supplements and sports nutrition.

But as with any business, dietary supplement startups face certain challenges that business owners have to overcome if they want to be successful. This includes developing a viable product supported by scientific evidence and efficacy, branding, distribution, and positioning.

Product Viability

Scientific evidence plays a vital role in the viability of a nutritional supplement. What you’re selling need more than just a simple proof of safety and animal studies. The health-giving claims of your products need to be supported by sound research.

It will also help if your product isn’t only backed up by science but also has a unique selling proposition that will help it stand out from the crowd. 

Distribution Strategy

There are so many ways that consumers can purchase supplements these days. Just one click on Amazon or even social media conjures up dozens of offerings from different brands. 

For early-stage supplement companies, it’s better and far more manageable to focus on a specific demographic and build a strong position in that segment rather than selling to everybody. 

Establishing a strong, if not dominant position, in a group lets you direct your resources to customers with a high potential for sales growth, interest in your product, and loyalty to your brand.


Building a strong brand identity can be challenging for smaller supplement companies. People’s attention span tends to be short so you need to develop a kind of branding that sticks and that leaves a lasting impression to your customers. Conforming to your target market’s values and needs while having a unique style, voice, and tone provides distinction.

Here’s Why You Should Start a Supplement Company

If you’re a fitness buff with an keen interest in business then diving into the fitness industry might have already crossed your mind. While there are several ways to dip your toes into this $94 billion industry, by far the easiest one is by starting your own supplement company.

Today, we’ll be talking about 8 reasons why you should start selling your own line of health supplements.

It’s Cheap to Start

Compared with other businesses, the supplement business is relatively cheap to start. If you have $5000, you’ll have enough capital kickstart your business especially if you work with contract manufacturers or if you decide to sell private label supplements. 

If you’re up for the challenge, you can also start your business for as little as $1000 to $2000 but you’ll have to source you’re the raw materials and mix the supplements yourself.

It’s Easily Scalable

study in May 2019 by Grand View Research, Inc. revealed that the dietary supplements market is expected to reach $194 billion by 2025. This is fueled by rising health awareness among consumers in various age groups.

The demand for supplements isn’t likely to drop any time soon which means you can start catering to a small segment of the market and scale up easily. All you need is to identify who you want to sell to first and then branch out from there.

You Have Multiple Channels for Selling

Most retail businesses rely heavily on selling to individuals. With the supplement business, however, you have different options when it comes to selling. You an can sell to gyms, clinics, in your community, through online retailers, or on online marketplaces.

You can Run This Business Even If You’re In Your Pajamas

Depending on the State where you live, you can run a small company in the comfort of your living room. You can be the CEO of your company and not even bother wearing a suit and a tie and more importantly, without having to spend on a brick and mortar store.

As long as you have a full inventory of supplements you can sell, your business can thrive.

You Don’t Have to Reinvent the Wheel

You don’t always have to have a one-of-a-kind formula to become successful in the supplements business. You can make a profit using simple formulas that already exist through private label supplements.

You Can Find Top-Quality Raw Materials from Suppliers

With a bit of research, you can find a manufacturer who has raw ingredients for the supplements you want to sell. For example, Nutracap Labs has everything you need in one place including raw ingredients, wholesale, contract manufacturing, custom formulation, and private labeling. 

Creating a Brand is Simple

There are dozens of tools nowadays that you can use for branding your supplement line and to help it stand out from the competition.

If designing labels and logos is not your strong suit, you can always turn to Nutracap Labs. We offer label design services. We help you create compelling designs and we also specialize in end-to-end project management to ensure that the designs we create achieve your desired outcomes.

8 Easy Steps to Start Your Supplement Business

From dietary supplements to nutraceuticals, to nootropics, to sports nutrition, the supplement industry offers big earning potential for any business owner. If you’re wondering how you can start your own supplement business then you’re in luck. We’ve listed 8 simple steps you can follow to start your own supplement company.

STEP 1: Have a Business Plan

Having a clear plan is crucial for any business as it will guide all of your decisions on various aspects of running your company. It will help you articulate strategies for everything from marketing and finance to operations and product/service details. It will also help you gain insight into the steps you need to take to move your business goals forward.

For the most part, your business plan should include the mission and vision of your company, the startup and ongoing costs of your business, a competitor analysis, a clearly defined target market, an analysis of how long it will take to see a return on investment, and the name of your business. It should also include a marketing strategy as well as a plan for securing funding. 

STEP 2: Work on the Legal and Financial Matters

With your business plan carefully written out, you can now focus on working on the legal and financial aspects of your business. This includes forming a legal entity such as an LLC, registering for an EIN for state and federal taxes, securing permits and licenses for your business. Without these, you cannot legally operate your business and you might be subject to hefty fines or even closure.

As for finance, it will be helpful to set up a business bank account and credit card to protect personal assets and to make tax filing easier. A dedicated business credit card will also help build a credible credit history for your company which can help you raise money and investment later on.

STEP 3: Develop Your Supplement Formulation

Since the supplement business is a billion-dollar industry, there’s bound to be heavy competition. But as long as you have a formula that speaks volumes to your target market, you will still get your fair share of the market. 

Think about efficacy, taste, customer preferences, regulatory requirements, and manufacturing issues when formulating supplements. You can also work with experts in biology, biochemistry, and/or physiology to come up with a game-changing formula that your customers will love.

If you don’t have a custom formulation in mind, you can always turn to supplement manufacturers who offer private label supplements. You simply need to select products that resonate with your company, design your label (some manufacturers will even help create it for you), place your order, and then you can start selling.

STEP 4: Find a Manufacturer You Can Trust

Most supplement companies these days don’t necessarily manufacture their products. They just have a formula and they work with a contract manufacturer to produce their goods for them. While you can invest in machines and ingredients for your supplements, it is far more cost-effective, particularly if you’re just starting, to reach out to manufacturers.

For example, Nutracap Labs is a fully certified, full-service contract supplement manufacturer based in the USA. It offers a wide range of popular supplements including sports nutrition and nutraceuticals. All you need is to provide directions for the supplements you need and you’ll get your product plus packaging in no time!

STEP 5: Develop Your Branding and Packaging

Apart from having an outstanding formula, you also need great branding and packaging for your product. Your logo and label should reflect your brand effectively. It should be simple yet visually distinctive to set you apart from the competition. 

Choosing the right colors also plays a role in making a good impression on your target customers. Furthermore, should be able to emphasize your product’s unique features.

More importantly, the FDA has some rules on supplement nutrition label guidelines including a clear listing of active and inactive ingredients and fulfilling legal requirements with any mentioned health claim

STEP 6: Develop a Marketing Plan

The competition in the supplement industry can be tough so you need to develop a marketing plan that captures and engages your target market. When developing a marketing plan for your products, keep in mind to be customer-centric, leverage influencers, and use versatile advertising strategies. 

Don’t forget as well to leverage social media. Apart from having your website, Facebook, Instagram, and even YouTube are excellent platforms that can inspire customer loyalty and brand recognition. It can also help improve conversion rates while helping you save on advertising costs.

STEP 7: Finalize Your Order Fulfillment Plan

An order fulfillment plan defines the steps from the time a customer orders a product, your team process the order, to shipping, up to the time the product arrives on your customer’s doorstep.

You can have an in-house team to manage this process or you can partner with a 3rd party provider to streamline your process and ensure fast delivery to your customers. They can also help with managing your inventory so you don’t run out of stock unexpectedly.

STEP 8: Start Selling

When these are said and done, you can start selling your products. You can use several platforms to get your product to market. You can team up with gyms and clinics in your neighborhood. You can also sell online through your own website, Facebook, or Amazon.

L-Histidine: The Nerve-Cell Protecting Amino Acid

L-Histidine at a Glance

L-Histidine is a conditionally essential amino acid and is a part of one of the 23 proteinogenic amino acids. It is necessary for the formation of the myelin sheath, which surrounds all nerve cells and protects them from damage within the body. 

Histidine also protects the body from radiation damage, assists with lowering blood pressure, promotes the recovery process after injuries and helps to boost the immune system. It is also required for the production of histamines.

How It Works


Histidine is the precursor to the amine histamine which is necessary for inflammation, immunity, digestion, and sexual function. It also modulates wakefulness, learning, memory, and emotions in the brain.

It is also required for the formation of carnosine, a dipeptide found in skeletal muscle that also helps slow down degenerative diseases and improves muscle performance. 

Moreover, it also helps reduce inflammation and oxidative stress while regulating feeding behavior, energy metabolism, and the levels of elements such as iron, copper, molybdenum, zinc, and manganese in the body.

Histidine is also important in producing red blood cells and maintaining normal hemoglobin levels in the body. Moreover, it can also regulate the pH value of blood. 

It also protects the skin against UV radiation through producing urocanic acid, a chemical absorbs UV light.

Histidine Benefits

  • Histidine supplementation can help fight chronic diseases such as heart disease. This amino acid is converted to carnosine in the body which has anti-inflammatory, antioxidative, anti-glycating, anti-ischemic, and chelating properties.
  • It can also help improve mental performance and cognitive health due to its ability to form the myelin sheath and protect cells from oxidative damage.
  • Studies have shown that this amino acid can help reduce oxidative stress, lower inflammation, and improve insulin sensitivity in obese adults with metabolic syndrome.
  • Histidine, through its histamine-producing function, can also help protect and heal the skin. It can help reduce dryness and irritation by increasing antioxidant activity, neutralizing free radicals, reducing inflammation, and boosting UV protection.
  • Supplementation of this amino acid can also reduce the duration of viral and bacterial infectionsthanks to its ability to regulate responses of the immune system and produce histamines. 

Dosage Recommendations for L-Histidine


According to the World Health Organization, the recommended daily intake of histidine is 8 to 12 mg per kg of body weight in adults. You can take histidine supplements to reverse deficiency and treat conditions such as poor kidney function and anemia.

You can also consume high-protein food such as poultry, beef, protein powders, fish and seafood, eggs, soybean products, legumes and beans, whole grains, cauliflower, potatoes, and corn to make sure that you meet your daily recommended intake.

Safety Considerations for L-Histidine

Taking histidine above the recommended dosage can cause side effects such as muscle weakness, drowsiness, and fatigue, headaches, digestive issues like nausea and loss of appetite, depression, and poor memory.

If you have a kidney or liver disease, you should consult with a doctor before consuming large amounts of amino acids.

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